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CertaPro Painters of East Tennessee

The Most Trusted and Referred Residential & Commercial Painting Company in East Tennessee!

Spring is the perfect time of the year to tackle those projects to update your home or business that perhaps you have been postponing, and there is not a faster or more cost-effective way to update your interior and exterior surfaces than painting. With literally thousands of colors and finishes to select from, you are sure to discover those just-so-perfect colors for your every mood, every space, and every project in your home or business.

Experts understand that the successful outcome of every painting project rests entirely on your selection of a painting contractor. The selection of a paint brand, paint type, and colors are secondary. So just how do you know if your choice of a painter is the right choice?

In this issue of Everything Knoxville, we are pleased to share this interview with CertaPro Painters of East Tennessee owners, and husband and wife team, Jeff and Joann Brown. CertaPro Painters of East Tennessee is the proud recipient of numerous awards and honors for their expertise in the fields of both residential and commercial painting during the last 15 years, and they continue to earn a reputation for honesty, integrity, value, and quality craftsmanship.

EK: Describe the CertaPro Painters process and how this process differentiates you in the residential and commercial painting marketplace.

Jeff: We work very hard to make the painting experience “certain” for our customers. I believe people generally think that working with contractors is often just more trouble than it is worth. So, we work hard to do what we say we will do, doing it as scheduled, on time and on budget with as little disruption as possible to customers’ lives at work or home.

EK: At CertaPro, you state that you “don’t paint houses – you paint lives” and that you “don’t paint commercial businesses – you paint people’s livelihoods.” How is this approach not only unique, but also important to your customers?

Joann: We understand how busy our customers’ lives can be, so we respect and value their time. We know they have hired CertaPro because they want a quality job at a fair price, and they don’t want to have to worry about the project they have hired us to perform. They may continue with their regular schedule and let us take care of the rest without the hassles.

EK: Perhaps the number one complaint of both home and business owners when hiring a contractor is poor communication. How do you overcome this communication challenge with your customers?

Jeff: We start by listening to the needs of our customers, consulting with them about their project scope, needs, timing, vision, and budget. We provide detailed written proposals quickly, review it in person with the customer the morning we start the project, provide daily updates to the customer, and at the end, we perform a “pride walk” to ensure the project is 100% complete in their eyes!

EK: How do the prices at CertaPro compare to those of your competitors?

Joann: We research this regularly and find that our prices are very competitive with every other professional painting contractors. By professional, I mean a company that carries workers’ compensation and liability insurance, a company who has been in business for several years and offers a warranty, a company whose painters go through training to make sure they follow company policies, a company that doesn’t ask for money up front but only at the end of the project when everything is complete and the customer is satisfied. That is CertaPro, and we want to help protect your largest investment!

EK: CertaPro Painters of East Tennessee has earned the distinction of being the most referred painted in the entire area. You have also earned a reputation for achieving a nearly 98% customer retention rate, with almost half of your new clients coming from existing customers’ referrals. Why should this be important to prospective new customers?

Jeff: Trust is the first word that comes to mind. We believe our customers call us time and time again because we have proven to them that we do what we say, do it timely, with little disruption and at very competitive prices. We work hard to earn and keep their trust.

EK: What other services do you offer your clients?

Joann: In addition to interior and exterior painting, we offer pressure washing, drywall removal and installation, drywall repair, concrete staining, wood repair and replacement, stucco repair, knockdown/texturing, wallpaper removal and installation, and small remodel projects. (Bathroom remodel, mud room addition, screen porch or deck additions, and commercial build-out are a few examples.)

EK: Contrast your “consultation” proposal method to the “estimate” alternative used by your competition, and tell our readers why this is so important.

Jeff: Often our homeowners know they want or need to paint or do repairs but they are unsure of color, scope of work, materials, etc. We listen to what our customers want and work with them to ensure they get what they are looking for, and then we detail it with a written proposal. An estimate is vague, usually just a number, and frequently winds up in disappointment.

EK: What kind of warranty do you offer your customers?

Joann: We offer a written warranty both residentially and commercially. More importantly, we ensure we do it right the first time so a customer is not inconvenienced by a warranty issue!

EK: What is the best way for prospective new customers to learn more about CertaPro Painters of East Tennessee?

Jeff: If someone is considering a project, they should give us a call and one of our sales associates will come to their home or business and provide a free consultation about the project, and they can also learn more about our company and services.

EK: In closing, is there anything else you would like to tell our readers?

Joann: We would like to say thank you to all of our loyal customers who we have worked for during the past 15 years. We know you have many choices, and we truly appreciate you letting CertaPro into your homes and businesses. If you haven’t given CertaPro a try, please give us a call for a complimentary consultation and estimate. We have an amazing team who is always anxious to help. Thank you, East Tennessee!

CertaPro Painters of East Tennessee
865.470.0001
east-tennessee.certapro.com

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Synergy Auto Wash

It’s been six years since local entrepreneur, Brian Davis, first launched Synergy Auto Wash just east of Farragut at 10500 Kingston Pike in Knoxville. An instant success, Synergy Auto Wash has now grown to three locations thanks largely to Synergy’s loyal customer base that is attracted to a level of customer service that is difficult to find elsewhere. With locations in Knoxville and Morristown, and now with its newly opened flagship store in Halls, Synergy Auto Wash has become East Tennessee’s premier, full-service express hand auto wash.

But what you may not know is that Synergy Auto Wash originally began as a dare. Brian, who might best be described as a “car guy,” was voicing his displeasure to good friends about a local car wash he had just visited. “Half the dirt was still on my car, and the dirt trapped on the soft cloth wash equipment used at the car wash from vehicles washed earlier was beginning to scratch my car’s exterior finish,” complained Brian. In a “put up or shut up moment,” Brian accepted their challenge and launched his first car wash in 2012.

Whether you’re a business owner or an entrepreneur, we think that you are going to enjoy this interview with Brian.

EK: We understand your response to the challenge from your friends, but you chose to launch Synergy Auto Wash during the most recent recession when most entrepreneurs elected to hibernate. Describe your thoughts at the time.

Brian: Yes, the economy was a mess at the time, but one thing I learned through the downturn in the economy was to diversify. With so many vehicles on the road, whose value owners wanted to protect, I felt that a hand wash alternative to conventional auto washes would be a success.

EK: While most newly launched businesses favor high levels of automation with as little customer interaction as possible, you chose to provide a level of customer service that most would agree is uncommon today. Explain.

Brian: I think most new business owners are trying to achieve the “less labor as possible” model, because labor is the largest controllable expense of most businesses. Most of our competition employ very few employees and a lot of automated equipment that only washes the exterior of your vehicle, requiring the customer to clean the inside, which is typically the most time consuming part of cleaning your car. We chose to offer a car wash alternative that makes it much easier for our customers by providing a full-service, hand wash, upscale facility performed in a safe and efficient manner by trained, hand-mitted associates. While our labor costs are higher, our volume and efficiencies allow us to offer very competitive prices that are often less than the competition.

EK: Were you surprised by your customers’ responses to Synergy Auto Wash?

Brian: I wasn’t surprised by the amount of business volume we experienced almost from the start, because I felt that when given the option of hand washing over automated washing, customers who were genuinely interested in protecting their vehicle’s finish would naturally be attracted to Synergy. I was pleasantly surprised by the kindness and encouragement expressed by so many of our customers who continue to praise our concept. Becoming friends with so many of our customers has truly become one of the most rewarding aspects of this business.

EK: While Synergy Auto Wash selectively uses automation at its three locations, why do you believe that it is important that no automated equipment touch your car?

Brian: Since we have no equipment that comes in contact with your vehicle, we don’t have to worry about the type of damage that can occur at fully automated car washes. Secondly, I can’t imagine anyone feeling comfortable watching automated mitters, side brushes, and spinning wraps, which are found in most conventional car washes today, contact their vehicles after the very same cloth just washed that filthy car in front of theirs or, even worse, that cloth that went into the bed of that pickup truck just before running up the hood and roof of your vehicle. Vehicles washed in this manner often show swirl marks in their painted finishes as a result of dirt and abrasives trapped on this equipment coming into contact with the exterior surfaces of their automobile. Hand washing is really the only safe and thorough way to clean a vehicle

EK: What other services do you offer at Synergy Auto Wash?

Brian: To make things easy for our customers, we’ve created a menu of services that you can pick out at any one of our three locations, or you can view them online at www.synergyautowash.com. We offer four basic washes that range from $8-$26 (tax inclusive). If you require additional services or if you’re in the mood to pamper yourself a little, we also offer an A La Carte menu that consists of a variety of services, including a buff wax, carpet shampoo, leather cleaning and conditioning of the seats, dash/door panels/console protectant, and other services to help keep your vehicle looking showroom new and protected.

EK: What else would you like our readers to know about Synergy Auto Wash?

Brian: 1. We offer a full-service, all hand wash facility concept at all three of our locations that nobody else in East Tennessee offers, nor can compete with, and we offer it at a price unavailable elsewhere.
2. With the help of our district manager, Keith Hall, my mom. and our entire Synergy Auto Wash Customer Care Team, we take great pride in providing a level of exceptional customer service that we guarantee to be the best in the area.
3. We are committed to delivering the highest quality hand wash available. If you aren’t satisfied, we will wash your vehicle again until you are fully satisfied.

EK: You said that once someone tried Synergy Auto Wash, you had a customer for life. Why?

Brian: It is amazing to hear all the positive comments we receive every day. We have people that drive from all across East Tennessee to take advantage of the superior customer service we offer. When we see a customer for the first time, it is usually only a matter of days or weeks before we see them again.

EK: Has the success of Synergy Auto Wash exceeded your expectations?

Brian: There is a risk inherent in launching any new concept, but the dramatic decrease in customer service that consumers have begun to experience during the last decade or so has actually worked to our advantage. People are tired of today’s one-size-fits-all customer service model. Who isn’t shocked today when a human being answers their phone call? I was convinced from the very beginning that customers would respond favorably to our high level of customer service. I have not been disappointed.

EK: In closing, is there anything else you would like to add?

Brian: If someone asked me, “Why should I try Synergy Auto Wash?” I would say this: We are a family-run, small business that excels in customer service and quality. We hand wash every vehicle in the safest and most efficient environment, and all at a price that is competitive with our competition. We invite you to experience the Synergy Auto Wash difference for yourself. I would also like to thank all of our loyal customers for helping to make Synergy Auto Wash the success that it is and for providing an employment opportunity for all of our team members.

Synergy Auto Wash

10500 Kingston Pike in Knoxville
865.297.3403

6852 Maynardville Pike in Halls
865.922.7438

1333 W. Andrew Johnson Hwy in Morristown
423.586.0471

www.synergyautowash.com

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Granite Transformations for Kitchens & Baths

Everything Knoxville is excited to share our recent interview featuring husband and wife team and local area entrepreneurs, Buddy and Patti Baker. Since first launching Granite Transformations 13 years ago, Buddy and Patti have truly exemplified the principles of success, even in a challenging economic environment, having been recognized as one of the top performing Granite Transformations franchises in the world. Their commitment to success continues to serve as an inspiration to many other area small business owners.

From their very first sales center, to their new Design and Discovery Center and state-of-the-art fabrication facility in West Knoxville, Granite Transformations continues to earn a reputation for outstanding quality, craftsmanship, and integrity.

EK: First of all, congratulations on achieving your 13-year milestone in business. What do you feel has been the single most important factor in your success?

Buddy: Well, it’s hard to pinpoint just one factor. I believe we owe our success to our unique products and proprietary processes and our unwavering commitment to excellence.

EK: Buddy, you spent years in the retail buying industry. What inspired you and Patti to venture out on your own into the world of self-employment?

Buddy: When Belk acquired Proffitts, where I was employed, we considered other opportunities, but we decided to pursue our very own American dream. Owning our own business provided us with the opportunity to take the skills we had learned in corporate America and to combine them with our own unique talents to create a business model that exceeded our customers’ expectations and that we could personally be proud of.

EK: While you have meticulously implemented a well-thought out marketing strategy, share with our readers just how important the quality of Granite Transformations’ engineered granite product is when compared to conventional slab granite.

Buddy: Before launching Granite Transformations, we were committed to identifying a product that was far superior to anything our competition might offer. Simply put, conventional granite can’t match the superior performance characteristics of our proprietary engineered granite surfaces. In fact, we are the only granite surface that can be used in commercial kitchens, where food safety is paramount.

EK: Tell us what other ways your granite products can be used in our homes.

Patti: Our products are designed to be used on just about any flat surface. Its strong physical characteristics allow us to install our granite products just about anywhere, from floor to ceiling, despite its thinner profile. Conventional granite, on the other hand, requires a thicker profile to compensate for its inherent weakness.

EK: What other products and services does Granite Transformations offer homeowners?

Patti: We also offer homeowners premium grade cabinet refacing. We can transform your home’s cabinets in just a matter of days, providing a completely new look to your kitchen or bath. Our process eliminates both the demolition and cost associated with replacing existing cabinets with new cabinets.  Certified by the Green Builders Council, Granite Transformations is committed to eco-friendly building practices through reducing or eliminating unnecessary demolition.

EK: Two major advantages you offer that many homeowners may not be aware of are your quick turnarounds and significant reduction in costly demolition. How does the Granite Transformations experience make that possible?

Buddy: Because we install our proprietary granite surfaces on top of your home’s existing countertops, most countertops can be installed in a single day with no demolition required. We like to say “Done in a Day, Beautiful for Life.” We even provide our customers a limited lifetime warranty on our countertops.

EK: Cabinet refacing continues to become a growing business within Granite Transformations. Explain.

Buddy: It just makes sense. Cabinet refacing in just one day is not only smart, but it’s very smart. Weeks without your kitchen while installing new cabinets is a major disruption in your family’s life. With our resurfacing system, you can get your new kitchen in just a few days.

EK: In addition to your Design and Discovery Center, you also have design consultants that offer homeowners free, in-home consultations. How do your in-home consultations benefit your customers?

Buddy: This is just a common sense strategy we embrace at Granite Transformations that better serves you, our customer. Many of our competitors will quote your project based on the information you provide while never visiting your home unless you buy. To assist you in making this important buying decision, we believe that it is critical for you to view our products in your own home, in your lighting, next to your cabinets and flooring, before you make this very important decision. Granite Transformations will bring a mini design center right into your home. This process offers greater peace of mind to our customers.

EK: How can our readers learn more about Granite Transformations?

Patti: We invite you to visit our Design Center at 10539 Lexington Drive in West Knoxville or visit us online at www.granitetransformations.com/knoxville.

EK: Any last thoughts you would like to share with our readers?

Patti: We would both like to express our deep appreciation and gratitude to the thousands of Granite Transformations customers who have contributed to our success. We look forward to the next 13 years of making your dream for a showcase kitchen and bath come true.

What Our Customers Are Saying:

“Your sales representatives answered all my questions and promptly returned all my calls.  Your installers did an incredible job.  My kitchen looks gorgeous!” – Daniela S. (4/18/2017)

“Your salesperson was professional, courteous, and helpful.  We also appreciate your installers calling ahead, being on time, and leaving our home neat and clean.  We love the color of our granite.” – Wayne & Josephine B. (12/20/2017)

“All your installers worked straight through, keeping us up-to-date on their progress.  I appreciate them using protective floor coverings and their attention to the care of our home.  Beautiful!  Fabulous!” – Doug & Cathryne H. (12/14/2017)

“We are very pleased and appreciate all that Granite Transformations has done.  You’ve been great!” – Judy H. (10/16/2017)

“From our first contract with your business about a year ago, everyone we have dealt with was very helpful, knowledgeable, efficient, and professional.” – Marilyn G. (4/24/2017)

“Your sales rep was great – very courteous and helpful.  Installers were professional, courteous, and clean.  Great job.  We are very pleased.  Love it!” – Mary N. (3/16/2017)

Granite Transformations

10539 Lexington Drive
Knoxville, TN 37932
865.622.2381

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Fitness Together

Your Partner in Achieving a Healthier Lifestyle

It’s that time of year once again to make resolutions for 2018. In fact, an estimated 58% of Americans routinely or occasionally make New Year’s resolutions.

So what are the top resolutions we make? Four out of 10 of the most common resolutions involve health and fitness. This is probably of little surprise to many of us who are becoming increasingly more aware of our nation’s growing health crisis. Sadly, more Americans die each year from the unhealthy impact of sedentary lifestyles than from many other higher profile health related problems, including smoking. While these annual New Year’s resolutions might signal our growing awareness of the need for a healthier lifestyle, sadly, only 8% of those who make resolutions actually achieve them.


Few of us have the self-discipline or the expertise needed to create the well-thought out strategies required to succeed in our goals for improved health, greater flexibility and mobility, and enhanced longevity. Success in attaining your optimum healthy lifestyle has a greater potential for success when you combine the talents of those dedicated professionals, including your family physician and personal trainer, to help you succeed where perhaps you have failed in the past.


Fitness Together is a proprietary system that combines “1 Client. 1 Trainer. 1 Goal.” Fitness Together offers a truly customized approach to fitness for each of their clients. They provide and combine the nutritional counseling, fitness routine, and motivation that are needed for your success and that are often missing from most other programs.

In this issue of Everything Knoxville, we are excited to share with you our recent interview with Fitness Together owners, Andrew Henderson and Shea Sims.

EK: Tell our readers how the concept of Fitness Together came about.

Andrew: Fitness Together was originally created to provide a place where people who were not into the “big gym” setting could go to exercise in private. While personal training as we know it has been around since the 1980s, Fitness Together’s unique and proprietary fitness model of fully equipped, private training suites adds the extra privacy and focus on the client that is difficult to find elsewhere.

EK: How does Fitness Together differ from the other weight loss or fitness programs that our readers may have tried in the past?

Shea: At Fitness Together, we take a very comprehensive approach to our clients’ health. We start each new client off with a full fitness, postural, and nutritional assessment in order to create a customized fitness program designed to help them to achieve their individual goals. We combine sound, scientifically based exercise, and nutrition principles to enhance our clients’ potential for success. Finally, we help guide each of our clients to establish ambitious but realistic expectations. We don’t push supplements or fad diets, and we know that most people don’t have (or want to spend) two hours a day and six days a week at the gym. We create fitness programs designed to blend into each client’s everyday lifestyle.

EK: Why is it so important that each client is partnered with his or her own personal trainer?

Andrew: Our clients’ success is based largely on accountability to their personal trainer and to themselves. Establishing that personal accountability and that relationship with the trainers is crucial! At Fitness Together, we go one step further by taking a “team” approach with our clients, providing them with the opportunity for them to work with a variety of trainers, each possessing unique skills designed to enhance your personal experience.

EK: Describe the level of training that your Fitness Together personal trainers possess.

Shea: Each of our personal trainers are certified through well-respected national organizations such as NASM, ACSM, and ACE, and all of our trainers are required to obtain advanced certifications as well. Almost all of our trainers hold bachelor level degrees in an exercise related field, and five trainers have earned master’s degrees. Because we understand that education is an ongoing process, our trainers meet every week to discuss new research findings and applied techniques for exercise designed to offer you the best possible outcome. In addition, we also invite a physical therapist to our staff training sessions monthly to help us better understand how to train clients with physical limitations and injuries.

EK: Do you offer no-cost, no-obligation consultations to potential new clients?

Andrew: Yes, we do! During your initial consultation, we will help to identify those main areas of concern you wish to address, make recommendations for what type of training is best for you to enhance your potential for success, and encourage you to participate in a light session before any decisions are made!

EK: Tell our readers what they should expect as a new Fitness Together client.

Shea: You should expect a great experience every time you enter the doors of one of our four conveniently located Fitness Together locations. You should expect to be greeted by a personal trainer who identifies you by name and with a smile, a fresh towel, and a chilled bottle of water. You should also expect an exciting, fun, scientifically-based training sessions that uses your time efficiently and effectively in a clean, motivating, and upbeat studio environment. Our expectation is to make the 45 minutes you invest at Fitness Together the BEST part of your day EVERY time!

EK: How affordable is Fitness Together?

Andrew: While personal training is certainly not your least expensive fitness option, at Fitness Together, we strive to deliver you the best possible value and fitness outcome for your investment. We also offer PACK Small Group Training and semi-private training (2-on-1) options at lower price points to help you manage your fitness dollar. Also, at Fitness Together, you will discover that there are no additional fees or hidden charges for anything. In fact, you can even come in and use our cardio equipment at your convenience at no additional charge.

EK: How can our readers learn more about the Fitness Together experience?

Shea: Simply contact one of the studios below or visit www.KnoxFT.com to learn more and request your free consultation!

EK: In closing, is there anything else you would like to say to our readers?

Andrew: I would like to express our appreciation to our many loyal clients we have had the privilege of working with for the past 10 years. Helping them to achieve their full potential, regardless of age or personal obstacles, has been a truly rewarding experience for our team. In 2018, we look forward to helping many others, perhaps someone like yourself that may have failed to succeed with your past fitness resolutions, to achieve a healthier, fuller, and longer life.

Fitness Together

Bearden
6513 Kingston Pike, Suite 112
865.212.2322

Farragut
11521 Kingston Pike
865.671.2022

Hardin Valley
10752 Hardin Valley Road
865.249.7630

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Heritage Family Dentistry

When Jonathan Bradshaw was growing up in Mississippi, little could he have imagined that so many of his childhood experiences would lead to the entrepreneurial lifestyle that he now pursues. His father’s hardware store was a second home to both Jonathan and his younger sister. They used to head directly to the store immediately after school to either complete their homework assignments or work alongside their father, which was often the case. Jonathan later discovered that working in the family’s second enterprise, a quick oil change business, further helped him to understand the need to work together as a team member and to provide the highest level of customer service possible in order to successfully differentiate their family owned company from the competition.

After completing his education in dentistry at Louisiana State University’s School of Dentistry in 2007, Jonathan completed his General Practice Residency at the University of Tennessee Medical Center in 2009 and continued at UT as an instructor in the school’s hospital residency program. Applying many of the same success principles he learned early on from his father, Jonathan launched his successful medical practice, Heritage Family Dentistry, first in Lenoir City and then in Farragut in 2017. The Heritage Family Dentistry team of medical professionals has earned a reputation for excellence by offering their patients the highest level of experienced and compassionate care combined with today’s state-of-the-art technology, honesty, and integrity.

Everything Knoxville is excited to present this recent interview with Dr. Jonathan Bradshaw, DDS.

EK: I’m sure many of our readers are interested in just what led you to pursue a career in family dentistry.

Jonathan: Growing up I was always interested in the medical field but wasn’t sure which area of medicine I wanted to pursue. After shadowing many different types of physicians, dentists, and surgeons, it became apparent that dentistry provided all of the things I was interested in for my career. As a dentist, I am able to build and maintain patient relationships, I utilize daily my clinical and surgical skills as I care for my patients, and there are many opportunities for me to serve those in need within the community and in the mission field. Family dentistry was the perfect fit.

EK: How have your personal experiences in your father’s family businesses helped prepare you to launch and operate your medical practice?

Jonathan: In dental school, we are not prepared and taught how to be business owners. We are superbly trained to be clinicians, but there are no classes on how to manage associates or provide the highest levels of customer service. Having grown up watching my father run his own small businesses, I saw firsthand the sacrifices, hard work, and dedication it took to own and operate a customer service-oriented business. I witnessed the day-to-day demands and satisfactions of managing employees, caring for clients, and meeting the needs of the public, all of which helped to equip me to build a patient-focused, family dental practice, where the highest levels of service and quality care are our first priorities.

EK: How has being a husband and father of four youngsters better prepared you to succeed in the field of family dentistry?

Jonathan: My family is a priority to me. It is a value instilled in me by my parents and one that my wife, Casey, and I aspire to every day. We have four children ranging from 4 to 10 years old. Understanding the family dynamic helps me to better relate to the various people that come into our practice. Each person in a family is an individual. Just as each relationship within a family requires getting to know that person and his or her needs, we are committed to listening to and understanding each and every patient. There is no successful cookie-cutter system for caring for people. At Heritage Family Dentistry, our goal is to build genuine relationships with each patient, addressing their individual needs and desires.

EK: Describe briefly the services you offer at Heritage Family Dentistry in Farragut.

Jonathan: We offer all aspects of general dentistry, ranging from dental implants and cosmetic dentistry to fillings, crowns, dentures, routine cleanings, and treatment for gum disease. We also provide sedation dentistry for patients who have anxiety regarding dental treatment. As a family practice, we see patients of all ages.

EK: Patients that are new to Heritage Family Dentistry frequently offer positive comments on your friendly and attentive team of dental care providers. Just how important is your team to the patient’s experience?

Jonathan: I couldn’t do what I do without my team. Each team member exemplifies the values that are important to making this practice successful. Every one of them truly cares about our patients and seeks to make them feel at home while providing the highest quality of personalized care.

EK: One area of dentistry that you specialize in is the partial or full replacement of teeth resulting from injury, dental abnormalities, disease, or decay. What options do you offer patients that are experiencing one or more of these challenges?

Jonathan: I offer a multitude of services to provide restorations, including partial dentures, crowns, and bridges. However, dental implants are one of the most effective ways to restore a patient’s smile and quality of life. Implants are the closest thing that man has developed that is capable of replacing our God-given natural teeth.

EK: Can these alternatives that you’ve outlined be used for aesthetic purposes as well?

Jonathan: Absolutely! Dental implants and the other restoration techniques we offer can be used to restore and enhance a patient’s smile.

EK: Tell us a little more about dental implants. Why are they regarded as superior to dentures?

Jonathan: Dental implantation is a process where teeth are securely fastened in the mouth by anchoring them to the jawbone. Implants are superior because they provide greater stability and comfort in chewing, speaking, and smiling and offer a higher level of confidence that you most likely will not experience with traditional, removable dentures.

EK: How can our readers best determine if they are a candidate for dental implants or the other options you offer?

Jonathan: Patients can determine if they are a candidate by scheduling a consultation at our office.  During this process, we will evaluate their overall health, perform an exam of their mouth, and evaluate the quality of their jaw bones with our state-of-the-art 3D CT x-ray.

EK: Heritage Family Dentistry also offers patients several other exciting opportunities to take full advantage of the full range of services you offer. Tell our readers about your Dentistry Membership Club for those of us who might not have dental insurance and the special financing options available for more patient involved dental procedures.

Jonathan: Heritage Family Dentistry offers a loyalty membership program where patients pay for their routine, preventative care via low monthly payments. As a member, they receive a 15% loyalty discount on all procedures. We also offer low-interest and interest-free payment options via Care Credit and Lending Club.

EK: How can our readers learn more about Heritage Family Dentistry?

Jonathan: Readers can always visit our website at www.hfdsmiles.com. We would also love for them to come by for a tour of our practice and meet our team.

EK: In closing, is there anything else you would like to add?

Jonathan: I am truly blessed to be able to care for many wonderful patients, and I look forward to many more years of building relationships within our community.

Heritage Family Dentistry
11121 Kingston Pike, Suite C
Farragut, TN 37934
865.816.9211
www.hfdsmiles.com

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Plantation Reclaimed

Incorporating the Beauty and Sustainability of Reclaimed Wood into Your Story

Dedicated to the preservation of our remaining old growth forests, Plantation Reclaimed reclaims the unique species of wood discovered in centuries-old tobacco barns, old abandoned barns, and warehouses that might otherwise deteriorate to an un-useful state. In this issue of Everything Knoxville, we are excited to feature Plantation Reclaimed founders and owners, and daughter and father team, Jenny and Jim Blalock. You’ll learn how this antique wood can be incorporated into both new and existing homes in a variety of applications, including flooring, siding, mantels, and beams, just to name a few. The sheer beauty and rich patina from these reclaimed pieces of history simply cannot be replicated.

Jenny has also successfully combined the entrepreneurial skills she developed early in her life while working alongside her father in his plumbing supply business with both her skills as a general contractor and her talents as an interior designer. She is the founder and owner of the highly recognized and award-winning new home construction company, Luxe Homes & Design, which has earned a reputation for designing and creating homes that not only meet the existing needs of each and every member of your family member, but anticipates their future needs as well.

EK: Describe how you successfully create an authentic sense of style using reclaimed antique wood in homes and offices that is difficult to achieve using modern building materials.

Jenny: Reclaimed antique wood is unrivaled in terms of its ageless beauty and charm and is unparalleled in its architectural quality and character. Using authentic reclaimed wood in your home or office adds great character that you cannot duplicate using newly sawn wood alternatives.

EK: You describe reclaimed wood as pieces of living history. Explain that for our readers.

Jenny: The barns of yesterday are pieces of a living history. They have a story to tell. Some will tell of hard times during drought or floods, disease, and war. They may also tell a happier story of hardworking families brought together and succeeding. By incorporating reclaimed wood into your home or office, you are restoring a part of history. As we like to say, “Reclaiming history one floor at a time.”

EK: You also describe salvaging antique lumber as environmentally responsible. Why?

Jenny: We are dedicated to the preservation of our old growth forests, protecting them as a legacy to future generations.  Our unique, antique wood comes from tobacco and abandoned barns and warehouses and other structures as much as 200 years old! Not only is it environmentally responsible to recycle antique lumber, but the character and unique patina of each piece of reclaimed wood, which occurs naturally over decades and centuries, just can’t be replicated.

EK: Why is the use of reclaimed wood important for home and business owners wishing to create that one-of-a-kind appearance?

Jenny: Using reclaimed wood in your home or office offers you that one-of-a-kind look that cannot be duplicated. Therefore, each floor, accent wall, or beam will never appear alike. That is the natural beauty inherent in every reclaimed antique board that you just won’t find using today’s manufactured products – it’s the real antique deal.

EK: How affordable is the use of reclaimed lumber?

Jenny: There is a great deal of labor involved in reclaiming antique lumber. From disassembling old barns and warehouses to the finished products we sell, there are a great many steps. Reclaimed wood must first be removed, transported, sorted, de-nailed, and kiln dried before being milled into the finished product. During the process, each piece of wood must be handled dozens of times before it’s finally installed in your home or office. We strive, however, to ensure that our pricing is as affordable and competitive as possible.

EK: Describe some of the creative uses for reclaimed wood at home or at the office.

Jenny: With the wide variety of hardwoods we mill that are available to be used for flooring and siding, we have the perfect opportunity to really get creative. By combining our talents with our clients’ desires, we create our one-of-a-kind masterpieces. We can customize any flooring or siding to have rounded edge beveling to provide more of a plank look. We can even custom mill any species of un-reclaimed wood. We take pride in being a custom mill shop dedicated to creating the finished look you want. We are also very proud of our custom designed barn doors, shutters, tables, and countertops, which offer you that extraordinary, one-of-a-kind look you’ve been searching for.

EK: Tell our readers about the different types and species of reclaimed lumber available for them to select from.

Jenny: Some of the most popular items you will discover on our website include our Highlands Hit, Skip Oak, and Tennessee Tavern hardwoods. We also sell of large quantities of our Original Face Barn Siding for accent walls and ceilings and hand hewn or rough sawn beams for ceilings or mantels. Also, our black walnut flooring is one of our most popular items in our old growth series of flooring. From oak to pine, Plantation Reclaimed can custom mill just about any type of wood. If there is something else that you are interested in, contact us and we will try to make it a reality.

EK: Where is your antique wood sourced from, and where is it milled into the different types of products Plantation Reclaimed offers?

Jenny: We are committed to buying locally and supporting small area businesses. Although we ship our products nationwide, our products are all sourced locally and are milled right here in Knoxville.

EK: How do you feel that reclaimed wood enhances your home or office’s value?

Jenny: When purchasing any of our products, whether it’s flooring, siding, beams, or doors, we believe it adds a truly unique and intrinsic value to your home, and you’ve added something of historic significance to your home that cannot be duplicated. No antique wooden floor, accent wall, or barn door will ever be alike. Reclaimed wood adds that one-of-a-kind appearance, character, and warmth to your home or office that is unavailable with any other building material.

EK: Describe your customer care experience.

Jenny: Plantation Reclaimed is dedicated to providing you with the very best customer care experience possible. We want each of our clients to love their finished products as much as we do. You can depend on us to provide you with quality products that add value to your home or office. We stand behind it. That’s our commitment from my family to yours.

EK: You have a spectacular gallery that can be found at www.plantationreclaimed.com, which can serve as inspiration for home or business owners open to the idea of using reclaimed antique lumber in a future building or remodeling project. For our readers who might wish to learn more about either Plantation Reclaimed or Luxe Homes & Design, what is the best way to reach you?

Jenny: Thank you for recommending our website as a resource for our clients. We are very proud of the reclaimed wood products produced by Plantation Reclaimed and enjoy sharing our clients’ photos in our online gallery. They really have served as an inspiration for new clients. For your readers wishing to contact me, the best way to reach me is either by email at jenny@plantationreclaimed.com or by phone at 865-243-4604. I’ve discovered that most people prefer to email.

EK: In closing, is there anything you would like to add?

Jenny: First, I would like to take this opportunity to thank our many customers for both their support and encouragement since first launching Plantation Reclaimed and Luxe Homes & Design. I would also like to thank my dad, who works so hard alongside me every day. I’ve had the honor of working with him for 20 years now. Many people have told me throughout the years that they could never work with their parents, but despite the inevitable ups and downs of self-employment, these challenges have actually strengthened our relationship. Whether building homes for people like you or milling antique reclaimed flooring for your home, my dad shares my passion for quality craftsmanship and personal integrity. We absolutely love what we do and feel blessed to be able to serve our customers each and every day. 

Plantation Reclaimed
865.243.4604
www.plantationreclaimed.com
jenny@plantationreclaimed.com

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Knoxville Plastic & Craniofacial Surgery

For You, For All

By Jason J. Hall, MD, FACS

Every once in a while, usually in the quiet of the early morning hours when I’m the only person in the house that is awake, I get a chance to reflect on what it is that I do every day. Those moments, sitting in the stillness (in front of the fireplace… sometimes with the AC on), it dawns on me the magnitude of what I have the privilege to do as a career.

Sure… you probably watch “Botched’ (as I do occasionally – it’s hysterical) and think that my job as a plastic surgeon is nothing more than a never-ending parade of Michael Jackson wannabes, Human Ken dolls, and Kardashian acolytes. If you were a fly on the wall, though, you’d see the truth. You’d see the mother of three who wants her body back because she doesn’t feel like herself anymore after having children. You’d see the 20-something who feels insecure about a nose that is crooked or much too large for her face. You’d see the 50-something who feels like he’s 70 and wants his face and neck rejuvenated. And you’d see the scared parents of a child that was born with a birth defect, needing her skull completely reconstructed. And that is all on a random Tuesday in September.

The question that I asked myself when I began a career in plastic surgery is, “What is the common thread between each of these patients?” Not the procedures, certainly. Plastic surgery is the last true “general” surgery discipline left. We operate from the head to the feet and on most body parts in between. What these patients have in common is that I am able to help improve the quality of each one of their lives. The mother of three will now go out with her husband and friends feeling more confident in the way she looks. The rhinoplasty patient will no longer feel insecure about her nose. And the child will not grow up feeling as though she is different from her peers. Seeing a patient through a physical transformation that improves their psychological well-being, as well as their overall level of confidence, is truly powerful. In many ways, this mirrors what happens when we give back to others. The emotional and psychological boost we feel is worth much more than what we give away, whether it is our time, our money, or our service.

Plastic surgery, at its core, is about improving the quality of life for each and every patient we come in contact with. Nowhere is this better exemplified than in the field of mission surgery.

In the developing world, being born with a cleft lip introduces a whole host of problems that don’t exist here in the US. The child and their family are socially ostracized. Also, children born with a cleft palate are at high risk to starve to death – without help feeding early on, many of these children are unable to get enough nutrition to grow.

Without intervention of a host of medical mission organizations, most of these children would never have the chance to live a full life, if they made it to adulthood at all.

From day one, my practice has been dedicated to helping fill the need for charity in our community and across the planet, both by example and by inspiring others to give back themselves. For our employees, we provide extra paid time off to participate in mission work of their choosing, as well as a small stipend to offset the cost of travel. For our patients, we created the “For You, For All” program. This program allows you to participate in global medical missions and help children who would otherwise go without the surgical treatment they need. Participation in the program is easy – by choosing to come to our practice, you automatically help without even knowing it. For every dollar you spend – on Botox, filler, skincare, lasers, and even surgery — a portion of that is donated to mission organizations that provide surgical treatment to children in developing countries.

Whether it is donating to your favorite local charity, volunteering your time at church, or traveling across the planet to help folks you’ve never met, please get involved. Let’s all strive to leave the world a little better than we found it. Together, we can truly make a difference.

Knoxville Plastic & Craniofacial Surgery
9239 Park West Boulevard, Suite 202
Knoxville, TN 37923
865.210.8929
www.jhallmd.com

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Northshore Urgent Care

Northshore Urgent Care

“Where the doctor is always in”

While most of us hope to avoid the hospital emergency room, life’s unexpected realities often necessitate emergency or urgent care visits. When the unexpected occurs, whether fever or flu symptoms, stroke, heart attack, allergic reactions, animal bites, severe burns, cuts/lacerations, or broken bones, you or your loved one will need immediate treatment.

Until now, patients typically sought medical care at their hospital’s emergency room. Today, however, as a result of the latest innovation in the healthcare industry, patients have an alternative that provides the same high level of care that they would receive in an emergency room but with shorter wait times and at a fraction of the cost.

Northshore Urgent Care, founded by Keri McFarlane, MD, is a family owned clinic offering urgent medical care without an appointment. Functioning much like a mini emergency room, Northshore Urgent Care can treat fevers, flu symptoms, allergic reactions, animal bites, broken bones, and an entire host of other urgent, non-emergency conditions.

In this issue of Everything Knoxville, we are pleased to bring you this interview with doctor, entrepreneur, and mother, Dr. Keri McFarlane.

EK: Dr. McFarlane, tell our readers a little bit about your training and experience.

Dr. McFarlane: Since I was eight years old, I have known that all I wanted to be was a doctor. I went to medical school at East Carolina University and from there completed my residency in Family Practice at Bayfront Medical Center in St. Petersburg, Florida. I was in private practice for a couple of years and then had the opportunity to do a trauma fellowship at Bayfront. I have been doing emergency medicine since 2004 in a multitude of ERs.

EK: How did your experience as an emergency room physician lead to the launching of Northshore Urgent Care?

Dr. McFarlane: It has always been a dream of mine to own my own clinic, and my experience in the ER, where I was exposed to a wider variety of medical emergencies than one might expect to experience in a typical private practice, has contributed greatly to my ability to treat my patients. I envisioned a treatment center where you could receive great care that was both fast and convenient – a place where you were treated as an individual and where you could get in and out without the long wait times often experienced at hospital ERs.

Throughout the years, as medicine has changed, I have felt that we have lost that personal touch that we called the art of medicine. Today a growing number of physicians have left private practice to join large healthcare corporations. While that has freed them up from the enormous administrative burdens associated with private practice, it has come at a cost. Physicians are told how many patients they must see in a day and how long they can spend with each individual. Because my team and I are committed to the goal of providing patient-centered and compassionate care at a level that you might have thought no longer existed, I created Northshore Urgent Care.

EK: How has being a mom helped you provide a higher level of compassionate care for your patients?

Dr. McFarlane: Being a mom has taught me to really listen – listen to every patient, and don’t always go by disease process or the book. Sometimes it is not as easy as black and white. My kids may look like each other, but they are very different. Each patient, while they may have the same symptoms, is very different, and your care has to be individualized. So I listen to all of their concerns and answer all of their questions. I take everything into consideration to provide the best quality of care. And, most importantly, being a mom has taught me a lot more about patience.

My kids have also played another important role in my practice, as they helped me design the children’s waiting room. I am sure that you will be able to discern their influence when you visit our clinic. They contributed some great ideas.

EK: How would you differentiate between a typical emergency room and your urgent care clinic?

Dr. McFarlane: We are able to provide much of the same care that you get in the emergency room but without the wait. We have x-ray on-site and can splint you and refer you if needed. We have the capability of giving IV fluids and IV antibiotics. We have on-site lab testing and can provide most labs/tests in as little as 10 minutes.

EK: At Northshore Urgent Care, all patients are seen by a board certified MD. How is that different from other urgent care clinics?

Dr. McFarlane: Some other clinics may have a MD on-site or available, but most times you are still seen by a FNP or PA. At Northshore Urgent Care, you will always be seen by a MD.

EK: You have been successful in significantly reducing patient wait times, but you have also helped your uninsured patients reduce their out-of-pocket expenses. Explain.

Dr. McFarlane: Because medical care has become so expensive throughout the years, our prices are significantly lower in general. For our uninsured patients, we offer a sliding care for visits, x-rays, and procedures. We are also able to provide most antibiotics and non-controlled medications at a fraction of the cost of most pharmacies.

EK: You refer to Northshore Urgent Care as a mini emergency room. What else would you like our readers to know?

Dr. McFarlane: We are your mini ER in your backyard. We also are able to be your local neighborhood doctor and would love to have the opportunity to do so.

EK: In closing, is there anything else you would like to add?

Dr. McFarlane: Most patients come in needing urgent care but end up switching to us for primary care because they have such a great experience at our clinic. If you need urgent care or are in search of a primary care physician, we accept most insurances and would love for you to stop by, see our new clinic, and meet our extraordinary medical team that I am so very proud of.

Northshore Urgent Care
2046 Town Center Boulevard
Knoxville, TN 37922
865.410.8700
www.northshore-urgentcare.com

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The Face Place™ & Gott Family Medical Clinic

Many success stories begin with the steadfast encouragement of a mentor that oftentimes sees something in us that we are unable to see and believes in us more than we believe in ourselves. Such was the case with James Gott – entrepreneur and, most importantly, devoted father. Early on James identified his daughter, Pamela’s, passion for medicine and encouraged her to pursue a medical career. Pamela soon discovered that she could achieve anything in her life by combining a strong work ethic, a dedication to her dreams, and, most importantly, a desire to serve others.

Sadly, James passed away far too early in life but nonetheless fulfilled his most important role in life as both a dad and personal mentor to his daughter. Fortunately, James lived to see Pamela become an Advanced Practice Registered Nurse (APRN) with a Master’s degree in nursing, in addition to becoming a Board-Certified Family Nurse Practitioner. It was in her father’s memory that she launched both Gott Family Medical Clinic and The Face Place™ in 2014. Gott Family Medical Clinic is dedicated to helping every member of your family achieve their optimal health potential, while The Face Place™ offers both non-surgical facial rejuvenation and fat elimination solutions.

In this issue of Everything Knoxville, we are delighted to bring you this interview with Pamela Gott Gavin, MSN, APRN, FNP-BC, and founder of Gott Family Medical Clinic and The Face Place™.

EK: Pamela, describe for our readers just how important it was for you to have a mentor – in this instance, your father – at such an early point in your life.

Pamela: My father was an entrepreneur and an inspirational business leader. His encouragement was paramount in launching two innovative medical practices: The Face Place™ and Gott Family Medical Clinic. I truly owe my strong work ethic and passion for excellence to his emphasis on quality and integrity.

EK: Tell us a little bit about your formal medical education and training.

Pamela: My formal education includes a Bachelor’s degree in Nursing, a Master’s degree in Nursing – Advanced Practice Nursing with a concentration in Family Practice, and Board Certification as a Family Nurse Practitioner. I also have a Bachelor’s of Science degree in Business Administration and an Associate Degree in Dental Hygiene. Additional training and internships include facial aesthetics injector’s training, skincare training, and internships at St. Luke’s and Roosevelt Hospitals. Most recently I participated in extensive training to study the latest and most advanced CoolSculpting® techniques. I’ve discovered that my diverse education, training, and experience, as well as a compassionate and caring approach to medicine, help me to offer all of my patients the high level of care that they deserve.

EK: The Face Place™ is unique in that it offers clients wishing to maintain a more youthful and vibrant appearance a full menu of non-surgical options. Tell our readers about some of the services you provide and why it is so important that they be performed by a skilled medical professional such as yourself.

Pamela: We offer a full array of non-surgical procedures that include dermal fillers, micro-needing, cryogenic therapy, dermaplaning, botulinum toxins, medical grade chemical peels, medical grade skin-care products, microdermabrasion, and customized facial volume replacement. To look younger, you should look like a younger version of yourself and NOT someone else. I have an artistic injecting approach to facial rejuvenation and consult with each patient in-depth to provide a highly personalize non-surgical facial rejuvenation solution.

We also help clients to correct the sometimes poor results that a growing number of them are experiencing from dermal filler injections performed by unskilled or unqualified individuals. This is most often the case when clients are tempted by the “special prices” offered by some injectors. Because this is a medical procedure, The Face Place™ only uses FDA-approved products, and all procedures are performed by a board-certified, trained, and experienced medical professional.

EK: You recently introduced an innovative and permanent, non-surgical fat reduction procedure called CoolSculpting®. Describe the procedure, and tell us why it is superior to other procedures marketed today.

Pamela: CoolSculpting® is a fat-freezing procedure that is the ONLY FDA-cleared, non-surgical fat-reduction treatment that uses controlled cooling to eliminate stubborn fat that resists all efforts through diet and exercise. The results are proven, noticeable, and lasting, so you’ll look great from every angle. At The Face Place™, our clients are treated to an elegant lunch in a comfortable environment as part of our full-day service.

EK: How does CoolSculpting® differ from other fat loss procedures offered today?

Pamela: Unlike other procedures that temporarily shrink fat cells, CoolSculpting® actually eliminates fat cells. And thanks to the latest CoolSculpting® innovations, we can now treat larger targeted areas in less time than before. We have the latest technology with CoolSculpting®, which offers more comfort and less treatment time. We are able to treat the chin, abdominals, sides, back, inner and outer thighs, arms, and posterior upper thigh areas, thus eliminating up to 25% of the fat cells permanently in each treated area.

EK: Let’s discuss the Gott Family Medical Clinic for a moment. What type of services do you provide?

Pamela: The Gott Family Medical Clinic offers a wide range of primary care services, including comprehensive preventative care, diagnosis and treatment of illnesses, physical exams, ordering and interpretation of laboratory tests, referrals to specialists, and more.

EK: Talk about how you use products such as BOTOX® to treat migraine sufferers.

Pamela: Best known for smoothing and reducing fine lines and wrinkles on the face, BOTOX® was approved by the FDA in 2010 to treat chronic migraine headaches in adults. BOTOX® has been shown to dramatically improve the quality of life for many chronic migraine sufferers.

EK: You offer a variety of opportunities for individuals to learn about both The Face Place™ and Gott Family Medical Clinic. Do you have any upcoming events that our readers can take advantage of?

Pamela: Periodically we hold a variety of events designed to feature the many products and services we offer. We will have a CoolSculpting® Lunch & Learn on Tuesday, August 22. Space is limited, and RSVP is required by August 15. Another CoolSculpting® event is scheduled for Tuesday, September 5. RSVP is required by August 29. Please call 865-789-3162 to register for these events.

EK: In closing, is there anything you would like to add?

Pamela: I started The Face Place™ and Gott Family Medical Center because of my passion for serving people. My goal is to continue my journey by offering you the highest quality of health care available by providing you with the opportunity to enjoy the quality of life each of you deserve and by contributing to the well-being of our community. I would like to personally invite you to discover the many ways that The Face Place™ and Gott Family Medical Clinic can serve you and your family.

The Face Place™
865.789.3162
www.faceplaceknoxville.com

Gott Family Medical Clinic
865.312.9586

10404 Jackson Oaks Way
Knoxville, TN 37922

Supervising Physician – Dr. Vaughan Hall, FAAFP

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Introducing the Riverhouse Group of Keller Williams Realty

In the media today, existing and would-be homeowners are learning about a much improved real estate marketplace. Home values have increased in many areas, homes are often selling faster, and there are actually shortages of homes in many communities. With all of these existing variables in today’s real estate market, you may be asking yourself if this is the right time to jump into the market. How do I select a Realtor? How much home can I afford? What is the value of my home? These are just a few of the dozens of questions that you’ll need to address when buying or selling a home, but perhaps the most important decision you will make initially is selecting a Realtor.

Successful real estate transactions rely on much more than luck. An experienced Realtor can help you navigate the many challenges that can await the inexperienced buyer and seller working alone and can help transform an otherwise challenging real estate experience into one that is a positive experience for their clients.

In this issue of Everything Knoxville, we are pleased to introduce you to the premier real estate sales team of David Box and Kara Blackstock of the Riverhouse Group of Keller Williams Realty in West Knoxville. A team dedicated to providing exceptional, personalized service for all of your residential real estate needs, we trust you will enjoy this interview with David and Kara.

EK: To start, bring our readers up to date on the current Knoxville area residential real estate market.

David: At the beginning of this year, home listing site, Zillow, listed Knoxville as the #7 hottest market for 2017. They couldn’t have been more right. The Knoxville market is booming. Our community has so much to offer. From an abundance of outdoor activities, natural beauty, low unemployment rates, high income growth, no state income tax, and affordable housing – Knoxville is a great place to live.

Kara: 2017 has certainly been a seller’s market, and buyers need to act fast. Home sales continue to rise, while we are also seeing an increase in the average sales price. The average days on market (ADOM) has decreased in 2017. Our firm is outpacing the market in days on market by selling homes 35% faster than the local real estate market average. The ADOM for our local real estate market is 92, and at Keller Williams, it is 60. It is not uncommon for sellers to receive multiple offers and even full price offers in today’s market.

EK: Tell us a little bit about each of you.

Kara: I was born and raised in Knoxville, and I am a mother of two daughters. I graduated from the University of Tennessee with a degree in education. I became a teacher, because I have a passion for helping people. I believe that’s why the transition to real estate was easy for me. I love helping clients through every stage of selling or buying a home. Developing relationships with my clients is of utmost importance to me. I want my clients to trust me and know I have their best interest at heart. The best compliment is when past clients refer their friends and family to me.

David: I am a native of Charleston, SC, and was first drawn to Knoxville about 20 years ago. I spent the majority of my professional career in leadership and sales training positions. This provides tremendous value in real estate when helping clients in the emotional process of buying and selling a home.

EK: Unlike other Realtors, you have chosen a team type approach. How does that benefit your clients?

David: Kara and I knew we would be stronger together and that our clients would benefit from our partnership. Internally, it allows us to share ideas and constantly learn from one another. For our clients, they get a number of benefits, including the opportunity to seek opinions from both of us, increased availability and contact, and varying negotiation tactics.

EK: What would you say is the single greatest challenge confronting buyers and sellers today?

Kara: I believe one of the greatest challenges for sellers this year is the lack of homes available to choose from when they sell their homes. Many sellers are hesitant to put their home on the market without knowing where they are moving next and are worried they won’t be able to find a home in a short amount of time. With buyers being more aggressive with their offers and sales prices increasing, we are also seeing issues with appraised values. It has not been uncommon to see homes not appraising for the contract price, which in turn often leaves the buyer scrambling to come up with more money for the purchase or risk losing the home.

EK: Describe for our readers your innovative approach to marketing.

David: We take a non-traditional approach and believe in going where the customers are. An astonishing 93% of all real estate searches begin online. We want to provide the best experience for these shoppers. Today’s clients are digital savvy and are seeking the most information possible when home shopping. Our marketing techniques empower consumers to fully immerse themselves into our client’s home listing.

EK: Tell us a little more about that.

Kara: We offer HD video tours that utilize a handheld gimbal device that gives a first-person walkthrough of every room in the home. This allows for a 24-hour virtual open house of the seller’s home. We provide an aerial drone flyover and yard view so a buyer can also see the surrounding areas. We use the latest 4K camera technology that creates 3D dollhouse views, 2D floor plans, and allows for appliances and other highlighted areas to have linkable content for buyers to learn more about the quality of the home. We package it all together onto a dedicated single page website specific to their home. An example of how we market a home can be found at www.12627earlyroad.com. We take all this information and then market it on 350 search engines and 76,000 separate websites.

David: We also want to ensure that our client’s home is staged and presented in the best manner possible. We offer complimentary staging and design services to all our clients.

EK: Talk about the importance of communication with your clients and your approach.

Kara: We believe good communication is key. Buying a home is usually the largest purchase and investment that a person will ever make. We understand that buying and selling a home can be an emotional and stressful process. David and I believe that communication is the center of a successful real estate transaction. We never want our clients to feel left out of the loop or confused because they were not receiving feedback and status updates.

EK: There are a great many Realtors for a client to select from. How would you differentiate yourselves?

Kara: We pride ourselves on a number of pillars: Communication, technology, and professionalism. We want our clients to know that we are available when they need us, but, more importantly, we always want to have a personal touch in our communication that shows transparency, honesty, and integrity. Our dedication to best-in-class technology and use of digital media ensures we market our client’s home to today’s consumer. The Riverhouse Group’s professionalism and experience will help all the way from the sales negotiation to a smooth closing.

EK: In closing, tell us something we don’t know about Riverhouse Group.

Kara: We are in the process of developing a TV show called Stage Right. Stage Right is a self-contained format where we help homeowners who have had difficulty selling their homes due to staging or appearance issues. Working with a very small budget, their current furniture, and some tough love, we transform their home and lawn into something a buyer can’t resist.

EK: How can our readers learn more about you? What is the best way for them to contact you?

David: Visit www.RiverhouseKnoxville.com to learn more or contact us below.

Riverhouse Group of Keller Williams Realty
5616 Kingston Pike, Suite 201
Knoxville, TN 37919

David Box | Kara Blackstock
LIC # 340030 | 320832
865.694.5904 | 865.851.4210
www.RiverhouseKnoxville.com

Each office is independently owned and operated.

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