Everything Knoxville is known for having a “heart for small businesses.” By telling the stories and highlighting the products and services of our area small businesses, our goal is to bring the community together in support of these local entrepreneurs.We are so fortunate to have such an eclectic mix of local retailers that are invested in personalized customer service, being experts in their field, and contributing to our regional economy.

In this issue, we are excited to add a special Gift Giving section to bring more attention to the diverse array of unique, available wares – hoping to further encourage you to shop locally! By boosting the bottom line of small businesses, you are not only showing pride in your community but encouraging others to step out in establishing their own new businesses knowing they will be supported. This leads to even more local jobs and even more local revenue.

Small businesses are truly the backbone of any region. Their products and services are based more on what they know their neighbors want and need. Actually caring about their customers, supporting each other’s endeavors, and often contributing to area causes and charities means locally owned retailers are an integral part of this community – their kids play soccer with yours, they attend the same church, they want improved parks and schools, too.

We encourage you to browse all the pages of this magazine to expand your knowledge of what is available right “outside your back door” as they say. Spending locally instead of online this season ensures that the sales tax you pay with each purchase is reinvested where it belongs – right here in our hometown. So pick out that distinctive gift you know will make your friends and family feel special – then tell the store owner how much they loved it! Together, we can create a thriving, vibrant community that benefits everyone.