Categorized | Entertainment

HoLa Festival

September 24, 11 am – 8 pm

Fall is the season of festivals! Be sure not to miss the HoLa Festival, rated the number one “Latino Folk Arts Festival” in Tennessee by the Tennessee Arts Commission. HoLa Hora Latina, a grassroots Hispanic non-profit organization, has been working since spring to offer its 12th annual street fair in honor of Hispanic Heritage Month. This year’s HoLa Festival will be held at a new location on Depot Avenue near the old Regas restaurant on Saturday, September 24 from 11 am – 8 pm.

A day-long fun and educational experience made for all ages and backgrounds, the festival aims to celebrate the diversity of cultures that make up the Hispanic population of our local community. It is a salute to East Tennessee that appeals to all five senses! A family favorite that even Nickelodeon’s Dora the Explorer does not want to miss, brought to us by Comcast! Admission to the event is free thanks to numerous sponsors such as Bush Brothers and the Tennessee Arts Commission, Comcast, US Cellular and the University of Tennessee. Visit their booths at the festival!

Our signature “Parade of Nations” fashion show at 2 pm is a colorful display by families in traditional attire, music and flags of the various Hispanic countries. Be sure to get a map or a “passport” to tour the different cultural booths and collect all flag stickers. If food is your weakness, then HoLa’s authentic food vendors will not disappoint you! If art is your passion, we invite you to explore the numerous craft vendors and live demonstrations of traditional crafts.

Musical and dance performances will also be very diverse. Featured artists are award-winning Andean performers Inca Son, 3-time World Salsa Champions Abel Peña and Zulmara Torres, and closing the festival will be Orchestra MaCuba.

Learn a new, fun and exciting way to stay healthy! After 8 pm, an After Party for those 21 and older at the Old City Entertainment Venue will include Salsa workshops by SalsaKnox (beginners) and Abel Peña (masters) followed by a live orchestra dance with Orchestra MaCuba. Advanced admission tickets for the workshop and party are $25. Cover charge for the dance party only is $15.

The complete list of Hispanic Heritage Month events:
9/2: Frutos Latinos II Art Exhibit Opening, at Emporium Center (5-9 pm until end of September)
9/15: Petit Gallery at Knoxville Museum of Art (until end of October)
9/24: HoLa Festival at W. Depot Ave (by Regas Square) 11 am-8 pm
9/24: After Party at Old City EntVenue (8 pm-3 am) Beginner and Master Classes, Live Orchestra
10/14: ALIVE After Five at Knoxville Museum of Art (6 pm-8:30 pm) HHM Closing

For more information, please contact HoLa Hora Latina at 865.335.3358, email or visit

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