Categorized | Business

We All Win

By Brett Cafferty

There is a definite air of optimism in the small business community. After an entire year of shut-downs, limited capacities, new ways of conducting business, and interacting (while avoiding) each other, it’s refreshing to hear that business is picking up! Spring events are being planned, and expectations of gathering with friends and family, combined with the nicer weather, makes for a welcome change!

An example of this enthusiasm was evident during a recent meeting of the Sweetwater Main Street Board, comprised of local businesses, property owners, and City of Sweetwater staff. The level of participation and cooperative spirit was impressive! They work together to plan and support awareness of the unique businesses in town with Main Street First Friday, Takeout Tuesdays to support local restaurants, and collaborate on creative ideas to bring people and businesses together. The recently announced the Blooms, Bluegrass & BBQ Festival is set for next month and is sure to be a hit! (See their ad on our inside front cover.)

Perhaps it’s the smaller town perspective of knowing your neighbors. Observing the goodwill and positive outlooks present at that meeting reminded me of the significant value and benefit that can be realized by being involved within your community.

This was reinforced in a subsequent visit to Sweetwater when I spoke with several local business owners who confirmed that my initial impressions were accurate. The City of Sweetwater does an excellent job of encouraging and helping their local businesses to thrive, the business owners recognize they are valued and heard, and the entire community benefits.

An observation from Main Street, USA, just down the road, and an encouraging reminder that working together, works.

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