Categorized | Business

Acts of Kindness

By Tom Irmen

Recently, while fueling up at Costco, I witnessed the Costco fuel attendant coming to the assistance of an elderly couple having difficulty navigating the self-serve features of the fuel pump. Their experience was made even more difficult because their automobile’s fuel cap was on the opposite side of the fuel pump. This attendant went well above and beyond by not only helping them relocate their vehicle, but also by offering his arm as support for the husband, who was having difficulty walking. And this same attendant remained with them until their transaction was completed.

Today we seem to witness fewer displays of kindness, likely the result of our increasingly societal polarization. But hopefully this single random act of kindness witnessed by multiple Costco customers will encourage others, regardless of what might separate us, to extend a helping hand to a person in need. In our society, these displays of kindness are not demonstrated as often as they should or could be.

Regardless of the size company you own, whether you employ hundreds, dozens, or just yourself, I would encourage you to add one more resolution to your list of resolutions for 2018, and that would be to commit to performing random acts of kindness within your community. Perhaps you can come to the assistance of an elderly individual having difficulty loading their car outside of a store. Maybe you can help an unemployed veteran find a job. Or perhaps you could donate food store gift cards to your church, who in turn can gift them to a needy families within your community. Commit yourself to performing these random acts of kindness – not for the purpose of self-edification, but because what we do when no one is looking defines who we are as a person.


As small business owners, we often come into contact with numerous people throughout our day. Why not use this opportunity to display random acts of kindness and perhaps inspire your associates to do the same – not just during the holiday season, but every day of the year? Consider adding just one more item to the growing list of products and services your small business already offers, and add random acts of kindness. Their impact might amaze you.

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