Categorized | Fashion


Est8te Brings Top Fashion and Personalized Shopping to Knoxville

New clothing boutique opens in Bearden

Whitney Johnson, co-owner

Whitney Johnson, co-owner

Est8te is a fashion-forward clothing and home boutique with a Southern touch. Knoxville natives and owners, Whitney Johnson and Meg Lonon, had a vision of bringing premier designer clothes to Knoxville, and four months ago they made their dreams a reality.

“We wanted to create a local fashion boutique where men and women can shop and feel confident they are getting top quality clothing and advice,” said Whitney Johnson, co-owner of Est8te. “Knoxville’s market is perfect for this type of store, and we are blown away with the response we’ve seen in just the past few months.”

The chic little boutique sells in-season fashion pieces for both men and women. If you pop in today, you’ll find DVF wrap dresses, Haute Hippie shirts, Helmet Lang coats, Henry & Belle jeans, and Tory Burch clothes, shoes, and accessories!

In order to provide a unique shopping experience, Est8te is closed on Mondays for appointment-only, private shopping sessions. Stylist and store manager, Caroline Schaffler, will help personalize and update your wardrobe. You can call or stop by to reserve your spot now.

“Knoxville needed a store that catered to the shopper in a full-circle kind of way,” said Meg Lonon, co-owner of Est8te. “At Est8te, we provide customers with the ultimate shopping experience.”

Looking for a girl’s (or guy’s) night out? Est8te has you covered. They host small events on a regular basis, from trunk shows and wardrobe styling events to VIP invite-only parties. Stay up to date on all events by signing up for their emails online at

Located in Sequoyah Hills near The Grill at Highland Row, this boutique offers classic fashion with a modern twist for both men and women.

Holiday Fashion & Entertaining Tips
» Layer! Not only is layering functional, but it is fashionable. Stay warm with long shirts, scarves, and jackets.
» Boots. Stock up on boots for the cold weather. Tall boots, flat boots, ankle boots, booties, and knee-high boots are just a few of your options for fall and winter shoes.
» Don’t overdo it. Whether it is your outfit or your holiday table, don’t go overboard. Keep it clean and simple, sticking to one overall theme.
» Accessorize while staying warm. Hats, scarves and gloves will provide some warmth this holiday season, but you don’t have to skimp on style! We have Shawlsmith London scarves that will complement any outfit in your closet while keeping you warm.
» Signature cocktails. Create a signature cocktail for your next holiday party. Pick your favorite drink and incorporate it into the theme, adding a personalized touch. It is guaranteed to be the center of attention at your next gathering.

145 South Forest Park Boulevard
Knoxville, TN 37919

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