“We view Jim and his team as an extension of our business,” said Matt Mincer, former professional golfer and co-owner of Brown Bag restaurants. Matt was referring to Jim Caughorn, owner of Knoxville-based Graphic Creations, and his talented team of marketing and graphics professionals. “Brown Bag is pretty good at the few things we focus on, but when it comes to design and printing of marketing materials, we need help; Graphic Creations is the perfect fit for us.”
Brown Bag, which launched its first restaurant in Knoxville in 2009, now has five locations in Tennessee, North Carolina, and Texas. Brown Bag’s objective was to create delicious, healthy, and affordable catered options as an alternative to the often greasy and heavy take-out food offered by many restaurants.
“We think we have built a menu that you can eat five days a week and feel like you’ve done something good for your body,” said Matt.
“When we started to think about our growth as a business, we sought the help of Graphic Creations. Within minutes, we had some of the most creative and energetic people thinking through ideas and planning for our business. We never could have done this on our own. The best part is that we get to spend our time doing what we do well and let Jim and his team take care of the rest.
“I’m sure that I’m not alone in wanting to know that my investment in marketing is going to produce results. With so many options out there, it would be easy to make a costly mistake. It is very encouraging to know that the people working for you have the knowledge and expertise to lead you in the right direction.
“Brown Bag’s success has led to expansion, with several new locations opening in the last five years. Graphic Creations has helped us provide our customers with a consistent, personal experience, no matter which store they walk into.”