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Introducing the Riverhouse Group of Keller Williams Realty

In the media today, existing and would-be homeowners are learning about a much improved real estate marketplace. Home values have increased in many areas, homes are often selling faster, and there are actually shortages of homes in many communities. With all of these existing variables in today’s real estate market, you may be asking yourself if this is the right time to jump into the market. How do I select a Realtor? How much home can I afford? What is the value of my home? These are just a few of the dozens of questions that you’ll need to address when buying or selling a home, but perhaps the most important decision you will make initially is selecting a Realtor.

Successful real estate transactions rely on much more than luck. An experienced Realtor can help you navigate the many challenges that can await the inexperienced buyer and seller working alone and can help transform an otherwise challenging real estate experience into one that is a positive experience for their clients.

In this issue of Everything Knoxville, we are pleased to introduce you to the premier real estate sales team of David Box and Kara Blackstock of the Riverhouse Group of Keller Williams Realty in West Knoxville. A team dedicated to providing exceptional, personalized service for all of your residential real estate needs, we trust you will enjoy this interview with David and Kara.

EK: To start, bring our readers up to date on the current Knoxville area residential real estate market.

David: At the beginning of this year, home listing site, Zillow, listed Knoxville as the #7 hottest market for 2017. They couldn’t have been more right. The Knoxville market is booming. Our community has so much to offer. From an abundance of outdoor activities, natural beauty, low unemployment rates, high income growth, no state income tax, and affordable housing – Knoxville is a great place to live.

Kara: 2017 has certainly been a seller’s market, and buyers need to act fast. Home sales continue to rise, while we are also seeing an increase in the average sales price. The average days on market (ADOM) has decreased in 2017. Our firm is outpacing the market in days on market by selling homes 35% faster than the local real estate market average. The ADOM for our local real estate market is 92, and at Keller Williams, it is 60. It is not uncommon for sellers to receive multiple offers and even full price offers in today’s market.

EK: Tell us a little bit about each of you.

Kara: I was born and raised in Knoxville, and I am a mother of two daughters. I graduated from the University of Tennessee with a degree in education. I became a teacher, because I have a passion for helping people. I believe that’s why the transition to real estate was easy for me. I love helping clients through every stage of selling or buying a home. Developing relationships with my clients is of utmost importance to me. I want my clients to trust me and know I have their best interest at heart. The best compliment is when past clients refer their friends and family to me.

David: I am a native of Charleston, SC, and was first drawn to Knoxville about 20 years ago. I spent the majority of my professional career in leadership and sales training positions. This provides tremendous value in real estate when helping clients in the emotional process of buying and selling a home.

EK: Unlike other Realtors, you have chosen a team type approach. How does that benefit your clients?

David: Kara and I knew we would be stronger together and that our clients would benefit from our partnership. Internally, it allows us to share ideas and constantly learn from one another. For our clients, they get a number of benefits, including the opportunity to seek opinions from both of us, increased availability and contact, and varying negotiation tactics.

EK: What would you say is the single greatest challenge confronting buyers and sellers today?

Kara: I believe one of the greatest challenges for sellers this year is the lack of homes available to choose from when they sell their homes. Many sellers are hesitant to put their home on the market without knowing where they are moving next and are worried they won’t be able to find a home in a short amount of time. With buyers being more aggressive with their offers and sales prices increasing, we are also seeing issues with appraised values. It has not been uncommon to see homes not appraising for the contract price, which in turn often leaves the buyer scrambling to come up with more money for the purchase or risk losing the home.

EK: Describe for our readers your innovative approach to marketing.

David: We take a non-traditional approach and believe in going where the customers are. An astonishing 93% of all real estate searches begin online. We want to provide the best experience for these shoppers. Today’s clients are digital savvy and are seeking the most information possible when home shopping. Our marketing techniques empower consumers to fully immerse themselves into our client’s home listing.

EK: Tell us a little more about that.

Kara: We offer HD video tours that utilize a handheld gimbal device that gives a first-person walkthrough of every room in the home. This allows for a 24-hour virtual open house of the seller’s home. We provide an aerial drone flyover and yard view so a buyer can also see the surrounding areas. We use the latest 4K camera technology that creates 3D dollhouse views, 2D floor plans, and allows for appliances and other highlighted areas to have linkable content for buyers to learn more about the quality of the home. We package it all together onto a dedicated single page website specific to their home. An example of how we market a home can be found at www.12627earlyroad.com. We take all this information and then market it on 350 search engines and 76,000 separate websites.

David: We also want to ensure that our client’s home is staged and presented in the best manner possible. We offer complimentary staging and design services to all our clients.

EK: Talk about the importance of communication with your clients and your approach.

Kara: We believe good communication is key. Buying a home is usually the largest purchase and investment that a person will ever make. We understand that buying and selling a home can be an emotional and stressful process. David and I believe that communication is the center of a successful real estate transaction. We never want our clients to feel left out of the loop or confused because they were not receiving feedback and status updates.

EK: There are a great many Realtors for a client to select from. How would you differentiate yourselves?

Kara: We pride ourselves on a number of pillars: Communication, technology, and professionalism. We want our clients to know that we are available when they need us, but, more importantly, we always want to have a personal touch in our communication that shows transparency, honesty, and integrity. Our dedication to best-in-class technology and use of digital media ensures we market our client’s home to today’s consumer. The Riverhouse Group’s professionalism and experience will help all the way from the sales negotiation to a smooth closing.

EK: In closing, tell us something we don’t know about Riverhouse Group.

Kara: We are in the process of developing a TV show called Stage Right. Stage Right is a self-contained format where we help homeowners who have had difficulty selling their homes due to staging or appearance issues. Working with a very small budget, their current furniture, and some tough love, we transform their home and lawn into something a buyer can’t resist.

EK: How can our readers learn more about you? What is the best way for them to contact you?

David: Visit www.RiverhouseKnoxville.com to learn more or contact us below.

Riverhouse Group of Keller Williams Realty
5616 Kingston Pike, Suite 201
Knoxville, TN 37919

David Box | Kara Blackstock
LIC # 340030 | 320832
865.694.5904 | 865.851.4210
www.RiverhouseKnoxville.com

Each office is independently owned and operated.

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