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Northshore Urgent Care

Northshore Urgent Care

“Where the doctor is always in”

While most of us hope to avoid the hospital emergency room, life’s unexpected realities often necessitate emergency or urgent care visits. When the unexpected occurs, whether fever or flu symptoms, stroke, heart attack, allergic reactions, animal bites, severe burns, cuts/lacerations, or broken bones, you or your loved one will need immediate treatment.

Until now, patients typically sought medical care at their hospital’s emergency room. Today, however, as a result of the latest innovation in the healthcare industry, patients have an alternative that provides the same high level of care that they would receive in an emergency room but with shorter wait times and at a fraction of the cost.

Northshore Urgent Care, founded by Keri McFarlane, MD, is a family owned clinic offering urgent medical care without an appointment. Functioning much like a mini emergency room, Northshore Urgent Care can treat fevers, flu symptoms, allergic reactions, animal bites, broken bones, and an entire host of other urgent, non-emergency conditions.

In this issue of Everything Knoxville, we are pleased to bring you this interview with doctor, entrepreneur, and mother, Dr. Keri McFarlane.

EK: Dr. McFarlane, tell our readers a little bit about your training and experience.

Dr. McFarlane: Since I was eight years old, I have known that all I wanted to be was a doctor. I went to medical school at East Carolina University and from there completed my residency in Family Practice at Bayfront Medical Center in St. Petersburg, Florida. I was in private practice for a couple of years and then had the opportunity to do a trauma fellowship at Bayfront. I have been doing emergency medicine since 2004 in a multitude of ERs.

EK: How did your experience as an emergency room physician lead to the launching of Northshore Urgent Care?

Dr. McFarlane: It has always been a dream of mine to own my own clinic, and my experience in the ER, where I was exposed to a wider variety of medical emergencies than one might expect to experience in a typical private practice, has contributed greatly to my ability to treat my patients. I envisioned a treatment center where you could receive great care that was both fast and convenient – a place where you were treated as an individual and where you could get in and out without the long wait times often experienced at hospital ERs.

Throughout the years, as medicine has changed, I have felt that we have lost that personal touch that we called the art of medicine. Today a growing number of physicians have left private practice to join large healthcare corporations. While that has freed them up from the enormous administrative burdens associated with private practice, it has come at a cost. Physicians are told how many patients they must see in a day and how long they can spend with each individual. Because my team and I are committed to the goal of providing patient-centered and compassionate care at a level that you might have thought no longer existed, I created Northshore Urgent Care.

EK: How has being a mom helped you provide a higher level of compassionate care for your patients?

Dr. McFarlane: Being a mom has taught me to really listen – listen to every patient, and don’t always go by disease process or the book. Sometimes it is not as easy as black and white. My kids may look like each other, but they are very different. Each patient, while they may have the same symptoms, is very different, and your care has to be individualized. So I listen to all of their concerns and answer all of their questions. I take everything into consideration to provide the best quality of care. And, most importantly, being a mom has taught me a lot more about patience.

My kids have also played another important role in my practice, as they helped me design the children’s waiting room. I am sure that you will be able to discern their influence when you visit our clinic. They contributed some great ideas.

EK: How would you differentiate between a typical emergency room and your urgent care clinic?

Dr. McFarlane: We are able to provide much of the same care that you get in the emergency room but without the wait. We have x-ray on-site and can splint you and refer you if needed. We have the capability of giving IV fluids and IV antibiotics. We have on-site lab testing and can provide most labs/tests in as little as 10 minutes.

EK: At Northshore Urgent Care, all patients are seen by a board certified MD. How is that different from other urgent care clinics?

Dr. McFarlane: Some other clinics may have a MD on-site or available, but most times you are still seen by a FNP or PA. At Northshore Urgent Care, you will always be seen by a MD.

EK: You have been successful in significantly reducing patient wait times, but you have also helped your uninsured patients reduce their out-of-pocket expenses. Explain.

Dr. McFarlane: Because medical care has become so expensive throughout the years, our prices are significantly lower in general. For our uninsured patients, we offer a sliding care for visits, x-rays, and procedures. We are also able to provide most antibiotics and non-controlled medications at a fraction of the cost of most pharmacies.

EK: You refer to Northshore Urgent Care as a mini emergency room. What else would you like our readers to know?

Dr. McFarlane: We are your mini ER in your backyard. We also are able to be your local neighborhood doctor and would love to have the opportunity to do so.

EK: In closing, is there anything else you would like to add?

Dr. McFarlane: Most patients come in needing urgent care but end up switching to us for primary care because they have such a great experience at our clinic. If you need urgent care or are in search of a primary care physician, we accept most insurances and would love for you to stop by, see our new clinic, and meet our extraordinary medical team that I am so very proud of.

Northshore Urgent Care
2046 Town Center Boulevard
Knoxville, TN 37922
865.410.8700
www.northshore-urgentcare.com

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