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CertaPro Painters of East Tennessee

Delivering an Extraordinary Experience with Every Painting Project

Spring has become that favorite time of the year when so many of us make plans to update our home or business. The experts agree that there is not a faster or more cost-effective way to update your interior and exterior surfaces than painting. With a virtually unlimited palette of colors and finishes to select from, you’ll no doubt discover those just-so-perfect colors for your every mood and space, magically transforming your home and business.

The success of every painting project depends entirely on your selection of a qualified painting contractor ahead of your selection of a paint brand, paint type, and colors. So just how should you go about selecting the right painting contractor?

In this issue of Everything Knoxville, we are excited to share with our readers this interview with CertaPro Painters of East Tennessee’s Jim Mazrimas (Residential Sales Associate), Salomon Velasquez (Job Site Supervisor), and Liz Kaleida (customer). CertaPro Painters of East Tennessee is the proud recipient of numerous awards and honors for their expertise in the fields of both residential and commercial painting during the last 16 years, including 2018 National Franchise of the Year. They continue to earn a reputation for honesty, integrity, value, and quality craftsmanship.

EK: How did you hear about CertaPro originally, and what motivated you to make the call for an estimate?
 
Liz: We got several estimates with references, but we just weren’t sure about hiring one of those painting contractors. Then we got a mailing from CertaPro. It was perfect timing. Usually we would consider those ads junk mail. This ad was a gem. We were happy we called. We HIGHLY recommend CertaPro and every member of this team.

EK: How do you make each estimate experience personal for your customers?

Jim: On the sales side, we try to connect with our customers even before we meet them in person. We do a setup call prior to the estimate to confirm the appointment time and to discuss the scope of work for their home improvement project. We attempt to get to know our customer personally and not just talk paint. We continue to build this relationship once we meet in person for the estimate. We want our customers to know that we are here for them and that we really care about their individual projects. We like to think that we are painting lives, not just homes.

EK: Describe the CertaPro Painters process and how this process differentiates from other contractors/home improvement specialists you’ve hired.
 
Liz: Jim came to our home to give us an estimate. We pointed out repairs that needed to be made, and we were pleased that CertaPro would be able to handle those. Jim went over the process and his plan to send sufficient staff so the work could be finished in a reasonable time. CertaPro recommends Sherwin-Williams paint. We had a preference for another brand, and Jim accommodated us without any pressure. CertaPro didn’t require a deposit and applied a discount for having the work done in the winter. Jim was very friendly and professional.

EK: You advertise that you “don’t paint houses, you paint lives.” How does that look from a painter’s prospective?

Salomon: Having clean shoes, leaving the home cleaner than when we arrived, offering to change light bulbs, or rearrange furniture. We’re happy when a customer loves the work.  We also make sure we put things back in the same place and communicate with the customer every day and let them know what progress has been made. 

EK: Did CertaPro Painters deliver on the promises that were made during the estimate?
 
Liz: Absolutely. We had our entire home painted, including ceilings and closets, and it was completed in a week. Jim said we would be pleased with the staff he sent. We liked Salomon, Luis, Alexis, Stephanie, and Felix so much that we were sorry to see them leave. English is a second language for some of them, and they were patient while we practiced our Spanish. We had no problems communicating. They are skilled painters and carpenters (as needed). They took great care with the trim and furniture, moving and protecting other surfaces.

EK: Poor communication is often cited as the number one complaint of both home and business owners when hiring a contractor. How do you communicate with your customers to overcome a challenge?

Jim: All of us at CertaPro Painters recognize that communication is key to a successful and long-lasting relationship with our customers. We have multiple levels of contact with our customers, starting with the office staff, to the sales team, and on through the production team. We try to ensure that our customer is fully aware of our process and what they can expect once the painting crew arrives. This communication continues with follow-up after the project is completed to be sure we have met or exceeded their expectations. Our main goal is building customers for life as we provide them with an extraordinary painting experience.
 
EK: How did CertaPro handle any potential issues that came up during the job?
 
Liz: We had done some remodeling since Jim gave his estimate. This required extra repairs. I let him know in advance, and he assured me they would be able to handle it. Additional charges for this work were reasonable. It was also necessary to put a third coat on one section of wall, where you could see the cutting in underneath – hatband effect. CertaPro paid for the additional gallon of paint, and I was pleased that Andy, the supervisor, readily agreed to the need for an additional coat.

EK: What makes CertaPro different than other companies you have worked with?

Salomon: They are more professional, a true partnership, and service managers come around and help.  It makes you feel like a family. 

EK: Tell our readers about the other services CertaPro Painters offers their customers.

Jim: We feel CertaPro stands out from the competition with the additional expert services we provide. Besides interior and exterior painting for residential and commercial customers, we provide all levels of drywall, carpentry, and remodel work as we strive to become your “one-stop shop.”

EK: How can our readers learn more about CertaPro Painters of East Tennessee?

Jim: You can call us at 865-470-0001 or visit us online at www.east-tennessee.certapro.com.

CertaPro Painters of East Tennessee
865.470.0001
www.east-tennessee.certapro.com

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Window Works

Discover the Window Works Difference for Yourself

While the life expectancy of your home’s windows is difficult to predict, their longevity typically depends on a variety of factors, including their age, brand, and proper maintenance. But when it’s time to replace some or all of your home’s windows, you may find the task a bit overwhelming with competing claims from dozens of window installation companies.

Which window is the most energy efficient, which window will deliver the greatest longevity, and which window offers the best warranty are just a few of the questions you should be asking yourself. But answers to other questions you need to ask yourself is how long your window contractor has been in business, what has been their customers’ experiences, and do they employ the best practices when installing your new windows.

Sister and brother and owners of Knoxville-based Window Works, Wendy Hughes and Chris Moon, have earned a reputation for honesty, integrity, and quality craftsmanship that they learned from early childhood from their parents, Tom and Kay Moon. Tom and Kay launched and operated several home improvement companies for three decades. Their focus was to provide the highest quality home improvement products combined with a customer service level that exceeded the expectations of their clients.

Much has changed in the window replacement marketplace as new technologies continue to offer area homeowners exciting new options and features when replacing their home’s windows. But one thing that has not changed is the reputation Window Works has earned for integrity and honesty that is the hallmark of success that was instilled in Wendy and Chris as children by Tom and Kay.

In this issue of Everything Knoxville, we are pleased to share with you this interview with Wendy and Chris, which was designed to assist area homeowners who may be contemplating replacing their home’s windows.

EK: How do I know if it’s time to replace my home’s windows?

Wendy: There are a variety of factors to consider, including the age of your windows, the feeling of cold air or drafts coming from your windows, and whether your windows are operating properly. Chris, who has an engineering background, puts his talents to work daily, assisting homeowners in evaluating their home’s windows. He is also invaluable in helping them in their decision as to whether replacing their windows is a wise choice and, if so, presenting them with a range of options to consider.

EK: What choices do homeowners confront when deciding on which replacement windows to select?

Chris: Choosing the best replacement window for your home can be a daunting task. Homeowners might only make this decision once or twice in their lifetime, and the rapid technological advancements in the replacement window marketplace can create even more confusion. Perhaps the best place to begin is by selecting a replacement window contractor you know you can trust. A great replacement window is no substitute for a poorly performing contractor. If you’re uncomfortable or feel that you’re being pressured, trust your instincts. You’re going to have to live with your decision for many years to come.

EK: How does Window Works differentiate itself in the replacement window marketplace?

Wendy: Our customers routinely express just how comfortable they are in working with us. I think that because it is our nature to interact with them on such a personal level, they experience a level of confidence and trust that is increasingly more difficult to find today.

Chris: It’s really something that was instilled in us at and early age by our mom and dad. We learned that your reputation was the very foundation of your business and that it’s something you have to earn every single day. We keep it simple. We listen carefully to our customers, and we offer honest assessments of their home’s windows. We are a second generation, family owned business that takes great pride in working with other families like our own. Placing our clients at the forefront of our daily activities, along with all that we have learned from our parents, have been the key to our success and why I think we see so many returning and referred customers.

EK: Tell our readers why you are so excited about the new technologically advanced replacement windows that you offer from OKNA Windows.

Wendy: First of all, we would like your readers to understand how much time and effort we invest in investigating any new product we offer. We take the addition of any new product very seriously. The manufacturer must have earned a reputation for product and management excellence, as well as exhibit the financial strength needed to develop new technologies and honor their product warranties.

Chris: OKNA Windows, manufactured right here in the U.S.A., is a perfect example. Quite frankly, we believe that their replacement windows are among the finest available anywhere. OKNA has built an industry reputation by combining state-of-the-art equipment, advanced technologies, and dedicated craftsmanship. And the OKNA name has become synonymous with innovation, quality, and performance.

EK: Tell our readers a little more about OKNA Windows.

Chris: OKNA offers amazing window product lines. They have a well-earned reputation for innovation, quality, and performance, providing customers with one of the most improved energy-efficient windows on the market.

OKNA Windows pioneered ClimaGuard. ClimaGuard is comprised of 11 optical tuned layers, which provide optimal climate control, neutral aesthetics, and plenty of natural light. ClimaGuards’ low-solar-gain coatings can provide better solar heat gain reduction than tinted glass, with a minimal loss of visible light. That means less harmful UV rays entering your home that can damage carpet, rugs, fabrics, hardwood floors, and artwork. OKNA Windows also feature high-performance, warm edge technology and insulating frames that help to create warmer interior glass surfaces and reduce frost and condensation.

In addition to offering a full line of quality vinyl windows, OKNA also offers an amazing composite window manufactured from 100% pure virgin vinyl. These windows are available in a variety of interior colors, including wood grained, to seamlessly match your home’s interior décor. There is also a rich palette of exterior and custom colors available to complement your home’s exterior architecture. But what is most amazing is OKNA’s 50-year, non-prorated warranty on your new composite windows.

These ENERGY STAR rated windows also help homeowners who are interested in reducing energy costs to enjoy the savings associated with replacement windows from OKNA. Also, windows from OKNA outperform competitors on energy efficiency and excel in areas such as air infiltration and structural integrity. In fact, one of OKNA’s newest replacement windows was recognized by ENERGY STAR as “Most Efficient” in 2018. “Most Efficient” is a new distinction that recognizes products that deliver cutting-edge energy efficiency, along with the latest in technological innovation. It is an award that truly represents the very best of ENERGY STAR rated products.

EK: Tell our readers about Widow Works’ “Best Practices” installation promise.

Wendy: One thing about all replacement windows and doors is that they perform no better than the manner in which they were installed. That means that a highly rated replacement window installed improperly will likely perform no better than a poorly rated window. At Window Works, each of our installation teams is led by a team leader with at least two decades of experience. Our team members have been trained in the proper installation of all of the products we sell and adhere to the procedures outlined by each manufacturer whose products we represent, all backed up by our Peace-of-Mind Product Warranty – your assurance of a lifetime of quality and performance.

Window Works is also a TVA Escore approved contractor. This is an added benefit for all of our customers, as it offers them the opportunity to have an independent third party inspect our installation to ensure that it was installed and sealed properly. It’s a wonderful value added opportunity that any of our clients can take full advantage of.

EK: In addition to replacement windows, what other products do you offer homeowners?

Wendy: We also offer siding, patio doors, and gutters from the nation’s top manufacturers, which means that you will have a wide variety of colors and styles to select from.

EK: How has your commitment to provide a customer service experience that exceeds the expectations of your clients impacted Window Works?

Chris: There are no big or small projects. We provide the same high level of customer service to every client. We treat you the way we would want to be treated and treat your home as if it were our own.

We listen carefully to you. Are your improvements designed to create maintenance-free advantage, energy efficiency and savings that can result, or to update the overall appearance of your home? Those are just a few things we consider when we work alongside our clients before we recommend the best products to complete their projects.

We sell don’t sell products or services to our clients that they don’t need or even want. That doesn’t help either one of us in the long run. It destroys trust. By educating and working with our clients, we eliminate the potential for this to occur. At the end of every project, our goal is to have exceeded your expectations and to earn your trust. This becomes the foundation of future client referrals and our success – a success where everybody is the winner.

EK: Tell our readers a little more about your Peace-of-Mind Warranty.

Wendy: We have invested significant time selecting the highest quality products for our customers for a number of reasons. One reason among many is the warranty. A customer that is only planning on staying in their current home for a year or two may not be as concerned as someone who is planning on staying 10, 20, or even 30+ years. That’s when a warranty matters the most. At the end of the day, we are not in the home improvement business; we are in the customer service business. Having a warranty in writing goes a long way for a homeowner’s peace of mind. A perfect example is OKNA’s 50-year, non-prorated warranty on their composite windows for the original homeowner. Also, OKNA’s vinyl windows have a lifetime warranty that is fully transferrable to a second homeowner.

EK: What is the best way for our readers to learn more OKNA Windows and Window Works?

Chris: There are a couple of ways. You can call us at 865-560-3044, or, if you prefer, you can come by our new showroom located at 10909 Murdock Drive in Knoxville.

EK: In closing, is there anything you would like to add?

Wendy: On behalf of the entire Window Works family, we would like to take this opportunity to thank all of our clients for allowing us to come into their homes to experience the Window Works difference. We look forward to helping every homeowner who may be considering replacing their home’s windows, siding, gutters, and patio doors. We invite you to discover the Window Works difference for yourself.

Window Works
10909 Murdock Drive
Knoxville, TN 37932
865.560.3044
www.WindowWorksUs.com

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Fitness Together

Fitness Together: A Healthy Resolution Kept!

Twenty-six percent of all Americans made New Year’s resolutions in 2018. Twelve percent of us kept our resolutions. Fifty percent of us just lost our motivation.

Why is it so difficult to make and keep our resolutions? Were we really as committed as we needed to be to succeed? Were our resolutions truly meaningful and achievable? Perhaps the new Maserati in our garage was a stretch, but then there were some genuine resolutions as well, like the ones that were health related. Some of us wanted to lose weight, improve our heart health, lower our blood pressure, and more. These were resolutions that, when achieved, could have had a significant impact on our health, well-being, and longevity.

Ask yourself if you really possess the necessary skills to create a healthy, realistic, and achievable plan of action for yourself, or do you find yourself pursuing the latest fad diet or exercise regimen? Does your lack of accountability find even your best efforts waning after just a few weeks?

For this month’s issue of Everything Knoxville, we interviewed two Knoxville area radio personalities, B97.5’s Michele Silva and WNML’s “Sports Animal” Will West, who will share with you their own healthy living success stories that they were able to achieve thanks to Fitness Together, the nation’s largest one-on-one personal training franchise.

EK: Michele, how would you describe the results of your personal exercise and dieting effort prior to your Fitness Together experience?

Michele: That’s easy – frustrating! You diet and exercise, and nothing seems to happen. We all know that diet and exercise are the keys to losing weight, and the older we get, the tougher it becomes. What was most frustrating was working out and eating well but finding out that the scale hadn’t budged. It drove me crazy. Fortunately, I discovered Fitness Together.

EK: Your health journey was complicated by an unexpected medical challenge. Explain.

Michele: I had been fighting sciatic pain for months and did not want surgery, but the disc eventually ruptured, and I had an emergency discectomy to repair the ruptured disc in my lower back. I was pain-free immediately thanks to Dr. Joel Norman. Although I had always had a gym membership and tried to eat well, I was not active during the months prior to surgery due to the pain and then for months following the surgery. I would exercise but apparently not enough. I was afraid to push myself – afraid that the sciatica would return. The worst part was that I was gaining weight and losing muscle. I ended up being the heaviest I had ever been.

EK: And that’s when you discovered Fitness Together?

Michele: Yes. I knew I had to do something, so I joined Fitness Together in Bearden. My personal fitness trainer, Chip Gibson, works with me two to three times a week. I like that all my sessions at Fitness Together are private. Lasting 45 minutes, they include a combination of weights and cardio exercises that are custom designed to help me achieve my individual goals. Chip is also helping me improve my nutrition as well.

EK: When did you begin to see the results of your efforts?

Michele: It took a few weeks to see some changes in my body. It can be a slow process, but it happened. I’ve had to learn to be more patient. According to the scale, I’ve only lost about 12 pounds, but my waist is four inches smaller, and my thighs and arms have gotten leaner. Even better is that I feel stronger, I have more energy, and now I am motivated to lose even more.

EK: Any additional thoughts you would like to share with our readers?

Michele: I’ve never enjoyed fitness as much as I do now. I absolutely love the journey I’m on, and I can’t wait to see where it leads me. My story can become anyone’s story. Thank you to the Fitness Together team. You’re awesome!

EK: Will, what was the turning point in your life when you knew things had to change for you?

Will: I was 36 years old and weighed 320 pounds and had a lean body mass of 161, meaning I was essentially 50% body fat. Also, I had already experienced my first chest pain. My family history of cardiac issues concerned not only me, but my friends and family members as well. It wasn’t one big realization that made me finally take control of my lifestyle and lose weight. Aside from the grim health risks of being as big as I was, I was also having to buy bigger and bigger clothes.

EK: How did you first learn about Fitness Together?

Will: As a radio host, I routinely met with the station’s account executives. One executive represented Fitness Together, who specializes in one-on-one personal training. After learning more, I said okay, this is the one for me, and I scheduled a trial evaluation with them. I couldn’t do a single push-up. I could barely use the elliptical machine for five minutes without having to quit.

EK: What sold you on Fitness Together?

Will: I could see that Fitness Together’s personal trainers were serious about helping me succeed. I’d never trained like that before. They gave me an exercise program that was strategic and personalized. They showed me that there was no excuse.

EK: Tell us about where you are today.

Will: Three short years later, I weigh 250 pounds and have achieved a lean body mass of 220. I’ve lost 20% body fat.

EK: Is there anything else you’d like to share with our readers?

Will: Whether you’re 20 pounds overweight or 70 pounds like me, Fitness Together will work with you, one-on-one, to help you achieve your personal fitness and health goals. You can literally lose inches while adding years to your life. Their experienced, certified professional trainers can help you create the accountability and provide the support you’ll need to succeed. Looking back on it, I don’t know if I would have lasted very long the way I was going. This program has been that much of a blessing to me.

Don’t put off that all important first step. Call Fitness Together today to request your free, no-obligation, one-on-one consultation and complimentary workout. Fitness Together: One healthy New Year’s resolution worth keeping!

Fitness Together
865.273.0380
www.knoxft.com

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CH Interiors & Gifts

Names Change, Family Remains at the Heart of CH

Many customers fondly remember the original Cranberry Hollow in Lenoir City, a tea room and country store opened in 2003 by Sue Boling and her late husband, John. The award-winning retail business re-opened in 2013 at 12556 Kingston Pike in Farragut, where CH Interiors & Gifts continued to offer “Interiors & Gifts to Warm the Heart & Home.” Their entrepreneurial son, Jesse Boling, concurrently operated KNOX Graphics, and the rising demand for printing services and his desire to transition to a real estate career led to a search for new ownership.

The Bolings sold the business in January 2018, assisting as consultants for six months to ensure a smooth transition to the mother-daughter team of Darlene and Kristen Reinke. Along with shopdog Sadie, they are grateful for how warmly long-time customers have embraced them as the next CH shopkeepers and are determined to be the community’s destination of choice for high-quality, hand-selected décor and gifts.

In this issue of Everything Knoxville, we are pleased to share our recent interview with this amazing mother and daughter team.

EK: Your family team appears to have a third member. Tell us about shopdog Sadie.

Darlene: Sadie, my four-year-old Cavalier King Charles Spaniel, is the shop’s official greeter. She has earned a special place in the hearts of our customers, who enjoy her friendly welcome and happily oblige when she asks for a belly rub. Many say they would love to take her home, but we remind them that everything is for sale except the dog –she’s priceless!

EK: Kristen, you formerly worked as an organizational psychologist. What inspired you to join your mom at CH Interiors & Gifts?

Kristen: Running a small community-focused retail business is certainly a much different experience than consulting in corporate settings. When I was diagnosed with a rare health condition that required major surgeries and regular visits to Vanderbilt University Hospital, I had to make lifestyle adjustments, which included moving to Tennessee and scaling back my busy travel schedule. My mom and I first worked together when I assisted with HR at her Marco’s Pizza franchises, and we both became frequent shoppers at CH since the businesses are neighbors. When Sue and Jesse expressed interest in retirement and a new career, my mom convinced me it would be fun to work together running a store we already loved as customers.

EK: For our readers who may be unfamiliar with CH Interiors & Gifts, what makes your shop so unique?

Darlene: When you walk through our doors, you are treated like family. You are greeted by shopdog Sadie and welcomed with a friendly hello. We respect that some people enjoy stopping in just to browse our ever-changing inventory and displays, some want to chat while sampling our fresh SoberDough Artisan Bread, and others appreciate hands-on assistance in selecting the perfect gift. All types of daily interactions with our customers provide us with invaluable insights which inform our buying decisions when we visit markets and meet with vendors. We look for items that we know our customers will love and love to give: Unique, high-quality gifts and décor that we can offer at fair price points.

Kristen: Let me add that we not only consider the product, but the producer. As a local family business, we try to support other small companies and prioritize those who are local and share our beliefs on giving back to their community. For example, the supplier of our popular Keepers of the Light Jar Candles partners with special needs centers, enabling mentally challenged adults to have meaningful work. We source local, organic honey from Lenoir City; each purchase of a beautiful greeting card feeds a child; we seek out products made in the USA; we gave Jesse’s new print shop our business for advertising; we donate gift baskets to local fundraising causes. Purpose, loyalty, and community are just as important to us as quality and customer service.

EK: Your shop certainly does look beautiful for the holiday season! It is evident that a lot of time and care go into your merchandising.

Darlene: That is thanks to Earnie, who had been with CH since the Lenoir City days and who remains the talent behind why customers delight in how the store feels. She is incredibly talented and experienced. All of our items are beautifully and creatively displayed, often in vignettes, designed to help shoppers visualize how the items might look in their home or be presented as a gift to a deserving recipient.

EK: Highlight a few of your more unique gift items for our readers.

Darlene: We recently brought in a new line from stone sculptor, George Carruth. His original sculptures will add charm and character to your home or garden. With their quirky personalities and names (like Razz-berries and Grandma Nature), as well as beautiful Nativity scenes for Christmas, they quickly become a talking point with guests.

Kristen: A product line that I love – with a story I personally relate to – is BEEKMAN 1802. It was started by two guys, the Beekman Boys, who like me traded their hectic NYC lives for a community-centered entrepreneurial venture. Staying true to country living, they focus on the elimination of chemicals and use goat milk and botanical-based ingredients, so products from BEEKMAN 1802 leave your skin feeling naturally clean and moisturized. Their beautiful packaging – especially the new holiday gift sets – and wide range of clean, appealing fragrances make BEEKMAN 1802 the perfect gift for anyone and any occasion!

EK: What other goodies will shoppers discover in your treasure trove of gifts and décor items?

Kristen: Visitors love our gourmet food items, including the all-time favorite Raspberry Jalapeño Jam, Savory Cracker Seasonings, Cape Cod candies and truffles, and Rabbit Creek soup, brownie, muffin, and scone mixes. These are just a few of our extensive selection of easy-to-make, tasty products that will make every meal and occasion feel extra special and also are great for hostess gift-giving.

Darlene: We are also expanding our gifts for new moms and baby. I became a grandma this year and wanted to bring in a line of ultra-soft blankets, toys, and crinkle books featuring traditional and whimsical animals, as well as everyday and holiday night lights.

Kristen: Lastly, we hope customers will join our new Loyalty Program (text CH to 55678 or enroll in-store) for special discounts, personalized event invitations, and a birthday gift. We also offer a gift registry, complimentary gift wrapping and custom bows, and gift certificates.

EK: How can our readers learn more about CH Interiors & Gifts?

Kristen: We would like to personally invite all of your readers to visit our boutique, conveniently located at 12556 Kingston Pike in Farragut. To those of you that have never visited us, we invite you to discover the CH Interiors & Gifts experience – from the moment you walk through our door, you’re family. We share our new arrivals and events on Instagram and Facebook @chinteriorsandgifts, which is also a great way to engage with us until you can make it into the shop.

Darlene: On behalf of the team here at CH Interiors & Gifts, we would like to thank all of you for both your encouragement and support and extend to each of you our best wishes for a blessed Christmas and New Year’s holiday season. Our hope is that we can help you make this holiday and any event truly special.

CH Interiors & Gifts
12556 Kingston Pike
Knoxville, TN 37934
865.288.7887
www.chinteriorsandgifts.com

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Southern Market

Your Window Into the World of Retail Shopping Bliss

An iconic retail destination since 1996 for shopping aficionados from East Tennessee and far beyond, Southern Market has become the favorite shopping venue for two generations of shoppers who appreciate their totally unique boutique style retail venue that is so difficult to duplicate in today’s “big box” style retail environment. What is even more unique about Southern Market is how two women entrepreneurs, a mother and daughter team, not only created this extraordinary business success, but also how they created a retail platform for other aspiring entrepreneurs who wish to follow their business dreams as well.

In this issue of Everything Knoxville, we are pleased to share with our readers our recent interview with Southern Market owner, Susan Worthington.

EK: Tell our readers how Southern Market first began.

Susan: More than two decades ago my mother, Frances Sexton, and I envisioned the concept of an interiors marketplace by combining more than 40 boutiques under a single roof. Southern Market was designed to provide a truly unique shopping experience inspired by the vision of intimate boutiques lining the streets of a charming village. During our travels of more than 20,000 miles throughout the Southeast, we discovered an attractive array of small business merchants and were inspired to open a boutique in Knoxville. Throughout the years, local merchants have replaced regional merchants, creating a decidedly “shop local” feel to our marketplace.

EK: Describe the types of merchandise our readers will discover at Southern Market.

Susan: Southern Market offers an interiors marketplace of more than 40 boutiques, including a gallery of 50 local Etsy artists. We have evolved into a must-visit destination for discerning shoppers seeking an ever-changing and eclectic selection of stylish decorative accessories, distinctive gifts, home décor, boutique fashions, and original art. Whether you are seeking the expert advice of one of our talented in-store interior decorators or are confident in your own artistic abilities, you will discover an abundance of inspirational decorating ideas that make shopping an enjoyable and invigorating breeze at Southern Market.

With that first step through our front entrance, you will be transformed by soft scents and alluring sights. Your pulse quickens as you try to take it all in – there is so much to see! To touch! To experience! Creative energies start flowing – inspired by innovative uses of color, texture and pattern, the sheen of soft metals, the glow of beautiful lamps, inviting artwork, and gift possibilities. Whether you’re searching for a gift of more charm than cost or something quite extravagant for the home, it’s fun to browse! Variety abounds!

EK: In addition to its charming Southern atmosphere, Southern Market really is a one-stop shopping destination.

Susan: Each inviting boutique is conceived and designed by our very creative merchants who offer a medley of decorative furniture, discerning accessories, hand-crafted art, garden décor, boutique fashions and jewelry, or stylish gift items. Additionally, each shop is a showcase of intriguing interior design featuring the most charming and current design trends. This delightful mixture of merchants makes Southern Market truly a one-stop shopping destination for all your decorative gift needs – including free gift wrapping.

My mom and I wanted to provide a shopping experience like no other, and in each of our 20 plus years in business, we have developed and provided exciting and creative retail experiences for our savvy customers. Our focus is on creating a truly warm, friendly ambiance where it’s decidedly fun to shop. Southern Market is at its core a place to uplift the soul and regenerate the mind… a place that stimulates the senses and invigorates one’s inner creative being. Offering so much more than merely stuff, we are confident that you will leave Southern Market fully inspired.

EK: It would appear that Southern Market represents a great opportunity for new entrepreneurs hoping to launch a business of their own.

Susan: Absolutely. Traditional start-up businesses face numerous and often costly barriers to enter into the retail market, especially those seeking a brick and mortar presence. However, at the Southern Market, the high overhead costs attributed to operating a business are shared among our merchants, thereby lowering their costs of doing business. Our sales staff handles all daily processing of sales and marketing, so there are no work requirements. Our merchants are free to concentrate on new products, merchandising, spend more time with family and friends, or to pursue hobbies such as travel or professional careers.

Having a physical presence often provides our retailers a competitive advantage when acquiring product lines versus online only stores. Our merchants can explore and test their product lines, business models, and target markets while gauging consumer response and adapting to insights and trends. Friendly competition and mentoring internally among our merchants and staff help build stronger and more successful retailers. We offer a variety of affordable space options, from a single shelf to an entire shop, to fit the needs of each entrepreneur looking to succeed in today’s competitive retail environment. Our focus is to help incubate merchants into viable, small businesses. Some of our merchants have even launched stand alone brick and mortar stores of their own. At Southern Market, you are in business for yourself but not by yourself.

EK: It would also appear that Southern Market offers more established entrepreneurs with an existing brick and mortar location a tremendous opportunity to explore new growth opportunities.

Susan: Absolutely. Existing brick and mortar retail stores desiring a centralized, upscale Knoxville location in which to expand their businesses find Southern Market an attractive alternative to launching a new and separate retail store. It allows existing businesses the opportunity to expand but at just a fraction of the cost.

EK: How would you summarize the Southern Market experience?

Susan: We encourage our new merchants to try to imagine all of the possibilities that exist for their existing or start-up businesses: Growth, exposure, physical location, expansion, branding, mentoring, new product lines… whatever your vision is. The Southern Market represents the perfect venue for upscale, small business, local shops. Merchants can enjoy the luxury of having their own shop or second location without the daily hassles of managing their own stores. We are also exploring a variety of new ideas to further expand our merchants’ sales opportunities in the future as we enter our third decade of supporting our area’s small local business community.

One other important feature that Southern Market offers both shoppers and merchants alike is the synergy that is created by combining more than 40 unique shopping venues in a single location. Through creative, collaborative, retail merchandising, Southern Market has been Knoxville’s premier design marketplace since 1996. To discover what all the excitement is about, contact us at 865-588-2260 and come grow with us.

EK: Please highlight some of the retail vendors our readers will find at Southern Market.

Susan: The store provides an ever-changing variety of stylish home décor, gifts, fashion, and art from more than 40 local merchants and 50 Etsy artists, including:

Home décor:
» Victoria’s – If you want it, you can find it here
» Southern Accents TN – A sign for everything you want to say
» My Little Room – Uniqueness is her middle name
» Sweetwater Flower Shop – An abundance of elegant florals
» Blue Heron Studio – Farmhouse interiors and architectural accents

Stylish gifts:
» Schoolhouse Alley – Classic children’s gifts
» Manchester Estate – Men’s personal care gifts
» Jordan’s Gems – A hat for all reasons and seasons
» Embellish Gifts – Seasonal and local gifts

Boutique fashion:
» Euphoria Boutique – Boho chic fashions
» Schriver’s Boutique – Trendy bohemian apparel
» 3130 Boutique – Clothing for women and children
» Melanie B Stylist – Glitter and glam for the holidays

Hand-crafted art:
» Sarah B Weber Art – Farmhouse animals & more
» Originals by Viola – Extraordinary broken glass collages
» Boxwood Brake – Artisan inspired wares

EK: Will Southern Market be hosting any special events this holiday season?

Susan: Kicking off the season this November 1st through 4th is one of our biggest events, Southern Market’s annual Holiday Open House. You are encouraged to take advantage of the Thanksgiving weekend discounts offered during Black Friday, Small Business Saturday, and the Cyber Monday/social media specials. Also, early in December will be the District in Bearden Holiday Open House and the Southern Market’s Ladies’ Night Out each Thursday in December until 8 pm. Take advantage of additional holiday shopping hours on Sundays in November and December from 1 to 5 pm. Thinking further ahead, Spring Fling, a festive outdoor market, will be the big kick-off for events in 2019 with various smaller events offered monthly, and our popular Tailgate Party in August, where our merchants sell from displays within the tailgates of their vehicles, celebrating the beginning of the Big Orange season.

EK: How can our readers learn more about Southern Market?

Susan: Get social with the Southern Market on social media. Follow us on Facebook and @southernmarketshops on Instagram. We post daily and often with new product announcements, restock alerts, new merchant spotlights, new employee announcements, upcoming event information, class offerings, staff highlights, shop local promotions and discounts, and the customers’ favorites: Product giveaways! We offer drawings for gift certificates and well-stocked gift baskets. We encourage readers to like, comment, and share to enter our football game day drawings. You will also find us on Pinterest with a board for each merchant – a fantastic way to window shop through the gallery of merchant shops. The Southern Market is also on Twitter, Yelp, and YouTube. You can join our email list at www.southernmarketshops.com to be certain you stay informed.

EK: In closing, is there anything else you would like to add?

Susan: Yes! The treasure chest! For those of you who love to shop with us, we are now offering a new Magnolia Elite Rewards Club Program. Get a magnolia stamp for every $10 spent (before tax) with the merchants located within Southern Market. Collect 10 stamps and then get a choice of a FREE GIFT from the designated treasure chest. The best thing about the free gifts is that they are giftable! If you need a last-minute gift or one more gift to make your gifting complete, the treasure(s) you choose can meet those needs or, even better, an earned gift for yourself. You deserve to be rewarded for shopping LOCAL! To go along with the program is the new VIP Magnolia Elite Rewards Club, a Facebook group. Join for giveaways, discounts, and surprises exclusively for VIP members.

The Southern Market has enthusiastically supported trade professionals in Knoxville for 22 years. We offer a trade discount to interior designers, interior decorators, home stagers, architects, home developers, hospitality professionals, and others purchasing for resale with a valid sales tax ID. A copy of your current sales tax ID and a business card are required to be on file. Some restrictions apply. For more information, inquire at the front desk of the store. Sign up today if you haven’t already!

Not only do we support the local merchants, but we also support our local community and charitable organizations. We offer a discount in the Knox County School Coupon book. We wear purple and display purple in the store to show our “Paint the Town Purple” and “Purple Out Day” support in Alzheimer’s research. We are currently supporting the “All In Against Alzheimer’s” fundraiser by selling orange and white shakers. The proceeds will go to benefit the Pat Summitt Clinic at UTMC. Our Mother’s Day gift basket promotion with memorial/honor donations supports Thompson Cancer Survival Center. We raise money for childhood cancer research with Alex’s Lemonade Stand each July with our back-to-school promotion. During the last 22 years, we have participated in and supported many local organizations, including Knoxville Junior League, Knoxville Museum of Art, Knoxville Symphony League, Parade of Homes, Dogwood Arts Festival, Kidney Foundation, Children’s Hospital, Florence Crittenden Agency, Joy of Music School, and Knoxville Executive Women, just to name a few.

Finally, all of us at Southern Market would like to thank you for voting Southern Market as Knoxville’s Best Gift Shop in the Knoxville News-Sentinel! We are more than delighted to offer a unique shopping experience for Knoxville and to support local small business merchants and Etsy artists.

Southern Market
5400 Homberg Drive
Knoxville, TN 37919
865.588.0274
www.southernmarketshops.com
Facebook: The Southern Market
Instagram: @southernmarketshops
Pinterest: The Southern Market

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Introducing Knox Cabinet Co.

Discover Your Home’s Showcase Kitchen

Most homeowners would agree that their home’s kitchen is the most important room in their home. Our kitchen is the center of our family’s day-to-day living. Our day begins in our kitchen with our first cup of coffee and continues on throughout the day as we cook, dine, and socialize in the kitchen with family and friends.

The kitchen is where we bond, and as Americans, the trend is for families to become even more kitchen-centric in the future as kitchens grow in size with the addition of gourmet appliances, expanded seating areas, flat screen TVs, and even fireplaces. Whether you’re designing a kitchen for your new dream home or redesigning a new kitchen for an existing home, success in creating your home’s showcase kitchen starts with a well-thought out and implemented design.

In this issue of Everything Knoxville, we are excited to introduce you to Knox Cabinet Co. co-owner, Megan Thomas. Megan and her fellow co-owners, Brian Davis and her brother, Lane Thomas, share decades of combined entrepreneurial experience, including residential development and construction, residential remodeling, property management, commercial redevelopment, and kitchen and bath cabinetry design and sales. If you are truly searching for the highest quality kitchen and bathroom cabinetry at near wholesale pricing and a turn-key experience, we think you will enjoy this month’s interview with Megan.

EK: What first inspired you to open Knox Cabinet Co.?

Megan: Launching Knox Cabinet Co. seemed liked a natural extension of our combined experiences and talents. Brian and I have been buying and remodeling existing homes for resale for many years. During this process, we learned the importance of creating dynamic kitchens and baths in the homes we sold. They became the centerpiece of each successful sale. Although we had a wonderful relationship with our cabinet vendor, we began to search for a new cabinet line that offered more options yet was still affordable. After discovering an exciting new cabinet manufacturer, we completed our new showroom on Hardin Valley Road. We like to refer to our new showroom as a Discovery Center, where you can discover all of the possibilities that exist for creating showcase quality kitchens and baths in your homes.

Another thing we think you will enjoy about doing business with Knox Cabinet Co. is the “family feel.” That’s because you will find both Brian’s mom and my mom, in addition to my not-so-little brother, Lane, at our showroom happy to assist you. A former Bearden High School baseball standout, Lane now plays with the St. Louis Cardinals organization. But I have drafted him during the off-season to put his real estate and teamwork expertise to work at Knox Cabinet Co.

EK: Both you and Brian have decades of combined residential development, construction, remodeling, and property management experience. How has this helped you at Knox Cabinet Co.?

Megan: Because we were the customers for so many years, we gained an appreciation for what homeowners shopping for kitchen and bath cabinetry wanted from their cabinet supplier. Our goal is to make your experience of shopping for quality and affordable cabinetry as easy and as seamless as possible, creating for our customers the showcase quality look they are searching for while remaining within their budget.

EK: Tell our readers about the many features and benefits of Knox Cabinet Co.’s kitchen and bath cabinetry.

Megan: All of our cabinets are built from solid wood construction without the particle board and MDF so often found today even in some brand name cabinets, and all drawers are dovetailed. Just a few of the available options include pull-out trash receptacles, microwave cabinets, spice rack pull-outs, and file drawers for starters. But I’m confident that your favorite option will be the multiple stain and paint options and door styles available for you to select from. These are truly high-end cabinets at a very affordable price.

EK: It would appear that many of the standard features of your cabinets are optional with other cabinet manufactures.

Megan: At our price point, you would be correct. Homeowners will find that other comparably priced cabinets do not include the soft-close doors and soft-close dovetailed drawers that we offer as standard features. They will also find that they have far fewer options to select from. All of these added features can transform an ordinary kitchen and bath into an extraordinary kitchen and bath.

EK: Many homeowners will be surprised by both the quality of your cabinets and their competitive pricing. How is that possible?

Megan: Our highest priority from the beginning was to offer a top quality, affordable solid wood cabinet that offered the options that we knew our customers would want in order to create that quality, custom kitchen and bath look. We then developed a proprietary business model with low overhead, custom design capabilities, and intelligent logistics in order to offer this unique value to all our customers.

EK: Share with our readers your turn-key approach, including sales, design, and preferred vendor installation.

Megan: I believe this is truly another area that distinguishes Knox Cabinet Co. from its competitors. We already understood the retail cabinetry marketplace from the perspective of the customer. We simply set out to redesign the experience to make it easier and more enjoyable for our customers to achieve their dream of creating the look that they envisioned. Next we designed a showroom featuring multiple designer created vignettes to help inspire you to discover that showcase quality kitchen and bathroom that are waiting to be discovered in your home. With the assistance of one of our designers, we will guide you through every step of the design process, answer all of your questions, offer recommendations, and even offer CAD drawings using our 2020 design software, which can display your proposed layout design on our 65” flat screen monitor in our dedicated conference room. We have even compiled a preferred vendor list of state certified contractors for your convenience who can assist you in installation of your home’s new cabinets.

As I mentioned before, our goal has been to make things as easy and seamless as possible for our customers. We are in the showroom Monday through Saturday and can help with really anything the customer needs – whether it’s providing an opinion on selections, laying out the customer’s kitchen on 2020 design software, or aligning them with our preferred installers.

EK: Do you also offer a preferred vendor for cabinet countertops?  

Megan: Because new cabinets typically require new countertops, each of our vignettes feature a variety of solid surface countertops on all our cabinets designed to inspire you. We also have samples displayed throughout our design showroom for your convenience. Should you discover a surface that you love, we can provide pricing and arrange to have our preferred fabricator/installer come to your home to measure, fabricate, and install your countertops once your new cabinets are installed.

EK: You offer showroom design services. Do you offer in-home design services as well?

Megan: In the home construction and remodeling marketplace, I learned that it is often difficult to accurately describe the kitchen or bath design that the homeowner is attempting to achieve. In those instances, we offer an in-home design service to enable our experienced design staff member to see your project firsthand. Sometimes it’s not just about the measurements of the kitchen, but it’s the layout of the rooms adjoining the kitchen, doorways leading to the kitchen, and the style of the house that gives our staff a better perspective when recommending a particular layout, as well as cabinetry options.

EK: What is your typical turnaround time for cabinet installation?

Megan: While we are primarily focused on quality and service, we understand that time can be of the essence, particularly when your home is under construction. In these instances, we have developed a system that, with the help of our preferred contractors, allows us to have cabinets installed in our customer’s home within two to three weeks from the time of purchase.

EK: How can our readers learn more about Knox Cabinet Co.?

Megan: We’d love for readers to visit our showroom, located at 10238 Hardin Valley Road in Knoxville. Our hours are Monday through Friday from 9 am to 5 pm and Saturday from 10 am to 2 pm. Appointments are encouraged and can be made by calling 865-674-5669. Readers can also visit our website at www.knoxcabinetcompany.com or check us out on Facebook at Knoxville Cabinet Co. or Instagram at @knoxcabinetcompany.

EK: In closing, is there anything else you would like to add?

Megan: We understand that you have many cabinet options to select from, but I would like to encourage your readers to visit our new showroom to discover for themselves not only the quality of our cabinetry, but the selection and competitive pricing as well. Even if you are close to making a final decision, I challenge you to compare our quality and price. Why not let our family help your family to create that showcase kitchen and bathroom that is waiting to be discovered in your home?

Knox Cabinet Co.
10238 Hardin Valley Road
Knoxville, TN 37932
865.674.5669
www.knoxcabinetcompany.com

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Window Works

Family Owned – Made in America – Founded in Knoxville, Tennessee

Sister and brother, Wendy and Chris, share many great memories of their childhood, but one in particular stands out.  These two siblings had the rare opportunity to observe their parents, Tom and Kay Moon, launch and operate several small home improvement companies throughout more than three decades.  Because Tom and Kay focused on providing a customer service level that exceeded the expectations of their clients, Wendy and Chris learned that success was the natural result of treating homeowners as they would like to be treated.  By placing the needs of their customers first, they learned that genuine success would follow.

Today Wendy and Chris have assumed the entrepreneurial reins of operating Knoxville-based Window Works here in East Tennessee from Tom and Kay.  Much has changed in the window replacement marketplace as new technologies continue to offer area homeowners exciting new options and features when replacing your home’s windows.  But one thing that has not changed is the reputation they have earned for integrity and honesty that was the hallmark of success that was instilled in them as children by Tom and Kay.

In this issue of Everything Knoxville, we are pleased to share with you this interview with Wendy and Chris, in addition to some recent family photos of two generations of entrepreneurs along with some third generation hopefuls.

EK: What do you remember most about your early childhood memories of your mom and dad working in your family business together?

Wendy: Honestly, it was how hard they worked.  They were never the type of people to sit back and let something happen.  Growing up I remember my dad talking to us about the importance of setting goals.  But he would take it one step further by helping us break down the steps needed to achieve those goals and developing a plan for success.  Anyone can say they want to do something, but it’s figuring out what it will take to make it happen that’s the true test.  They have never shied away from hard work, and that was passed down to their kids and grandkids.  I believe this work ethic spills over into our business and is reflected in how we operate.  Each job is as important as the next, and each customer’s goal for their project is kept at the forefront of what we are working towards.

EK: As a child, did you ever contemplate self-employment or joining the family business?

Chris: Growing up I watched my dad spend his entire adult life, since returning from Vietnam, in the home improvement industry. First as a contractor, then as a sales rep for one of the leading window and siding manufacturers, next in the wholesale distribution sector, and finally in retail with Window Works.

The thought of working for myself and providing for my family has always been an inspiring notion. I’ve always been drawn to the home improvement industry, because it fascinates me to see how a home can evolve with each personal touch by the homeowner.

I spent more than a decade working for one of the top engineering companies in the United States to only feel I wanted more. When my parents approached me about coming into the business, I didn’t think twice about it. I was so excited to come in and learn as much as I could.

EK: As brother and sister, what has been your experience in working so closely with your sibling?

Wendy:  It’s been an easy transition. We both have our respective area within the business, and at the end of the day, we are first and foremost family.  It’s something our parents stressed as we stepped in and took over: Family first.  I’ll admit there is an added reassurance knowing it’s a family member who is working with you towards the same goal, and it helps that our views on things are so similar.

Truthfully, I have always had a great respect for Chris and have been proud of his accomplishments and how hard he works.  He’s honest, hardworking, intelligent (but don’t tell him that!), and even funny, but above all, he is loyal. It wasn’t a hard decision in deciding to go to work with my brother and one I’ve never regretted.  We were already there for the milestones – good and bad – in each other’s lives. Now we just get to celebrate the achievements with the business, too.

Chris: Well, that depends on what day you ask! Just kidding. It has been a blessing for me. We were fortunate to learn early like most small businesses that we all have our own day-to-day jobs to worry about. Though our tasks may overlap at times, we generally stay busy with our own responsibilities.

I’ve always admired my sister, her work ethic, and drive. It’s been a great fit, because our strategies to hit goals, ambitions with the business, and how to resolve conflict align.

We sat down before we moved forward as business partners to make sure we agreed that family came first above anything. Not just our immediate family, but the families of our team and our clients we serve on a daily basis. Putting that at the forefront of our daily routine, along with all that we have learned from our parents, has been the key to our business and why I think we see so many return and referred clients.

EK: Growing up and watching your parents work together in business, what important characteristics did you observe that you attribute to the success of Window Works today?

Wendy: They always instilled in us to be honest and fair.  Those characteristics set the standard for how they would treat their customers and is part of what I think made them successful.  They offered a great product at a fair price and, just as important, stood behind the work that was done.

It wasn’t and still isn’t uncommon for us to see some of my parent’s past customers while out at a store or eating. They always stop and have a word with them, never reluctant due to a past issue.  They knew that by being honest and treating each customer fairly, they could always be proud of each completed job. My dad especially enjoyed building relationships, educating homeowners, and strived to treat them as he would want to be treated.  It’s why people still call in today asking for him personally.

EK: What role do your parents play at Window Works today?

Chris: Our parents retired in 2015 with a desire to travel. After a little setback with health issues, they are now proceeding as planned to travel to some of the national parks. (I would advise all readers to stay off the road if they see my parents pulling an RV in their direction.)

My parents still come down to the showroom from time to time to catch up with the team and make sure Wendy and I feel supported and are successful. My dad especially loves catching up with old clients, giving our manufacture reps a hard time when they pass through, and even taking a lead or two from time to time.

EK: How has technology transformed your marketplace?

Wendy: Technology has had a great impact on our business.  With its progression things such as advancements on coatings for glass are now at a higher rate, which yield a greater energy savings.  There are also more color options and better spacer systems, all of which benefit our customers in the end.  We spend a great deal of time vetting any manufacturer we offer and comparing their technology and advances with other products that are in the marketplace. One of the exciting things about our newest OKNA line is that it not only outperforms its competitors on energy efficiency, but it also excels in areas such as air infiltration and structural integrity.

Technology has also changed how consumers shop.  People are now more apt to educate themselves on the Internet as to what options and features are available.  They can compare window lines and see where the differences are and decide what is important to them.  With reviews being so easy to access, consumers can also research the company they are hiring.  As a homeowner, I have done it, and we encourage our potential customers to do it – read the reviews and see what our past customers have had to say about us. Once you do, we think you will see why we have such a high rate of customers being referred to us.

EK: Tom shared with us his excitement about a new window that is now available from OKNA.  Share with our readers a little bit about OKNA.

Chris: OKNA has an amazing product line. They specialize in windows and doors earning a reputation for innovation, quality, and performance. They are always working to improve and advance past the status quo. At OKNA, they value the importance of providing customers with one of the most improved energy-efficient windows on the market.

One example of this is: Their window lineup is recognized as ENERGY STAR Most Efficient 2018. Most Efficient is a new distinction that recognizes products that deliver cutting-edge energy efficiency, along with the latest in technological innovation. It is an award that truly represents the best of Energy Star products.

EK: In addition to replacement windows, what other products do you offer homeowners?

Wendy: We also offer siding, patio doors, and gutters.  With different manufacturers, it means homeowners have many choices as far as colors and styles, so there is something for everyone.

We are excited about our newest and exclusive line from OKNA.  Customers have the option of a premium vinyl replacement window but also have an option for a composite window. This new line of windows offers a stainable or paintable finish. Best of all, it comes with a lifetime warranty that surpasses what can be found on the market for a wood window.

EK: How has your insistence on providing a customer service experience that exceeds the expectations of your clients impacted Window Works?

Chris: We always take each job personal no matter how small or big. Our clients give us the opportunity to come into their house to change its current state for the better. We take that seriously by looking at each home we go in as our own.

We establish on the front end the reason for the updates – whether it’s for the maintenance-free advantage, the energy efficiency and savings it can bring, or to update the overall appearance of the house. Those are just a few things we address when we work alongside our clients to find the right products for their project.

If we sell something to our clients that they may not need or even want just because we can “sell it,” that doesn’t help either one of us in the long run. The homeowner will feel a lot less satisfied, but by educating and working with our clients on the front end, we try to eliminate any chance of this happening. At the end of our projects, we hope we’ve exceeded their expectations and gained their trust to recommend us on down the road.     

EK: One thing we found interesting is that the lead installers on each of your installation teams have 20+ years of experience.  Why is this important?

Wendy: For a homeowner, someone removing a window from their home sounds like a daunting process.  As homeowners ourselves, we completely understand how important it is to trust the people that you allow to work on your home, and by having highly skilled and qualified installers with extensive experience, it helps to give homeowners the peace of mind in knowing that if by chance they run into something out of the ordinary, they can rely on their experience to determine the best way to move forward with the install – and even more importantly that it will not compromise their window or their home.

Window Works is also on an approved contractor list through the TVA Escore program.  This is an added benefit for the customer.   It allows for a third party to come in and inspect our work after we are done to make sure it was installed and sealed properly.  It’s a wonderful added value that any of our customers can take advantage of.

EK: Tell our readers about your warranty.

Chris: We have spent a lot of time selecting our products that we offer our customers for a number of reasons. One reason among many is the warranty. A customer that is only planning on staying in their current home a year or two may not be as concerned as someone who is planning on staying 10, 20, or even 30+ years. That’s when a warranty matters. At the end of the day, we are not in the home improvement business; we are in the customer service business. Having a warranty in writing goes a long way for a homeowner’s peace of mind.

EK: On a personal note, what has your parents’ decades of efforts meant to both of you and your families?

Wendy: They are a great role model for our whole family.  Their years of hard work have afforded us this amazing opportunity to continue to grow what they started.  We feel blessed by what they have taught us and what we continue to learn from them.

Chris: It’s a true testament to their legacy. It’s been nothing but amazing for my family and myself to be able to come to work every morning and add to that legacy. I love telling our story to both old clients and new. A story that doesn’t just stop here in Knoxville but also carries on down to Chattanooga to our sister location run by my Uncle Johnny, Aunt Pam, and two cousins, Trey and Tiffany. That’s where I think the decades of effort mean the most. Our parents and extended family have built a solid foundation, which is key for the success of the second generation. Wendy, myself, and our cousins look forward to continuing to contribute to our already strong foundation for the next generations to come.

EK: What is the best way for our readers to learn more about Window Works?

Wendy: There are a couple of ways.  You can call us at 865-560-3044, or if you prefer, you can come by our showroom at 151 Sherway Road, Suite 6.  It’s right behind Harper Audi dealership.

EK: In closing, is there anything you would like to add?

Chris: On behalf of the Window Works family, we just want to thank all of our clients for allowing us to come into their home and show them the Window Works difference. We look forward to helping any future clients who are considering replacing windows, siding, gutters, and patio doors. Given the chance we think you’ll find we take pride in what we do and look forward to working with you.

Window Works
151 Sherway Road, Suite 6
Knoxville, TN 37922
865.560.3044
www.WindowWorksUs.com

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Synergy Spray Foam Insulation

Discover Superior Insulation Performance

For local entrepreneur, Brian Davis, necessity truly has become the mother of invention. When Brian complained to a group of friends about the poor quality car wash he had received from a local vendor, they encouraged him to start his own car wash. That’s just what he did, launching three Synergy Auto Wash locations that have quickly earned a reputation for superior quality.

When Brian, who also owns Synergy Development & Construction, a local custom home builder and remodeler, decided to build a new home for himself, he began giving serious consideration to using spray foam insulation that had been proven to provide far superior insulation performance compared to the conventional insulation products on the market today. His research ultimately led to the launching of Synergy Spray Foam Insulation. In fact, Brian was his own first customer. Specializing in the installation of both open and closed cell insulation, Synergy Spray Foam Insulation is helping area homeowners experience uniform temperature control throughout their homes, as well as significant energy savings.

In this issue of Everything Knoxville, we are pleased to bring you this interview with Synergy Spray Foam Insulation founder and owner, Brian Davis.

EK: Describe the reputation you have developed for launching innovative new businesses.

Brian: Interestingly, the companies we have launched actually target industries that many people might describe as mature. But even a mature market can experience above average growth when improvements are made in the way you deliver your company’s goods, products, or services to your customers.

EK: Give me an example.

Brian: Synergy Auto Wash. Close your eyes and throw a rock and you’ll likely hit a car wash. Most car washes focus on cleaning as many cars as quickly as possible – sort of a one-size-fits-all approach. Unfortunately, most high volume washes underperform customer expectations. Although using state-of-the-art technology, Synergy Auto Wash relies on humans to target areas on your automobile that many other washes miss altogether. We focus on performance that exceeds customers’ expectations without using the type of automated equipment that comes into contact with your car’s surface, which can actually damage your vehicle’s surfaces.

EK: Tell us how Synergy Spray Foam Insulation came about.

Brian: What most of your readers may not know is that I have been a custom home builder and developer for more than a decade. Construction is a fascinating marketplace made even more interesting by the technological advancements taking place on an almost daily basis. Today we can build homes more efficiently that require far less maintenance and that enhance the individual lifestyles of its owners. Open and closed cell foam insulation is one of those technologies whose time has come.

EK: Tell our readers about spray foam insulation.

Brian: Insulation is one of the most critical components in home construction today, and rapidly rising energy costs are making insulation even more important. For decades, homeowners have relied principally on fiberglass batt and blown insulation. Due largely to continually increasing energy prices, this conventional form of insulation has reached its optimum performance levels. Spray foam insulation, on the other hand, is far superior by comparison and outperforms fiberglass insulation hands down.

EK: What should homeowners know about spray foam insulation?

Brian: Think of the exterior surfaces of your home as an envelope. The better insulated the envelope is, the lower your energy bills and the more comfortable your home will be. Spray foam insulation is one of the most efficient insulating materials for residential and commercial applications available today. It has far superior R-values per inch of insulation when compared to fiberglass insulation. But what is even more important is spray foam’s ability to minimize air infiltration, exfiltration, convection, and conduction. Fiberglass insulation performs far less efficiently in these critical areas.

EK: Explain your decision to launch Synergy Spray Foam Insulation.

Brian: As a general contractor and custom home builder and remodeler, I have watched the development of the spray foam insulation marketplace with great interest. I’ve become convinced of its superior performance characteristics. One thing I liked in particular about homes utilizing spray foam insulation is the uniformity in temperature you will experience throughout your home. Homes insulated with fiberglass insulation, on the other hand, typically experience large disparities in temperatures between interior and exterior rooms.

EK: Tell us about Synergy Spray Foam Insulation.

Brian: We decided to utilize our expertise as custom home builders to enhance the installation of our spray foam insulation. Who knows or understands the unique nature of protecting your home’s envelope better than a builder? We made a significant investment in the very best application equipment and technology available today and selected the best open and closed cell insulation materials available from industry leader and wholly U.S. owned Johns Manville Corporation.

EK: What about cost?

Brian: Spray foam insulation is more expensive than conventional fiberglass insulation, but most homeowners will recover this additional investment within three to seven years with the increased energy savings you will experience.

EK: Where can spray foam insulation be applied?

Brian: In new construction, it can be applied to any area where conventional insulation is used. In existing homes, spray foam insulation can be used in the attic or in walls when a major renovation is taking place. One area of new or existing home construction where spray foam insulation performs best is in your home’s attic. Because up to 70% of home energy loss occurs through your ceiling, spray foam insulation can help to provide the energy saving envelope that offers significant energy savings.

EK: How is Synergy Spray Foam Insulation applied in the attics of new or existing homes?

Brian: The spray foam insulation is applied to the bottom of the roof deck of a new or existing home, providing a totally conditioned space. The attic space is now protected from most of the hot or cold air that previously infiltrated into this space. This significantly reduces the energy required to heat and cool your home. This type of insulation is even more critical if your home has an HVAC unit in this same attic area, where your HVAC system is trying to produce 55 degree air to cool your home but where air temperatures surrounding the unit can exceed 120 degrees during the day. Hardly ideal.

EK: How can our readers learn more about Synergy Spray Foam Insulation?

Brian: If you have questions or would like to learn more, please give us a call at 865-777-FOAM.

EK: In closing, is there anything else you would like to add?

Brian: Synergy Spray Foam Insulation is here to stay and is becoming a major component in future new home construction and major home renovations. It will become as commonplace as many of the other technological advances in home construction that we take for granted today.

Synergy Spray Foam Insulation
865.777.FOAM

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ShelfGenie®

Putting Everything Within Your Reach

Whether you have a new home or have been in your existing home for a while, kitchen, bath, and pantry storage is often a source of frustration for homeowners. While your kitchen and bath cabinetry may be custom, the shelving inside our home’s cabinets and pantry is oftentimes generic. The result can be inadequate storage, excess clutter, and a hard to access space that can be a source of frustration for every member of your family.

The solution is simple: ShelfGenie®! Area entrepreneurs and husband and wife team, Dave and Kelli Holliday, offer homeowners the perfect solution to these kitchen, bath, and pantry challenges. ShelfGenie® helps clients transform their lives by designing and implementing custom home solutions that put everything within your reach. In this interview, Dave and Kelli will answer many of those questions most often asked by homeowners hoping to improve their access, storage, and organizational problems.

EK: Tell our readers a little bit about ShelfGenie®.


Dave: ShelfGenie® provides custom pull-out shelving and accessories for your home. Our products and process help improve access to hard-to-reach areas, increase storage, and improve organization.

EK: So ShelfGenie® actually got its start helping homeowners overcome their storage and organizational needs?

Kelli: Like so many useful products, ShelfGenie® started as a simple answer to a basic question, which is “How can I improve the usefulness of my cabinets and pantry?”

EK: Describe several of the solutions you offer homeowners.

Dave: We offer custom pull-out shelves (we call them Glide-Out shelves), as well as accessories such as spice holders, drawer inserts, and products for corner cabinets. Most often we hear from clients who are frustrated by a lack of storage, trying to find and retrieve items from cluttered shelves, or from those who are finding it increasingly difficult to kneel, bend, and twist to access items from lower cabinets.

EK: Each of your solutions is custom designed and manufactured by ShelfGenie®. How do your solutions differ from those generic solutions found in the “big box” stores?

Kelli: We feel we differ in two main ways. The first is that before we even discuss products, we learn about our clients’ needs, in their home, during a free, no-obligation design consultation. This helps to ensure that clients get the best plan for them and only buy what they truly need. The second difference is that our products are completely custom designed, built, and installed for our clients’ existing spaces.

EK: While everyone can benefit from ShelfGenie’s® Glide-Out shelf solutions, they would appear to be very beneficial to those individuals with infirmities or other limitations.

Dave: The advantage of Glide-Out shelves is that they pull out the full depth of the cabinet. This helps clients actually see and reach what they’re looking for without excess bending, twisting, or reaching.

EK: How much additional storage space is achieved using your solutions?

Kelli: Because they pull out, our shelves can be placed closer together vertically. The result is that for a given space, we can increase the storage capacity by 50%.

EK: ShelfGenie® provides homeowners with an experienced in-home personal designer. Describe the entire process.

Dave: Our design professional meets with each client, in their home, for a free design consultation. They learn from the client about their specific needs and priorities, discuss possible solutions, and then create a 3D design plan. We then take detailed measurements of the existing spaces to the millimeter to ensure our products fit perfectly so they look great and maximize the available space. All of our Glide-Outs are hand-crafted in our plant and expertly installed by our own ShelfGenie® trained installer.

EK: Why is the 3D rendering of their custom design plan important?

Kelli: Our goal is 100% client satisfaction, so we want each client to be able to clearly visualize and understand the plan so they are satisfied before ordering and so there are no surprises. They will also be able to share the plan and the 3D rendering with a significant other if they were not available for the initial consultation.

EK: Is it true that all of your products are made in the USA?

Dave: All of our shelves are hand-crafted in our plant in Alabama to the clients’ exact specs. Our rails and some accessories are sourced elsewhere, either domestically or from overseas.

EK: Can homeowners select different wood finishes?

Kelli: Our Glide-Outs come in several styles and finishes, including basic, classic, and designer. The most popular choice is our classic finish, which is light wood in color with matching melamine bottoms that are scratch and stain resistant. All designer and classic Glide-Outs come standard with quiet, steel side rails that can hold more than 100 pounds each.

EK: Tell us about the ShelfGenie® warranty.

Dave: We give a 100% lifetime guarantee on parts and installation for all classic and designer products.

EK: How can our readers learn more about ShelfGenie®? What is the best way to reach you?

Kelli: We encourage people to check us out on our website, www.shelfgenie.com/east-tennessee, or to give us a call at 865-409-1197 to set up a design consultation.

EK: In closing, is there anything you would like to add?

Dave: Since opening ShelfGenie® late last year, the response has been outstanding, and we’re very appreciative of that. Our team has been able to work with great folks throughout the Knoxville area, and it’s very satisfying to see how happy they are with ShelfGenie®.

ShelfGenie®
865.409.1197
www.shelfgenie.com/east-tennessee

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