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elle Boutique

New Girl on the Block

Meet Andrea Presley, the owner of elle Boutique, and see how she is moving Knoxville’s fashion forward

elle BoutiqueWhether you’re looking for that special dress to wear to an upcoming event, quality denim, or one-of-a-kind jewelry, elle has earned a reputation among style conscious women from teens to age 60 as Knoxville’s top spot for fashion. elle offers easy-to-wear apparel that fits your lifestyle, available in a wide range of both styles and sizes, from evening wear to that special, everyday look, and you can complete your ensemble with a new handbag or jewelry item from elle Boutique’s women’s accessories selection.

Experience what so many other women have already discovered: that elle is the perfect destination for today’s women, whether you’re on the go or you’ve got an afternoon to spend with them looking through all of their thoughtfully selected items for every season.

EK: Andrea, provide us with a little history of elle Boutique, and tell us about your involvement.

Andrea: elle opened in May 2007 by Jennifer Douglas and Sarah Reid with a customer focus and vision of being a comfortable shopping environment, providing fashion forward, unique pieces that the Knoxville market didn’t offer. That vision continues today, as elle’s number one focus is our relationships with customers and meeting their individual needs.

I started working for elle in April 2010 as a Sales Manager and loved every minute of it. When the girls decided to sell the store in the spring of 2012, it was the perfect opportunity for me to achieve my dream. Retail was something I’ve always wanted to be involved in, and I’ve had that entrepreneurial spirit from a young age, coming from a long line of family members who have owned their own businesses. Despite working many more hours, it has been an easy and fun transition in owning elle, and I’m so grateful to our local customers that continue to encourage and support me.

EK: We understand you have a major announcement that you’d like to share with our readers.

Andrea: Yes! After a great deal of research and thought, I’m really excited to share that elle will be relocating to Cherokee Plaza! This move is something I have been working on for months now, and I am so happy to finally let my customers in on the news. I’m really looking forward to being a part of the Cherokee Plaza family and to being more conveniently located for all of our elle customers in Knoxville and the surrounding communities. While Turkey Creek played a role in our early success, we’re looking forward to being in an area with a little less traffic congestion and being in a more centralized location. Bearden offers a shopping experience unique to all of Knoxville with many great stores and a high level of energy that all of us at elle are excited to be a part of.

EK: When is the big move happening?

Andrea: Opening day is Monday, August 5, at 10 am. We will remain open in our current spot until 6 pm on Saturday, August 3. The store hours in the new location will stay the same – Monday-Saturday 10 am to 6 pm – and the new store’s address is 5508 Kingston Pike, Suite 130, Knoxville, TN 37919. Come visit us at our new location, and stay tuned for our grand opening party and sale info to come!

EK: How would you best describe the fashions that elle features?

Andrea: When people step into the store, I want them to find quality pieces that they haven’t seen anywhere else. I carry a lot of great denim, which for so many of us works from day to night year round. I work hard at making sure elle offers a selection that has a little something for everyone who walks in from tees, tanks, night out tops, travel wear, amazing, reasonably priced jewelry, and much more.

EK: Does elle Boutique feature a target age range in the apparel it offers? Also, what about available sizes?

Andrea: Our customer age ranges anywhere from high school girls to women in their late 60s. I buy specifically keeping each age group in mind, even specific customers in mind, buying different styles suitable for different ages, fits, and body types. As far as sizing goes, we usually only buy one size in each style to maintain uniqueness so it decreases the chances of women running into 10 people wearing the same dress to the same event. If we don’t have exactly what you need in stock, feel free to ask us for help with a special order. Special orders and requests are helpful, and I welcome the feedback.

EK: In what apparel markets do you shop in addition to Atlanta?

Andrea: I love going to the New York market but have plans to go to the Vegas and LA markets in the upcoming year, which may become my new favorites!

EK: Can you describe your price points?

Andrea: elle provides high-quality clothing that will last, so your invested dollars are well spent. My sister (who is my buying partner) and I spend a lot of time discovering great quality lines but also ones at all different price points to meet the individual needs of all our customers. We understand that a college girl may want to grab a dress for a weekend event and not spend more than $100, and we can offer that, while a career woman may have a gala to attend and want to invest the money in a specialty piece that is a little pricier, which we offer as well.

EK: Just one observation, but you seem to know most of your customers by name. How would you describe the elle shopping experience, and just how important are your relationships with the women who shop at elle?

Andrea: The relationship I have with our customers is my favorite part about owning a small business and is where I focus my energy. I want the shopping experience for women at elle to be comfortable and happy and where women can come to escape the busyness of their day, whether that be work, children, relationships, or whatever they have going on. I want everyone to feel welcome to come in and just browse the store for as little or as long as they want and look at fun clothing and accessories. If I don’t know you, I look forward to becoming friends and helping you in any way that I can!

EK: Any future plans or events you’d like to share with our readers?

Andrea: elle has fun events, sales, and/or trunk shows on a monthly basis, which we always promote on our website, email, mass mailers, and advertisements, so make sure I have your info so you don’t miss out! You can also follow us on our social media pages: Facebook, Twitter, Instagram, and Pinterest. We will also initiate new involvement with charities in the near future with ways for customers to be involved, so stay tuned for more info on that!

EK: Any closing thoughts?

Andrea: I just want to thank the Knoxville community for their support and encouragement of elle and our small business community. Everyone at elle is so excited to be serving you in our new location, and we look forward to seeing you there!

elle Boutique
11384 Parkside Drive
Knoxville, TN 37934

New location starting August 5:
5508 Kingston Pike, Suite 130
Knoxville, TN 37919

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