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Synergy Auto Wash

It’s been six years since local entrepreneur, Brian Davis, first launched Synergy Auto Wash just east of Farragut at 10500 Kingston Pike in Knoxville. An instant success, Synergy Auto Wash has now grown to three locations thanks largely to Synergy’s loyal customer base that is attracted to a level of customer service that is difficult to find elsewhere. With locations in Knoxville and Morristown, and now with its newly opened flagship store in Halls, Synergy Auto Wash has become East Tennessee’s premier, full-service express hand auto wash.

But what you may not know is that Synergy Auto Wash originally began as a dare. Brian, who might best be described as a “car guy,” was voicing his displeasure to good friends about a local car wash he had just visited. “Half the dirt was still on my car, and the dirt trapped on the soft cloth wash equipment used at the car wash from vehicles washed earlier was beginning to scratch my car’s exterior finish,” complained Brian. In a “put up or shut up moment,” Brian accepted their challenge and launched his first car wash in 2012.

Whether you’re a business owner or an entrepreneur, we think that you are going to enjoy this interview with Brian.

EK: We understand your response to the challenge from your friends, but you chose to launch Synergy Auto Wash during the most recent recession when most entrepreneurs elected to hibernate. Describe your thoughts at the time.

Brian: Yes, the economy was a mess at the time, but one thing I learned through the downturn in the economy was to diversify. With so many vehicles on the road, whose value owners wanted to protect, I felt that a hand wash alternative to conventional auto washes would be a success.

EK: While most newly launched businesses favor high levels of automation with as little customer interaction as possible, you chose to provide a level of customer service that most would agree is uncommon today. Explain.

Brian: I think most new business owners are trying to achieve the “less labor as possible” model, because labor is the largest controllable expense of most businesses. Most of our competition employ very few employees and a lot of automated equipment that only washes the exterior of your vehicle, requiring the customer to clean the inside, which is typically the most time consuming part of cleaning your car. We chose to offer a car wash alternative that makes it much easier for our customers by providing a full-service, hand wash, upscale facility performed in a safe and efficient manner by trained, hand-mitted associates. While our labor costs are higher, our volume and efficiencies allow us to offer very competitive prices that are often less than the competition.

EK: Were you surprised by your customers’ responses to Synergy Auto Wash?

Brian: I wasn’t surprised by the amount of business volume we experienced almost from the start, because I felt that when given the option of hand washing over automated washing, customers who were genuinely interested in protecting their vehicle’s finish would naturally be attracted to Synergy. I was pleasantly surprised by the kindness and encouragement expressed by so many of our customers who continue to praise our concept. Becoming friends with so many of our customers has truly become one of the most rewarding aspects of this business.

EK: While Synergy Auto Wash selectively uses automation at its three locations, why do you believe that it is important that no automated equipment touch your car?

Brian: Since we have no equipment that comes in contact with your vehicle, we don’t have to worry about the type of damage that can occur at fully automated car washes. Secondly, I can’t imagine anyone feeling comfortable watching automated mitters, side brushes, and spinning wraps, which are found in most conventional car washes today, contact their vehicles after the very same cloth just washed that filthy car in front of theirs or, even worse, that cloth that went into the bed of that pickup truck just before running up the hood and roof of your vehicle. Vehicles washed in this manner often show swirl marks in their painted finishes as a result of dirt and abrasives trapped on this equipment coming into contact with the exterior surfaces of their automobile. Hand washing is really the only safe and thorough way to clean a vehicle

EK: What other services do you offer at Synergy Auto Wash?

Brian: To make things easy for our customers, we’ve created a menu of services that you can pick out at any one of our three locations, or you can view them online at We offer four basic washes that range from $8-$26 (tax inclusive). If you require additional services or if you’re in the mood to pamper yourself a little, we also offer an A La Carte menu that consists of a variety of services, including a buff wax, carpet shampoo, leather cleaning and conditioning of the seats, dash/door panels/console protectant, and other services to help keep your vehicle looking showroom new and protected.

EK: What else would you like our readers to know about Synergy Auto Wash?

Brian: 1. We offer a full-service, all hand wash facility concept at all three of our locations that nobody else in East Tennessee offers, nor can compete with, and we offer it at a price unavailable elsewhere.
2. With the help of our district manager, Keith Hall, my mom. and our entire Synergy Auto Wash Customer Care Team, we take great pride in providing a level of exceptional customer service that we guarantee to be the best in the area.
3. We are committed to delivering the highest quality hand wash available. If you aren’t satisfied, we will wash your vehicle again until you are fully satisfied.

EK: You said that once someone tried Synergy Auto Wash, you had a customer for life. Why?

Brian: It is amazing to hear all the positive comments we receive every day. We have people that drive from all across East Tennessee to take advantage of the superior customer service we offer. When we see a customer for the first time, it is usually only a matter of days or weeks before we see them again.

EK: Has the success of Synergy Auto Wash exceeded your expectations?

Brian: There is a risk inherent in launching any new concept, but the dramatic decrease in customer service that consumers have begun to experience during the last decade or so has actually worked to our advantage. People are tired of today’s one-size-fits-all customer service model. Who isn’t shocked today when a human being answers their phone call? I was convinced from the very beginning that customers would respond favorably to our high level of customer service. I have not been disappointed.

EK: In closing, is there anything else you would like to add?

Brian: If someone asked me, “Why should I try Synergy Auto Wash?” I would say this: We are a family-run, small business that excels in customer service and quality. We hand wash every vehicle in the safest and most efficient environment, and all at a price that is competitive with our competition. We invite you to experience the Synergy Auto Wash difference for yourself. I would also like to thank all of our loyal customers for helping to make Synergy Auto Wash the success that it is and for providing an employment opportunity for all of our team members.

Synergy Auto Wash

10500 Kingston Pike in Knoxville

6852 Maynardville Pike in Halls

1333 W. Andrew Johnson Hwy in Morristown

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