Institute for Female Pelvic Medicine

Why Choose the Institute?

Institute for Female Pelvic MedicineThe answer to this important question can be found in three categories, namely:


Dr. Jeffrey Dell is currently in his 20th year of practice in Knoxville. He was one of the first physicians in the U.S. to become Subspecialty Board Certified in Female Pelvic Medicine and Reconstructive Surgery (FPMRS) and founded the Institute 15 years ago to provide a center dedicated to the advancement of female pelvic floor medicine in East Tennessee. In addition to seeing patients from all across East Tennessee, Dr. Dell and the Institute for Female Pelvic Medicine have been a national referral Center of Excellence for the management of complications following surgeries with mesh and slings and have evaluated and performed complex surgical procedures on numerous out-of-state patients from across the U.S. Dr. Dell has published numerous articles in peer-review journals and has lectured extensively nationally and internationally in academic forums.

One of the most exciting recent developments in female pelvic floor health is the MonaLisa Touch®. Dr. Dell and the Institute are one of only three training centers in the U.S. where all providers must be trained before beginning to perform the procedure. As such, Dr. Dell has performed hundreds of procedures and has a level of experience and expertise that is unparalleled currently in the U.S.

“We have instruments and technology advancements, as well as experience on the treatment of vulvar and external tissues, that other centers currently do not have,” says Dr. Dell.

The Institute for Female Pelvic Medicine is completing the U.S. patient trial for the treatment of lichen sclerosis, a painful inflammatory condition affecting many women, and has seen very encouraging results. These evolving treatment protocols are being developed in conjunction with the Italian physicians and engineers who pioneered the technology a few years ago in Florence and Milan. Virtually all questions, issues, or clinical scenarios in the U.S. are funneled through Dr. Dell and the other two training centers on a weekly basis, again providing an unparalleled knowledge of the technology at the teaching centers.

Finally, patients who come to Dr. Dell and the Institute for Female Pelvic Medicine for treatment appreciate first-hand not only the passion he has for what he does, but the compassion he has for his patients and their families. That compassion is also shared by the team members of the Institute who are all considered valued members of the patient support staff. Our vision is to provide a “concierge” level center that is quiet, sophisticated, accommodating, and unlike any other center in the region.

Joining Dr. Dell at the Institute are Dr. Lionel McCollum and Teresa DeBusk, Nurse Practitioner, each with more than 30 years experience, to provide all aspects of general gynecology and routine care of women as needed. To learn more, call 865-769-4488 or visit

Institute for Female Pelvic Medicine
10133 Sherrill Boulevard, Suite 100
Knoxville, TN 37932

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Dynasty Nail Spa

You’ll Not Only Feel Your Best, But You’ll Look Your Best

Dynasty Nail Spa

The best just got better with the opening of a second Dynasty Nail Spa at 155 North Peters Road. In addition to Dynasty’s first salon located at 254 Morrell Road near Bed, Bath & Beyond, now you have two convenient locations for all of your nail needs.

So just what are people saying about Dynasty Nail Spa? Everything Knoxville asked long-time Dynasty Nail Spa customer and area resident, Pattie T. of West Knoxville, just that.

“There are three reasons that I chose Dynasty Nail Spa and why I’ve continued to come back,” said Pattie. “First, the nail spa is meticulously clean. Second, all nail cutting instruments are sterilized in an autoclave. And third, there is a genuineness amongst the team at Dynasty Nail Spa that I just haven’t experienced elsewhere. They care about each and every customer and surprisingly remembered my first name after only my first visit.”

Dynasty Nail Spa offers customers a wide variety of both services and packages just right to meet your individual needs. From hands to feet, you can select from a variety of standard and premium manicures and pedicures at very affordable prices. Select from gels and acrylics offered with a large choice of special finishes in addition to convenient nail repair. You’re encouraged to visit either of Dynasty Nail Spa’s two convenient locations to learn more.

If you would like to truly look as great as you feel, then we invite you to discover the Dynasty Nail Spa difference. Just like Pattie of West Knoxville says, “If you’re in search of a meticulously clean and sanitary spa and a level of customer service that will exceed your expectations, then I would highly recommend Dynasty Nail Spa to all of your readers.”

Dynasty Nail Spa

155 North Peters Road
Knoxville, TN 37923

254 Morrell Road
Knoxville, TN 37919

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The High Cost of Indecisiveness

By Tom Irmen

I believe that one of the most overwhelming obstacles facing many small business owners today is their own indecisiveness – the result of the great recession that started back in December 2007. And although economists have stated that this recession officially ended in June of 2009, nearly seven out of every 10 Americans believe we’re still in a recession six years later.

Economists on the one hand use quantitative analysis to support their findings, but everyday Americans check their gut. Regardless of the reams of data supporting the conclusion that the recession has officially ended, those of us that experienced this great recession first-hand are still reeling from its impact. College grads waiting tables, unemployed family members, shrinking retirement accounts, and shuttered businesses are just a few of the current reminders that the impact of this great recession is still being felt today.

But our emotions might very well be the most significant reminder of the recession that we continue to carry with us as we attempt to move our businesses forward. Small business owners who shrugged off smaller and shorter recessions in the past were caught off guard by this recession. Not wishing to repeat this same mistake twice, they are particularly cautious moving forward, almost to their own detriment. Their deep rooted caution has resulted in a level of indecisiveness that is placing them at a competitive marketplace disadvantage.

Many are reluctant to believe that conditions have improved enough to move forward with renewed confidence for fear that the other shoe may drop, but in general, the business climate has improved notably during the last 12 to 18 months. “Once burned, twice cautious,” I understand exactly how you feel, but there’s no denying that the economy has improved. New construction and the sales of existing homes are just one example of economic growth.

Today the greatest danger you may face is your own indecisiveness, which prevents you from taking full advantage of marketplace improvements and increased consumer confidence. Your indecisiveness might also cost you valuable market share should your competition act decisively.

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By Christine Sparks, Realty Executives & Associates

Realty Executives & Luxe HomesBuilding a home is overwhelming. You stay up late at night staring at floor plans until your eyes cross and your brain hurts.

Before you lock in the contract and start pouring the foundation, here are a few items for your consideration:

  • Do you have a hallway or intersection with overlapping doors knocking into each other? Solution to consider: Pocket doors.
  • Multiple spaces allocated to dining: Do you really need a formal dining room, breakfast room, and a breakfast bar? Solution: Consolidate space with an open floor plan. Create a cohesive arrangement with a family room/kitchen/dining combination.
  • Windows in the corner of a room leave inadequate corner space. Solution: Window jamb needs to be a minimum of 8” from a corner to accommodate window treatments of 18” to 24” if you need room for furniture.
  • Installing every gadget: There is little return on your investment in this category. They often fade out or become obsolete. Solution: Smart stations/charging stations are all the rage. Place these in a cabinet or drawer so they are not in plain sight when no longer in use.

The following may not make the most sense long term, but live a little! They will certainly add that touch of personality that’s fundamental in a custom home.

  • Use a bold color with the kitchen cabinetry: Make sure to counter balance with a lighter, neutral tone
  • Industrial lighting: Clear glass and old-fashioned style bare bulbs, rivets, or other industrial hardware and wire caging
  • Luxe metallics: Warmer metals, like gold, copper, and bronze, will have their moment to shine
  • As a special gift to you: My favorite new color trend – Peacock blue/Behr paint name is Essential Teal

If the thought of planning your new home is overwhelming, contact us for an informal consultation.

Christine Sparks
Realty Executives & Associates


Jenny Blalock
Luxe Homes & Design


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August: The Month of Fashion Transition

High temps may not give you a pause to consider August as a transitional month, but in only four short weeks, the thermometer will begin to moderate, and September will begin to usher in what promises to be a spectacle of autumn colors.

Sweetwater Flower Shop, located in historic downtown Sweetwater, is preparing to help you welcome fall’s cooler temperatures and rainbow of colors. Having just returned from the Atlanta market, you’ll discover fresh, new ideas and the latest trends not only in our home décor items and florals, but also in our women’s fashions and accessories, including jewelry, scarves, handbags, purses, and much more.

Why not start with a handbag from fashion designer Mary Frances? This San Francisco Bay native has been creating these handmade treasures for nearly 25 years. Passionate about her creations, Mary Frances allows her customers to express their own personality and individual style. Each design is as unique and full of life as her customers. Often seen on the arms of America’s top celebrities like Oprah Winfrey and Kate Hudson, Mary Frances handbags combine popular shapes, as well as fabrics, textures, colors, and opulent natural stones and trims.

Also, don’t forget about Sweetwater Flower Shop’s extensive line of designer-inspired apparel and jewelry, with new pieces arriving daily.

You’ll also want to browse Sweetwater Flower Shop’s incredible selection of designer scarves that can accentuate not only your wardrobe, but also serve as a shawl during cooler, late summer, and early autumn evenings. Don’t forget to ask about their special scarf tying events that will demonstrate the multitude of ways scarves can be worn.

So get ready for August’s transition into the long awaited autumn months at Sweetwater Flower Shop, where you will discover everything for your fall wardrobe and your home.

Also, don’t forget to visit The Mansion Restaurant upstairs at Sweetwater Flower Shop for lunch, and enjoy their sumptuous menu items, elegant atmosphere, and great service. Also, ask about private parties and special events.

Sweetwater Flower Shop
118 W. North Street
Sweetwater, TN 37874

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Come Celebrate Autumn at Cranberry Hollow

By Jesse C. Boling, Owner of Cranberry Hollow

Cranberry HollowAutumn at Cranberry Hollow offers visitors a warm, welcomed feeling that you will experience the moment you enter. From the wonderful scents of the cheerful giver candles including Aunt Cook Apple Cider and Rustic Woodland Fig to the aromatic fragrance of mulling spice and pumpkin butter, you will be reminded of autumn childhood memories.

We invite you to browse our beautiful selection of fall décor for every room in your home, in addition to our large selection of truly unique gifts that we personally chose for our customers and so much more. Also, during your visit, don’t forget to sample our amazing pumpkin butter, award-winning raspberry jalapeno jam, or our amazing mulling spice!

We are featuring pumpkins of all sizes, beautiful fall décor, including florals, wreaths, lanterns, table linens, candle mats, throws, prints, figures, and more. There are simply too many items to list. We are also excited about our wide selection of hand-crafted, American made wooden furniture that will perfectly complement the décor in every room of your home. Our furniture lines also include upholstered and leather furniture.

You’ll also discover expanded gourmet food lines at Cranberry Hollow that we are sure will please even the most discriminating palate. Also, be sure to check out our great selection of Tonya Crawford original folk art paintings, scented candles, designer-inspired jewelry, body care items, and much more during your visit! We’re convinced that you will be amazed.

Your headquarters for everything autumn, let Cranberry Hollow help you celebrate the most colorful season of the year!

Cranberry Hollow
12556 Kingston Pike
Knoxville, TN 37934

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Twig Children’s Boutique

Prepare for Fall & Back to School with Twig

Twig Children's BoutiqueWith fall and “back to school” time approaching, who has time to shop? It’s important that your little ones look their best, and Twig has all the must-haves to transition your little one into fall. Your one-stop-shop for baby, girl, boy, and tween, Twig carries premier brands, including Tea, Mayoral, Fore, Pink Chicken, KissyKissy, Tooby Doo, Mustard Pie, Lucky, Mimi & Maggie, and Jak & Peppar.

Getting ready can be a battle with little girls. Make getting dressed fun with this season’s latest patterns, styles, and colors in dresses, skirts, tops, and leggings. Add that special touch with our huge selection of hair bows in a variety of colors and sizes from small to ginormous! For tweens, we have doubled our inventory with brands including Jak & Peppar, Blubyblu, and Lucky in all the latest trends with a much larger selection and variety of tween clothes than local stores and online.

For boys, we have the “coolest” t-shirts, jeans, pants, and sweaters featuring the latest styles or the dressed down look for back to school! We also have suspenders, fedoras, ties, and bowties to jazz things up!

For boys, girls, tweens, and baby, we offer a large selection of top brand footwear, including Livie & Luca. We have closed toe Mary Janes for girls and loafers for boys that are perfect for school. Several styles are uniform approved!

Lastly, we have all your baby needs! Whether you’re buying a baby gift for a friend or dressing your own, Twig has the perfect gowns, rompers, and the cutest outfits with brands such as KissyKissy, Kickee Pants, Milkbarn, and Tea. We also carry accessories, including Chewbeads, BlaBla Dolls, and Aden & Anais. Expecting? Register with us for your upcoming showers and baby’s arrival!

Fall is also “Football Time in Tennessee!” Twig is stocked up on all the orange and white necessities you’ll need to dress your little ones to cheer on the Vols, and our special monogramming adds that personalized touch to your game day gear! Twig will also be hosting several “Big Orange Tailgates” at the store. Follow us on Facebook and Instagram for upcoming events, special offers, and sales.

Offering customer service that doesn’t exist online or in the big box stores, we hope to see you soon!

Twig Children’s Boutique
5036 Kingston Pike
Knoxville, TN 37919

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Clara Sunwoo at Veronica G Boutique

Veronica G BoutiqueFounded in 1999 by mother/daughter design duo Clara and Roseann Sunwoo, the Clara Sunwoo Collection is a reflection of two generations coming together. Fusing modern and classic, edgy and effortless, bold and subtle, loyal fans have come to rely on their high-quality fabrics, as well as slimming and innovative designs.

Made in America, Clara Sunwoo fabrics must pass company standards of easy design, wearability, washable, wrinkle-free, and soft to the touch. As female designers, this team understands the customers’ desire for fit and comfort as a main priority. Each design incorporates light stretch for comfort and a flattering fit without sacrificing high style. The collection is available from sizes x-small to 1X Plus.

The line has become increasingly popular by the praises of popular Today Show TV hosts, Hoda Kotb and Kathie Lee Gifford, and their Makeover Ambush series. Kathie Lee brought particular attention to the jumpsuit in their collection. Other stars known to wear this collection are Dolly Parton and Jane Fonda, to name a few.

Veronica G Boutique will offer this collection again this fall with arrivals coming in mid-August, but don’t wait too long to come in, as this collection sells out quickly every season.

“This will be our third season to offer this fantastic collection, and I feel that this is their most beautiful collection ever,” said Gail Edwards, owner of Veronica G Boutique. “If the numbers nationwide are representative of others in agreement, this has been their best season yet.”

Veronica G Boutique
11655 Parkside Drive
Knoxville, TN 37934

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Tiffany Dorn & Associates at Keller Williams Realty

“The Art of Success in Real Estate”

Tiffany Dorn & AssociatesMore of an art than a science, most of us will have multiple experiences with Realtors® during our lifetimes; experiences that will likely vary as widely as the personalities and skills of the individual Realtors® we encounter. But one thing is certain – buying and selling real estate in today’s marketplace is very much different than it was just a decade ago. The experience and skill levels required to achieve a successful real estate experience today are much more demanding than at any other time in our recent past.

In this issue, we are especially excited to be introducing our readers to Realtor® Tiffany Dorn of Tiffany Dorn & Associates at Keller Williams Realty, the top 1% real estate team with 71 transactions in 2014, a level almost exceeded as of June of this year. We will ask Tiffany to share with our readers some of her strategies for achieving a successful real estate experience for both buyers and sellers.

EK: First of all, congratulations for your success as a top 1% sales leader in 2014 and being selected as a Zillow 5-Star Premier Agent and receiving a 2014 Trulia Top Agent Award. It’s also our understanding that you have almost exceeded your total 2014 sales achievement in just the first six months of 2015. So I guess this is a great opportunity to ask you to describe our current residential real estate conditions.

Tiffany: Homes “priced right” are selling at the highest level since 2008, buyer demand is extremely strong, and there are inventory shortages. Homeowners looking to sell are definitely in the driver’s seat, as there are more buyers competing for the limited number of homes available for sale. In addition, we’re receiving multiple offers on our listings within days of hitting the MLS more and more frequently. With interest rates at a historical low, it’s a great time to buy, especially if you’re currently renting.

EK: You embrace a multi-tiered marketing strategy, including a customized marketing plan, professional photography, virtual tours, professional staging consultations, and social media, to help your sellers sell their homes in the shortest time possible at the highest possible price. Why do you feel that this strategy has been so successful?

Tiffany: You only have one chance to make a great first impression, so that’s why each home we market includes a professional staging consultation and professional photography. Not only do homes sell faster when professionally photographed, but they also sell for a higher price in my experience. Each home has a unique story to tell, and we build our comprehensive custom marketing strategy around that.

EK: Provided at no cost to your clients, why do you believe that professional photography and staging consultations have been so important to your success as a Realtor®?

Tiffany: Buying or selling real estate is the largest transaction a person will ever make, so my number one goal always is to sell every client’s home for the highest possible price in the shortest time possible. I’m always willing to invest in any tool that will enhance our clients’ potential for success in today’s market, and professional staging consultations and professional photography are two excellent tools that clearly make an impact when marketing a home.

EK: The number one complaint we hear from sellers is the lack of communication from their Realtor®. How have you been able to overcome that obstacle?

Tiffany: Several years ago we implemented a system where my specialized team regularly communicates with seller clients on a weekly basis and consistently delivers the highest standard of service. The ultimate goal is to “wow” clients throughout the process and always maintain a strong sense of continuity with a primary point of contact. Once the transaction closes, we always ask for feedback, and the system serves our clients quite well. More than half of our business is generated from our wonderful past clients, and we’re very thankful for that.

EK: We hear that 70%+ of all real estate inquiries begin online. How do you use today’s social media to successfully differentiate your clients’ properties?

Tiffany: That’s correct; most consumers today begin their home search online. Social media specifically has enabled our team to get the word out on listings quicker and in a more targeted manner. We have a dedicated team member that specializes in the marketing of all our clients’ listings. Once the client agreement is signed, our marketing system initiates a “Coming Soon” campaign utilizing a variety of mediums. The listing then goes live on the Multiple Listing Service (MLS) and is broadcasted to 300+ websites, including all social media platforms. Further, we create a customized social media marketing plan for each property that covers Facebook, YouTube, Twitter, etc. Additionally, we leverage our state-of-the-art website platform,, to market all of our client listings to our vast database.

EK: What most of our readers may be unaware of is that your husband, Mark, a bilingual commercial Realtor® at Keller Williams Realty as well, and yourself are both involved in a very special program honoring our hometown heroes called Homes for Heroes®. Tell us a little bit about this program and how it benefits our community.

Tiffany: Homes for Heroes® is a wonderful program that allows our team to give back a portion of our real estate commissions to those who serve our community when buying or selling real estate. Since 2001, Homes for Heroes® has given back more than $9,000,000 nationally to our heroes. We’re excited to be the exclusive real estate team representing Homes for Heroes in the Greater Knoxville Area and to have already given back almost $15,000 in 2015 to our local heroes.

This program was created after the tragic events of 9/11 as a thank you to the men and women who have given so much. The mission is to provide extraordinary savings, through discounts, on important real estate related services to local heroes who provide extraordinary services to our community every day. Heroes include firefighters, emergency medical professionals, active duty military and veterans, law enforcement, teachers, and healthcare workers.

Heroes can learn more or sign up at and will then be contacted within 48 hours.

EK: Let us ask you to gaze into your crystal ball for a moment. How does the residential real estate marketplace look for the immediate future?

Tiffany: Homes priced right and in good condition will likely continue to sell quickly (less than 90 days). I anticipate that buyer demand will remain strong and that inventory will remain tight during the remainder of 2015. Homeowners looking to sell will remain in the driver’s seat, but interest rates will likely begin to rise. This is a great time for first-time homebuyers and those who may currently be renting to strongly consider the dream of homeownership.

EK: In closing, is there anything you would like to add? Also, tell our readers how they can contact you if they would like to learn more about Tiffany Dorn & Associates at Keller Williams Realty.

Tiffany: There are very few career opportunities that allow a professional to help another family to achieve their dreams. It has been an absolute privilege to be a part of this experience with more than 250 clients whose dreams have been achieved.

I recognize that it’s often a temptation to hire someone that you know who has a real estate license, but please remember that they may not always be the best Realtor® to represent your interests. Think of a real estate transaction as the most important business decision that you’re likely to make in your lifetime. Why not choose a professional with a proven track record for success? Your friend could turn out to be the right agent for your needs. But remember that if you should discover later that they’re not the right person, it could place an enormous stress on your personal relationship with that individual. Before you make a choice, I encourage you to take the time necessary to ask for agent recommendations from homeowners who have recently bought or sold a home, and then interview several agents before making a final decision. You’ll be spending time with your agent and relying on their professional advice to help you buy or sell your home for the best possible price and as quickly as possible.

I would like to invite all of your readers to learn more at, or please read through our many client 5-Star Zillow Reviews at

Tiffany Dorn & Associates at Keller Williams Realty
5616 Kingston Pike, Suite 201
Knoxville, TN 37919
865.315.8778 Call/Text
865.694.5904 Office

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By Tom Irmen

SIW, or self-inflicted wound, describes the act of harming oneself.

I remember a conversation I had many years ago with a business mentor that I continue to hold in the highest regard. I was sharing with him the poor customer service experience that I was having with a particular sub-contractor I had recently hired. His words of wisdom to me were to lower my expectations and thus, maintain my sanity. I regarded his recommendation as being somewhat cynical, but there have been more than a few similar experiences throughout the years where his recommendation has helped to preserve my sanity.

This raises the question, “How do your customers view your small business?”

Great customer service is a no brainer. Great customer service paves the way for a future of exciting success for both you and your small business. Poor customer service, on the other hand, will relegate you to a world of mediocrity. Poor customer service is little more than a SIW.

With the differences between great and poor customer service so significant, why do some companies choose the latter? I simply don’t know. It defies common sense. Customers view you negatively, and you pay for it with sub-par results. You gain nothing. In fact, poor performance usually requires a greater effort in time and money than great performance.

I recently had an experience with an area company whose communications ended immediately upon receipt of the required down payment. During the next 10 weeks, there was zero communication unless it was initiated by me. Needless to say, our reviews of their performance have been less than stellar.

More recently I contracted with a second area company, which resulted in an entirely different experience. They returned my phone call promptly. They scheduled the date and time that they would arrive to perform their services. They even provided me with the names of the two technicians that were to perform the work, and the CSR left her name and phone number in the event that I needed to contact her for any reason.

Which company would you refer to a friend or neighbor? Does your company experience repeated SIWs? Which company do you own?

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