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Entrepreneur

New Year’s Resolutions for Your Small Business

By Tom Irmen

All of us are accustomed to making, and oftentimes breaking, New Year’s resolutions. Perhaps it’s the holiday eating frenzy that is responsible for the fact that 60% or more of all resolutions are health and lifestyle oriented.

Well, here’s a new resolution twist for 2014 that you may not have previously considered. If you’re a small business owner, how about a resolution to create a second set of resolutions just for your business? Sound far-fetched? Not if you’re serious about success.

I’m not clairvoyant. I didn’t see this last recession coming or anticipate it’s depth, breadth, or longevity even after the so-called experts confirmed its existence. I don’t know what the future holds, and neither do the experts. One thing I am certain of is that in the absence of a plan, you’re likely to experience lackluster results that often result when you place your business on autopilot.

I think most of us could agree that general economic conditions have improved. I think most of us would also agree that we expect these conditions to continue to improve, even if only gradually. I think we could further agree that there are steps we could take that could improve our businesses and enhance the value propositions for our existing and potential new customers.

New Year’s resolutions for our small businesses make perfect sense for entrepreneurs who want to successfully navigate 2014’s twists and turns, increase sales, and put even more daylight between them and their competition. For the health of your small business in 2014 and beyond, it makes perfect sense to create New Year’s resolutions that are designed to help you prosper. Also, consider this. Not making resolutions to prosper amounts to making a resolution to allow your business to continue to tread water in today’s uncertain and competitive marketplace.

No matter what 2014 delivers, New Year’s resolutions can enhance marketplace gains while diminishing marketplace dips. For your health and well-being as well as that of your small business, make and keep both sets of resolutions in the New Year.

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