Categorized | Fashion

The Stockroom

Knoxville’s New Fashion Concept Store

The Stockroom

Shopping is an experience. At least it should be. It’s about finding the item you’re looking for, but having fun while you do it. Not every store provides you with a warm and inviting shopping atmosphere, especially during the hustle and bustle of the holidays. But sometimes, in the midst of all of the stores available out there, you find your retail sanctuary.

We’d like to introduce you to Knoxville’s newest boutique – The Stockroom – where fun and fashion meet. Just For You LLC opened The Stockroom doors in late September, offering the Knoxville area contemporary and casual women’s clothing. The owner, Kim Safi, wanted to provide fashionistas of all ages with a unique place to shop – a place they could find outstanding, statement pieces of value for everyday life.

“I live a casual lifestyle,” said Kim. “I pick out items for the store that cater to this style of living. I pick out things I know I would buy, my friends would buy, and even my daughters would want.”

While the clothes may be casual, they are also trendy. If trends are what you are looking for, then trends you will find. The Stockroom carries everything from skinny jeans and oversized sweaters to scarves and sideways cross necklaces.  The fashion is on point and the prices are hard to beat.

Clothing and accessories may be Kim’s forte, but she prides herself on the vibe of the store as well.

“I wanted a place where my employees and I would want to work in all day, an inviting place to share with our customers,” she said.

Visit The Stockroom and see for yourself how the vintage and industrial décor blend together to create a space that compares to no other store in Knoxville. Everything from the check-out counter to the jewelry cases and window treatments were hand selected, refurbished, and designed just for The Stockroom. The store was designed to be comfortable and allow you to relax while you shop.

“We host private shopping parties and open houses, so the lounge is our gathering place,” said Kim. “We set it up for people to eat, drink, and be at ease.”

The Stockroom has been a long time coming for Kim, and now that the store has been open for a few months, she feels like it’s a dream come true.

You can also shop The Stockroom from the comfort of your own home. Visit

The Stockroom
10627 Deerbrook Drive
Knoxville, TN 37922

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