Superior Carpet


The Holiday Season Begins in Just 4 Months

By Kerry McDuffie, Owner of Superior Carpet & Rug Cleaning

That’s right, Thanksgiving is less than four months away. Remember last holiday season? Remember the pre-holiday to-do list? Remember trying to complete that to-do list in just a few days instead of a few months? Remember wishing the holidays were over?

This is a great time to begin planning for this season’s holiday events. As a father and grandfather, I know how important this time of the year can be for families but also how stressful. At Superior Carpet & Rug Cleaning, we’ve been helping busy families prepare for busy holiday seasons since 1985.

Is cleaning your home’s carpeting, Oriental and area rugs on your to-do list? Why not enhance the appearance of every room in your home while providing a clean and healthy surface for your children and grandchildren to play on? 

There’s also a practical side. Clean carpets and rugs will not only look better longer, but they’ll also last longer. Abrasives, dirt, and other contaminants are tracked into our homes and onto our carpeting and rugs not only make them look dull and dingy, but can also permanently damage your carpeting and rug fibers. And snow and ice removal chemicals that are tracked into your home over the course of the winter can chemically bond to carpet and rug fibers, significantly shortening their life expectancy.


Our truck-mounted cleaning system uses state-of-the-art technology to remove the dirt and grime that other systems simply leave behind. And our Oriental and area rug cleaning boutique uses an 11-step proprietary cleaning process that can safely clean most rugs that mat be destined to become a family heirloom. We have also recently made significant investments in even newer technology to ensure that we can continue to offer you the very best Oriental and area rug washing services in East Tennessee.


So if you can use a little help preparing for the holiday season this year – and who couldn’t – remember the company who has earned a superior reputation for unmatched superior cleaning: Superior Carpet & Rug Cleaning.

Superior Carpet & Rug Cleaning
865.691.5686
www.superiorofknoxville.com
info@superiorofknoxville.com

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Fitness Together


Take That First Step to a New Healthier You

“We have been married for more than 27 years and have three kids – two out of college and one in college,” said Michael Jones, CFO of a local civil engineering firm. “So we are basically empty nesters except for our four dogs – two greyhounds and two mixed breeds.”

A few years ago, Michael and his wife, Sandra, a physical therapist, decided it was time to get back in shape.

“We both love being active and enjoy standup paddle boarding,” he said. “I am more into sports and play volleyball, golf, and basketball when I can. We were both getting older. We had two kids running track and cross country in college, and we knew we were both out of shape and needed to lose weight.

“We selected Fitness Together because the trainer that we started with understood the weight loss process from his own personal experience.  My wife thought that this would help him understand the challenges of getting started, and she was right.  Our trainer was very good at designing programs to do both with him and on our own at home, and to us, this was invaluable to get started and to keep our momentum.  That inspired us to run a Spartan Race along with our trainer.”

When asked if they had achieved their individual goals, Michael responded, “I lost about 20 pounds, and my wife lost nearly the same. I would recommend Fitness Together to others because they create workouts for the level you are at and push you to improve.”

Would you like to experience a healthier lifestyle? What are you waiting for? Just pick up the phone and call or text Fitness Together at 865-273-0380 today to arrange for your no-cost, no-obligation, complimentary consultation and training session and take that first step to a healthier you.

Fitness Together
865.273.0380
www.knoxft.com

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Ms. C’s Bed & Biscuits


Avoid Separation Anxiety as Kids Head Back to School

August is a month of change for the family dog. Kids go back to school, football season begins, and we’re constantly on the go. Dogs are creatures of habit – they feel the additional stress of the family’s changing schedule, which can result in anxiety. Causes include:

» Separation anxiety: With no kids to play with during the day, begin preparing your dog. A week before school, separate your dog from the family for a short 15 minutes, gradually increasing the time. The dog has been the center of attention during the summer, romping and playing with the kids, and this routine needs to change before school starts. Provide toys for the dog. Have the dog spend more time playing by themselves. Each time you leave the home begin ignoring the dog at least 10 minutes before you depart.

» Boredom: Dogs sleep much of the day, and when they wake up, they want something to do. Provide interactive toys, such as peanut butter filled Kongs, Buster Cube, or a Roll-a-Treat ball.

» Holding (nature) too long: It is not reasonable to expect a dog to routinely “hold it” for much longer than eight hours maximum. Do not expect a young or small dog to “hold it” longer than two to four hours. Don’t leave your dog alone for an unreasonable amount of time.

» Consider “doggy day care” at Ms. C’s Bed & Biscuits, who offers day camp from 7:30 am to 6 pm Mondays, Tuesdays, Thursdays, and Fridays.

Dogs love to dig, play, and romp, and Ms. C’s provides a fun, safe, calming environment when family members need to be away for several hours during the day. Call 865-986-6325 for reservations today.

Ms. C’s Bed & Biscuits
2145 Beals Chapel Road
Lenoir City, TN 37772
865.986.6325
www.MsCsBedandBiscuits.com

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Marsh Wealth Management


Could You Accidentally Have All of Your Investment Eggs in One Basket?

By Yvonne Marsh, CFP®, CPA

A retired couple came to my office recently to talk about their investments. In the course of our conversation, the husband wondered aloud how he could have lost a third of his portfolio in 2008 when he had invested in mutual funds, rather than individual stocks. Didn’t he have his money well diversified? On the surface, it seemed so. But after we talked further, I found that he had inadvertently invested in mutual funds holding one kind of investment – large cap stocks – and that particular asset class had suffered a 37% decline that year. He had mistakenly put all his investment eggs in one basket.

True investment diversification spreads your money across many asset classes – large cap stocks, small cap stocks, mid cap, growth, value, U.S., international, real estate, less-risky bonds and fixed income, cash… well, you get the idea. Each asset class performs differently under changing market conditions. The trick is to find the right mix that suits you and your unique risk profile.

Understanding how well you can financially and emotionally withstand a market downturn is critical to building a diversified investment portfolio that suits you. Why is this so very important? When you are invested in your right mix, you’ll stay in the market through its inevitable ups and downs. If you inadvertently take too much risk, you’ll flee to safety as many investors did in 2008. And if you get out, when do you get back in? For those too terrified to get back in the market, they missed the significant upswing in 2009 and beyond.

The ability to stay invested in the market over time is critical. According to a Fidelity study, if you invested $10,000 in the S&P 500 index in 1980, it would have grown to $659,591 by 2018. If you missed just five of the best days in that time period, you would only have $427,041. Those five days cost more than $230,000! The statistics don’t lie – jumping in and out of the market does not work.

Diversification and disciplined rebalancing is THE key to building wealth over time. It’s simple but not easy.

Marsh Wealth Management, LLC
Fiduciary Registered Investment Advisors
504 Ebenezer Road
Knoxville, TN 37923
865-622-2162
www.marshwealth.com

Financial Planning & Investment Advisory Services are offered through Marsh Wealth Management, LLC (“MWM”), an independent investment advisor registered with the state of Tennessee. Yvonne Marsh is an Investment Advisor Representative of MWM in the state of Tennessee. Marsh Professional Group, LLC, is a TN registered public accounting firm and a separate legal entity from MWM. For a detailed discussion of MWM and their investment advisory fees, see the firm’s Form ADV on file with the SEC at www.adviserinfo.sec.gov.

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Brothers Bedding


Custom Mattresses by Brothers Bedding

Whether you’re extra tall, have a favorite antique bed, or are looking to maximize space in the RV or travel trailer, Brothers Bedding has the most comfortable solutions. Three quarters, extra longs, California Kings – we specialize in making the ideal mattress for you and your space, without skimping a bit in our quality materials and superior craftsmanship.

If you need custom bedding as a health or allergy solution, we have a wide range of materials that will help you get a refreshing night’s sleep. With our combined experience, we can often come up with space solutions you never thought were possible.

RV Mattresses & Boat Mattresses
Why shouldn’t you be just as comfortable in your RV, camper, or travel trailer as you would be sleeping in a fine hotel? With a Brothers Bedding custom mattress, you can afford to be. We’re experts at solving space problems in all sizes of vehicles. We even made a mattress for a bed in a horse trailer (for the owner, not the horse). And our materials withstand life in the great outdoors. And with prices often lower than name brands, why settle for something that doesn’t fit perfectly or let you wake up feeling great?

Semi Truck Sleeper Mattresses
Finding a mattress that you can actually sleep on in your semi truck is a difficult task. We build custom semi truck sleeper mattresses that are of the same quality and support as the mattress in your home.

Mattresses for Antique Beds
Individually crafted in centuries past, your family heirloom deserves a mattress shaped to match its every unique quality. Brothers Bedding has constructed custom mattresses for antique and specialty beds for years – after all, we’ve been around since 1938! We’ll work with you to design the ultimate fit, comfort, and weight for your antiques. We can make any shape of mattress that you can think of – including a round mattress!

Waterproof Mattress Covers
Dense, strong, and water-repellent, yet soft and comfortable, our water resistant material makes a great mattress cover for RV, boat, or other uses. And Brothers Bedding has the tools and experience to make a waterproof mattress that stays sturdy under heavy use.

Waterbed Replacement Mattresses
You may love your waterbed frame, but you’d prefer a conventional mattress. No problem – Brothers Bedding’s experience with unusual sizes and shapes means you’ll get the best in fit and comfort. Our expertise in custom mattresses allows us to fit ANY of our mattresses to your waterbed frame.

Call or visit to consult with our custom crafting associates. In as little as a few days to three weeks, you’ll be sleeping the way you’ve dreamed! Discover why Brothers Bedding has been East Tennessee’s first choice for comfort and value since 1938. With four convenient locations to serve you, you’re just minutes away from the best night’s sleep you’ll ever experience.

Brothers Bedding
www.brothersbedding.com

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Southern Cuisine


Rediscover Southern Cuisine Upstairs at the Mansion

Southern Cuisine Upstairs at the Mansion will officially open for lunch beginning on Friday, August 9th. Local restaurateur, Janice Alley, will offer a variety of on-menu Southern specialties, including many of your Upstairs at the Mansion favorites such as Fried Green Tomatoes and Signature BLTs. Southern Cuisine Upstairs at the Mansion, located on the second floor of Sweetwater Flower Shop, will also offer a combination of full lunch buffet, hot bar only or salad bar only choices, and daily sandwich specials that are sure to become favorites with diners as well, particularly those who may be on a tight schedule.

Janice’s culinary experience includes 20 years of restaurant ownership and management in Rhea County, TN, and Cleveland, OH, in addition to her passion for both cooking and baking. You’ll also have an opportunity to savor a wide selection of her popular homemade daily dessert and candy specials, and if you’re celebrating a special event, you can pre-order your dessert choice so it will be ready when you arrive to dine.

Southern Cuisine Upstairs at the Mansion will be open during lunch Thursday through Sunday from 11 am to 3 pm and is also available to host your special events, including graduations, anniversaries, and birthdays. In-house catering is also available for a whole host of gatherings at a date and time convenient for you. Meat and cheese, cookie, and candy trays are also available. Southern Cuisine replaced Kelly D’s, who was forced to close for personal health reasons. We wish Kelly the very best and thank her for her fine efforts on behalf of all of our customers.

For a true culinary treat with a unique Southern flare, you are invited to visit Southern Cuisine Upstairs at the Mansion, located within Sweetwater Flower Shop in historic downtown Sweetwater. Be sure to introduce yourself to Janice, who delights in greeting her guests.

Southern Cuisine Upstairs at the Mansion
118 W. North Street
Sweetwater, TN 37874
423-271-6300

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Shelf Genie


Create Zones for an Organized Pantry

If you’re like most people, your pantry could use a little more organization. An organized pantry helps create extra, usable space and allows you and your family to locate and retrieve items more easily. It will also help you keep track of the freshness of your food and manage your overall on-hand inventory.

A great first step to more organization is to create pantry “zones,” which simply means that you are grouping like items together and assigning them to a specific area within the overall pantry. It will save you time and effort and increase the joy you get from your kitchen.

Here are some suggestions for zoning success.

Zone 1: Non-essentials
Store lesser-eaten foods in remote areas like top shelves or back corners. Save the accessible areas for everything else.

Zone 2: Dry ingredients
Place dry ingredients like beans, rice, pasta, flour, and oats in clear, air-tight containers. This will keep them fresh and let you see how much you have left of an ingredient.

Zone 3: Canned goods
For safety, accessibility, and visibility, store canned goods within arm’s reach.

Zone 4: Quick meals
Place quick breakfast, lunch, and dinner items at eye level. These are “meal helpers,” and it’ll help you if they’re easy to see and easy to reach. Add an area for snacks where kids and grandkids will be able to reach.

Zone 5: Liquids
Oils, vinegars, and any non-refrigerated sauces or condiments should be placed as low as possible on a spill-proof mat.

Zone 6: Herbs and spices
As long as your pantry remains cool and dry, spices can go just about anywhere. Just be certain to place them in an area where they’re easy to reach. A spice rack placed on the back of the pantry door is a popular option.

Zone 7: Special foods
Does someone in your home have allergies? Is someone in need of gluten- and wheat-free meals? Consider designating an area in the pantry specifically for those special needs.

Visit us at the Knoxville Home & Garden Show 2019: August 24 & 25 at the Knoxville Expo Center.

ShelfGenie®
865.409.1197
www.ShelfGenie.com

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Pure Luxe


Rediscover the Art of Relaxation, Rejuvenation & Anti-Aging

Good friends and area entrepreneurs, Blake Henry and Tim Varney, recently teamed up to offer East Tennesseans an unprecedented array of innovative medical spa, spa, and salon services designed to exceed expectations.

Influenced in their daily business practices by their strong commitment to their families, Blake and Tim have made it a priority to instill these same values in their team members at Pure Luxe Salon, Spa & Medspa in nearby Hardin Valley and Spa Visage in the Downtown West area of Bearden, which they acquired in 2018. Additionally, they opened a second Pure Luxe Medspa location adjacent to Spa Visage in June.

Blake and Tim invite you to discover the difference their families can make in your daily lives by rediscovering the art of relaxation, rejuvenation, and anti-aging.

In this issue of Everything Knoxville, we are excited to share with our readers this recent interview with Blake and Tim.

EK: Share with our readers the vision behind both Pure Luxe and Spa Visage.

Tim: When Blake and I acquired Pure Luxe in June 2018, we did so with the goal of providing a comprehensive set of the most advanced, non-invasive aesthetic services to the Knoxville area. With the acquisition of Spa Visage in October 2018, we envisioned taking this highly-rated, award-winning spa to the next level by combining it with the large selection of medspa services available from Pure Luxe. We acquired the adjoining space next door to Spa Visage and opened the new Pure Luxe Medspa on June 25, 2019.

EK: Why was it important to you both to instill your strong sense of family values into your daily business lives and those of your team members?

Blake: Both Tim and I traveled extensively in the corporate world prior to acquiring both Pure Luxe and Spa Visage. The primary driver for us to depart from that career path was to be closer to our families. Both of our wives have taken active roles in our businesses, and Tim and I consider it a blessing to be around them every day. Our faith is at the forefront of everything we do, and our hope is that those around us see a biblical representation of marriage and family values.

EK: You have earned a reputation for your innovative approach to business. Tell our readers how they can benefit from the membership programs you offer.

Tim: Our membership programs offer clients the ability to take advantage of monthly complimentary spa services, discounts, and special perks. We offer three membership programs: Silver, Platinum, and Diamond. The Silver and Platinum memberships primarily focus on spa services. The Diamond membership focuses on medspa services with complimentary monthly spa services included. As an example, our first-of-its-kind Diamond membership allows clients year-round unlimited access to $8 Botox/Dysport, as well as $800 vouchers for dermal fillers and $400 vouchers for lasers. The vouchers alone offset the entire cost of moving from the Platinum to Diamond membership.

EK: How important is it to your clients that Pure Luxe and Spa Visage offer a full-range of medspa, spa, and salon services?

Blake: Tim and I believe that people want to develop strong relationships and trust with a facility that can take care of all of their needs in a singular location. The issue was that prior to Pure Luxe, there was not a facility in Knoxville that serviced all areas of self-care spa, medspa, and salon. With Pure Luxe Salon, Spa & Medspa in Hardin Valley, and the addition of Spa Visage and the adjoining Pure Luxe Medspa in Bearden, we are now able to serve all of Knoxville with a comprehensive, one-stop shop no matter where you live.

EK: Many of our readers already know that you offer CoolSculpting, but what other services do you offer that they may be unaware of?

Tim: We offer a full suite of services that include aesthetic, nail, salon, spa, and medspa services. In addition to CoolSculpting, our portfolio of medspa services include Botox/Dysport dermal fillers, laser skin rejuvenation, microneedling, platelet rich plasma, laser vein therapy, laser hair reduction, tattoo removal, and treatments for hyperhidrosis, women’s health, weight loss, hair loss, and wellness injections.

EK: What went into your decision to launch a second Pure Luxe Medspa location?

Blake: Our medspas offer the most wide reaching and advanced non-invasive procedures in the Knoxville area. The addition of our newly opened Bearden facility, adjoining Spa Visage, allows us to better serve Knoxville and the long-standing client base of Spa Visage. We are excited to be able to serve all of Knoxville in a way that a singular facility simply cannot.

EK: I guess it wouldn’t be an overstatement to say that the combined Pure Luxe and Spa Visage locations make you the largest medspa, spa, and salon in the entire Knoxville area, offering your clients the most comprehensive selection of services available anywhere.

Tim: Pure Luxe and Spa Visage have serviced the Knoxville area for a collective 30+ years. With nearly 17,000 combined square feet and 70+ employees, Blake and I feel that Pure Luxe and Spa Visage offer the most comprehensive set of services in this market. However, we are still continuing to incorporate the newest proven technologies, procedures, and services to ensure that we bring our clients the best available in the non-invasive aesthetic market.

EK: How can our readers learn more about Pure Luxe and Spa Visage? Do you offer facility tours?

Blake: Both of our facilities have a strong social media presence. By following us on Instagram (@pureluxespa and @spavisageknoxville) or liking us on Facebook (facebook.com/pureluxespa and facebook.com/spavisageknoxville), you can stay up to date with current offers and events. We also pride ourselves on staying at the forefront of product and procedure innovation. Both Instagram and Facebook are the best outlets for new product announcements and procedure education. Our websites (www.pureluxespa.com and www.spavisage.com) detail our services and offer extensive facility/staff pictures. Facility tours are encouraged for both prospective and first-time clients.

EK: In closing, is there anything else you would like to add?

Tim: We would like to take this moment to thank our clients and express our appreciation for their patronage and support throughout the past years. We are honored to have the opportunity to serve you.

Blake: I echo Tim’s comment. We consider it an honor to lead both of these businesses into the future and pledge to do so with integrity and a client focused mentality. We look forward to welcoming you to one of our facilities soon!

Pure Luxe Salon, Spa & Medspa
10780 Hardin Valley Road
Knoxville, TN 37932
865.474.7873
www.pureluxespa.com

Spa Visage & Pure Luxe Medspa
1645 Downtown West Blvd., Suite 21
Knoxville, TN 37919
865.694.9007 (Spa Visage)
865.474.7873 (Pure Luxe Medspa)
www.spavisage.com

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Brothers Bedding


Brothers Bedding Introduces Two New Bedding Collections

This August Brothers Bedding, Knoxville area’s number one mattress store and mattress manufacturer since 1938, is proud to announce the introduction of two new bedding collections: The Hamptons and The Doctors Choice.

The Hamptons Collection is Brothers Beddings’ most luxurious mattress line by far, manufactured from the finest components available, offering exceptional performance and comfort. This new collection is one of life’s genuine pleasures. It is the ultimate expression of caring for both our bodies and minds while we sleep. It features an individual coil unit to eliminate partner disturbance and to reduce all pressure point areas. This unit also features zoned coils for added support and a Quantum edge, which means the entire perimeter has coils instead of encased foam. This collection is offered in a luxury plush, luxury medium, and luxury firm. All models are two-sided flippable mattresses and offer a 20-year non-prorated warranty. With a total coil count of 3,840, this collection offers you a durable, long-lasting sleeping surface proven to resist sagging and settlement.

The Doctors Choice Collection offers unparalleled orthopedic back support and exceptional comfort. It features an 805 coil count system with head-to-toe helical wires. The helical wires allow the unit to offer support using the entire spring system as opposed to individual support springs. Every mattress in The Doctors Choice Collection was designed and recommended by chiropractic physicians in the Knoxville area. They are available in healthy plush, healthy medium, and healthy firm. All models are two-sided flippable mattresses and offer a 15-year non-prorated warranty. If you have back issues or pain, chances are one of these models from The Doctors Choice Collection will help you discover that perfect night’s sleep that you have been searching for.

Whether from The Hamptons or The Doctors Choice Collections, or one of our many other mattress collections – including our famous Latex and Memory Foam mattresses, Tempur-Pedic, and our new arrival Posh and Lavish collection, where natural meets luxury featuring all-natural latex, wool, and Belgium Tencel cotton, giving you the ultimate sleeping experience – Brothers Bedding is sure to have the perfect mattress to meet your individual needs and budget. Visit one of their four conveniently located showrooms to try their new collections and even schedule a tour of their factory to see your new mattress being made right in front of your eyes. This will get the opportunity to test out your new mattress and make necessary changes if needed before they sew it up and have it delivered to your home next day fresh out of the oven!

Brothers Bedding

220 N. Peters Road
Knoxville, TN 37923
865.337.8078

5610 N. Broadway Street
Knoxville, TN 37918
865.630.8001

906 Callahan Drive, Suite 110
Knoxville, TN 37912
865.268.8777

823 Foothills Mall Drive
Maryville, TN 37801
865.630.4222

www.brothersbedding.com

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Emmy’s Frozen Yogurt


Who They Serve Will Truly Amaze You

What would possess a mother of three post-adolescent children, busy housewife, and former educator and athlete to launch a new business? Inspiration from others and a lot of it! Inspiration from her son with autism, inspiration from her two other children and her amazing husband, inspiration from another business who hired her son and others with differing needs, inspiration from other parents, teachers, and community.

Jodie discovered this inspiration through some life challenges that might have overwhelmed others, but she has chosen to look at those challenges as good things in her life – things that have allowed her to grow.

It was Michael Jr. (Emmy), Jodie’s second child, who opened her eyes to an entirely new world. Jodie wanted to create a place of acceptance, understanding, and a place for people with differing abilities to learn work, social, and life skills. She launched Emmy’s Frozen Yogurt in Knoxville. Emmy’s hopes to help those with differing abilities develop the skills needed for other work opportunities and grow in confidence. We also hope to help the community understand people’s differences and embrace everyone.

However, the quality of yogurt is also important and a passion. Most yogurt lovers might be surprised to learn that not all yogurt is created equal. At Emmy’s Frozen Yogurt, expect to find healthy yogurts made from all-natural ingredients, gluten-free, with no artificial flavors, vegan options, and stevia and fruit sugar sweetened.

Emmy’s is located at 124 N. Forest Park Boulevard in Bearden near Earth Fare. You are invited to discover some amazingly tasty and healthy yogurt. Even more amazingly, you are invited to support and encourage neighbors who truly appreciate the opportunity to serve all of you.

Emmy’s Frozen Yogurt
124 N. Forest Park Blvd
Knoxville, TN 37919
865.322.1336

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