Synergy Spray Foam Insulation


Discover Superior Insulation Performance

For local entrepreneur, Brian Davis, necessity truly has become the mother of invention. When Brian complained to a group of friends about the poor quality car wash he had received from a local vendor, they encouraged him to start his own car wash. That’s just what he did, launching three Synergy Auto Wash locations that have quickly earned a reputation for superior quality.

When Brian, who also owns Synergy Development & Construction, a local custom home builder and remodeler, decided to build a new home for himself, he began giving serious consideration to using spray foam insulation that had been proven to provide far superior insulation performance compared to the conventional insulation products on the market today. His research ultimately led to the launching of Synergy Spray Foam Insulation. In fact, Brian was his own first customer. Specializing in the installation of both open and closed cell insulation, Synergy Spray Foam Insulation is helping area homeowners experience uniform temperature control throughout their homes, as well as significant energy savings.

In this issue of Everything Knoxville, we are pleased to bring you this interview with Synergy Spray Foam Insulation founder and owner, Brian Davis.

EK: Describe the reputation you have developed for launching innovative new businesses.

Brian: Interestingly, the companies we have launched actually target industries that many people might describe as mature. But even a mature market can experience above average growth when improvements are made in the way you deliver your company’s goods, products, or services to your customers.

EK: Give me an example.

Brian: Synergy Auto Wash. Close your eyes and throw a rock and you’ll likely hit a car wash. Most car washes focus on cleaning as many cars as quickly as possible – sort of a one-size-fits-all approach. Unfortunately, most high volume washes underperform customer expectations. Although using state-of-the-art technology, Synergy Auto Wash relies on humans to target areas on your automobile that many other washes miss altogether. We focus on performance that exceeds customers’ expectations without using the type of automated equipment that comes into contact with your car’s surface, which can actually damage your vehicle’s surfaces.

EK: Tell us how Synergy Spray Foam Insulation came about.

Brian: What most of your readers may not know is that I have been a custom home builder and developer for more than a decade. Construction is a fascinating marketplace made even more interesting by the technological advancements taking place on an almost daily basis. Today we can build homes more efficiently that require far less maintenance and that enhance the individual lifestyles of its owners. Open and closed cell foam insulation is one of those technologies whose time has come.

EK: Tell our readers about spray foam insulation.

Brian: Insulation is one of the most critical components in home construction today, and rapidly rising energy costs are making insulation even more important. For decades, homeowners have relied principally on fiberglass batt and blown insulation. Due largely to continually increasing energy prices, this conventional form of insulation has reached its optimum performance levels. Spray foam insulation, on the other hand, is far superior by comparison and outperforms fiberglass insulation hands down.

EK: What should homeowners know about spray foam insulation?

Brian: Think of the exterior surfaces of your home as an envelope. The better insulated the envelope is, the lower your energy bills and the more comfortable your home will be. Spray foam insulation is one of the most efficient insulating materials for residential and commercial applications available today. It has far superior R-values per inch of insulation when compared to fiberglass insulation. But what is even more important is spray foam’s ability to minimize air infiltration, exfiltration, convection, and conduction. Fiberglass insulation performs far less efficiently in these critical areas.

EK: Explain your decision to launch Synergy Spray Foam Insulation.

Brian: As a general contractor and custom home builder and remodeler, I have watched the development of the spray foam insulation marketplace with great interest. I’ve become convinced of its superior performance characteristics. One thing I liked in particular about homes utilizing spray foam insulation is the uniformity in temperature you will experience throughout your home. Homes insulated with fiberglass insulation, on the other hand, typically experience large disparities in temperatures between interior and exterior rooms.

EK: Tell us about Synergy Spray Foam Insulation.

Brian: We decided to utilize our expertise as custom home builders to enhance the installation of our spray foam insulation. Who knows or understands the unique nature of protecting your home’s envelope better than a builder? We made a significant investment in the very best application equipment and technology available today and selected the best open and closed cell insulation materials available from industry leader and wholly U.S. owned Johns Manville Corporation.

EK: What about cost?

Brian: Spray foam insulation is more expensive than conventional fiberglass insulation, but most homeowners will recover this additional investment within three to seven years with the increased energy savings you will experience.

EK: Where can spray foam insulation be applied?

Brian: In new construction, it can be applied to any area where conventional insulation is used. In existing homes, spray foam insulation can be used in the attic or in walls when a major renovation is taking place. One area of new or existing home construction where spray foam insulation performs best is in your home’s attic. Because up to 70% of home energy loss occurs through your ceiling, spray foam insulation can help to provide the energy saving envelope that offers significant energy savings.

EK: How is Synergy Spray Foam Insulation applied in the attics of new or existing homes?

Brian: The spray foam insulation is applied to the bottom of the roof deck of a new or existing home, providing a totally conditioned space. The attic space is now protected from most of the hot or cold air that previously infiltrated into this space. This significantly reduces the energy required to heat and cool your home. This type of insulation is even more critical if your home has an HVAC unit in this same attic area, where your HVAC system is trying to produce 55 degree air to cool your home but where air temperatures surrounding the unit can exceed 120 degrees during the day. Hardly ideal.

EK: How can our readers learn more about Synergy Spray Foam Insulation?

Brian: If you have questions or would like to learn more, please give us a call at 865-777-FOAM.

EK: In closing, is there anything else you would like to add?

Brian: Synergy Spray Foam Insulation is here to stay and is becoming a major component in future new home construction and major home renovations. It will become as commonplace as many of the other technological advances in home construction that we take for granted today.

Synergy Spray Foam Insulation
865.777.FOAM

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It’s Great to be 10 Years Strong!


By Christina Fitzwilliam

I cannot believe our summer has almost come to an end. All the scheduling that seemed overwhelming at the beginning of summer has come and gone, and I am both relieved as well as a bit remorseful. As I glance through my own home, it’s obvious it is going to need some TLC before I gear up for fall barbeques and weekend get-togethers. Enter the “honey-do list.” Luckily there is one chore my husband, John, doesn’t mind tackling in our home. But it wasn’t always so.

Ten years ago, before we began the deep cleaning business, John was a restaurant manager. One of his most frustrating challenges was getting the commercial kitchen and dining areas clean. I think he tried most every cleaning technique, product, and tool in the market, but those restaurant floors never succumbed to his efforts. I had the same issue cleaning my own tile and grout kitchen floor, and there was little he could do to help me.

So, in 2008, when John and I flew to Arizona to check out some innovative cleaning equipment, my husband was skeptical. His skepticism gave way to sheer excitement as he saw what these magical tools could do. He still gets giddy from time to time when he encounters a floor that looks beyond help that he can transform into something beautiful.

That first week we practiced in our own home, and I was astonished at how different my tile and grout floors looked. My carpet lightened several shades, and my driveway literally glowed in the dark. Many of our friends got free cleanings those first few weeks as well, and they were equally thrilled.

Here’s what I’ve learned during the last 10 years. Every now and then, even the most well-cared for and well-maintained house needs an occasional deep cleaning – cleaning places that are not in a regular cleaning schedule or places that are hard to clean. Dirt contaminants build up over time and cause beautiful tile and grout to discolor. Dirt becomes trapped within the pores of your floor and cannot be removed without some powerful measures.

Surface Doc has some really cool equipment that simply does what we can’t possibly do on our own. With a combination of high heat, high pressure, and a powerful spinning brush, all contained under a pressure hood, your floors will have no choice but to release the soil and contaminants buried deep within them. This process allows for the complete removal of years of build-up within your floor.

If it’s time for your floors to look new again, give Surface Doc and John a call.

Surface Doc
865.567.1986
www.surfacedoc.com

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Sculpt an All-New You


The Face Place™ is an aesthetic practice that specializes in individual customized aesthetic treatment plans that offers each of their clients the improved appearance results they desire to achieve. Pamela Gott-Gavin, MSN, APRN, FNP-BC, is a Board Certified Family Nurse Practitioner with nine years of aesthetic experience. Pamela has earned a reputation for her keen aesthetic eye for sculpting not only the face, but also body sculpting as well.

The Face Place™ is excited to announce the addition of the all-new, most technologically advanced CoolSculpting® system to safely eliminate stubborn body fat. This new CoolSculpting technology offers increased patient comfort, shorter treatment times, and increased tissue treatment areas. Since 2010, this FDA-cleared CoolSculpting technology has been used to complete more than four million procedures.

The latest CoolSculpting technology can eliminate your stubborn body fat safely and effectively, without the need of surgery or downtime. This fat reduction treatment is the only FDA-cleared procedure to use controlled cooling to safely target and eliminate diet- and exercise-resistant fat. CoolSculpting results are proven, noticeable, and lasting, so you’ll look and feel great from every angle.

Freeze away fat?
It comes down to science. Fat cells freeze at higher temperatures than surrounding tissues. CoolSculpting technology safely delivers precisely controlled cooling to gently and effectively target your stubborn fat cells underneath the skin. The treated fat cells are crystallized (frozen), and over time, through your body’s natural processes, they are eliminated, leaving a much more sculpted you.

Together we can reshape your body! We will develop a customized CoolSculpting treatment plan that addresses your unique problem areas. You may desire additional sessions that may further enhance your personal results. Most importantly, your individualized treatment plan will be tailored to your body, your goals, and your budget.

Just sit back, relax, and say goodbye to stubborn body fat. After we select the area(s) to be treated, the CoolSculpting device is positioned on your body, and controlled cooling is applied. During your procedure, you may choose to read, check email, or even take a nap. The CoolSculpting procedure is completely non-surgical, so you can typically return to work and normal activities immediately.

If you’re ready to say goodbye to your stubborn body fat and hello to a healthier, more sculpted you, then you are invited to set up your free, no-obligation consultation today.

The Face Place™
10404 Jackson Oaks Way
Knoxville, TN 37922
865.789.3162
www.faceplaceknoxville.com

Supervising physician – Dr. Vaughan Hall, FAAFP

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Discover the Heritage Family Dentistry 5-Star Advantage


By Jonathan Bradshaw, DDS

There are some unique variables in family dentistry that, when combined, create a successful dental practice. By combining our uncompromising commitment to serve others, a dedicated team of compassionate and caring dental professionals, and today’s state-of-the-art technology, Heritage Family Dentistry has been able to earn more than 500 5-star reviews from our patients, for which we would like to express our heartfelt thanks. From our new, state-of-the-art dental studio to today’s latest technological innovations, including digital radiology that is far safer than conventional dental x-rays, we at Heritage Family Dentistry strive to provide all of our patients with our 5-star advantage each and every day.

But no successful dental practice would be complete without a 5-star team, and Heritage Family Dentistry is no exception. In this issue of Everything Knoxville, I would like to take this opportunity to highlight one of our key team members, Brandy Millsaps.

Brandy has been with Heritage Family Dentistry almost from the beginning. The East Tennessee native and mother of two beautiful girls has been in dentistry for more than 26 years. What distinguishes Brandy from the often sterile environment found in medicine today is her love and genuine compassion for our patients. She truly believes it is an honor and privilege to serve others, as is further evidenced by her mission work both in Haiti and locally.

Although Brandy wears many hats at Heritage Family Dentistry, she is our resident smile coordinator – sort of our air traffic controller. She is also our goodwill ambassador, as you will discover when you enter our reception area.

On behalf of our entire team, we would like to invite you to discover the 5-star advantage at Heritage Family Dentistry for yourself.

Heritage Family Dentistry
11121 Kingston Pike, Suite C
Farragut, TN 37934
865.816.9211
www.hfdsmiles.com

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August is Your Month for Fashion Transition & UT Fashion Show


High temperatures may not give you pause to consider August as a fashion transition month, but in only four short weeks, the thermometer will begin to moderate, and September will begin to usher in what promises to be a spectacular season of incredible autumn colors.

Sweetwater Flower Shop is preparing to help you welcome fall’s cooler temperatures with a rainbow of seasonal colors. You’ll discover fresh, new designs and the latest trends not only in our autumn home décor items and florals, but also in our women’s fashions and accessories, including jewelry, scarves, handbags, purses, and much more.

You’ll also want to browse our incredible selection of designer scarves that can accentuate not only your wardrobe, but also serve as a shawl during cooler, late summer and early autumn evenings. Also, don’t forget about our extensive line of designer-inspired apparel and jewelry, with new pieces arriving daily. Be sure to take advantage of our Summer 25% Off Sale on all spring and summer women’s clothing during August (excludes UT fashions).

Another big event this month is our Annual UT Fashion Show and tailgate luncheon on Monday, August 27, at 11:30 am in Sweetwater Flower Shop’s very own in-boutique restaurant, Upstairs at The Mansion.  This event always kicks off our UT football season, which begins on September 1 when UT plays West Virginia. Our special football menu will include all your favorite tailgate cuisine items, including pulled pork, slaw, homemade barbeque sauce, potato salad, pasta salad, mini cupcakes, and drinks – all for just $15 per person. This is a really fun event that sells out quickly, so make your reservations by calling 423-371-4100 as soon as possible to be guaranteed a seat. Call all your girlfriends and make this a “girl’s day out” event.  You’ll be thrilled with all the fun food and latest styles in UT fashions that we have in store for you.  

Get ready for August’s transition into the long awaited autumn months at Sweetwater Flower Shop, and don’t forget to visit Upstairs at The Mansion Restaurant for lunch and enjoy the sumptuous menu items, elegant atmosphere, and great service. Also, ask about hosting your own private parties and our special events.

Sweetwater Flower Shop
118 W. North Street
Sweetwater, TN 37874
423-337-6623

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Double Dogs Chow House Opens Second Location in Knoxville


Double Dogs Chow House, a family-friendly restaurant with a sports atmosphere, recently celebrated its grand opening of its second location in Knoxville at 8910 Kingston Pike. Guests were entertained by the 36 television screens while enjoying signature menu items, including the Bo Burger, Dog Bowl Nachos, hand-breaded chicken fingers, traditional chicken wings with a wide variety of tossing sauces, pizza, and more.

“We are so excited to have opened our second location in Knoxville,” said Daniel Davis, founder of Double Dogs. “We are committed to creating a positive and unique dining experience for our customers, providing superior customer service, and a menu of mouth-watering food and drink options.”

Dogs have always held a special place in Davis’ heart. In fact, the restaurant’s name originated from his two dogs, Bo and Chancey, who inspired him to introduce Double Dogs Chow House.

Double Dogs partnered with both the Tennessee Valley Humane Society and the Knoxville Police Patrol Division K9 Unit to make a donation at the grand opening last month. During a pre-grand opening celebration, Davis presented a $2,000 check to the Humane Society and a $500 check to the K9 unit.

“We are proud to support both of these organizations,” said Davis. “It is important for us to support our local community, and we are thankful for this opportunity.”

Officer Jason Cunningham and his canine, Grek, were also recognized for their hard work and dedication. Grek joined the pack as an honorary member of the Double Dogs Chow House.

Hours of operation are 11 am to midnight Sunday through Wednesday and 11 am to 1 am Thursday through Saturday. A full bar with a unique drink selection is available.

Double Dogs
8910 Kingston Pike
Knoxville, TN 37923
865.670.7555
www.doubledogs.biz

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Hire for the Future


By Tom Irmen

It was just a few short years ago that small business owners seemed preoccupied with the state of the U.S. economy and the future likelihood of success for their individual businesses. What a difference a few years has made. Today, by contrast, entrepreneurs nationwide are preoccupied with filling open job positions.

In June of this year, the National Federation of Independent Business (NFIB) Research Center reported that 36% of small businesses were unsuccessful in filling open job positions – the highest level on record. In addition, the NFIB reported that 63% of business owners plan on hiring or are trying to hire new workers to fill existing or anticipated future openings. That’s up five points from last month and represents the highest level since September 1999.

The temptation today is to fill open positions rather than to hire for the future. Trying to fill an open position, while frustrating, can become even more frustrating if you have to refill the same position months later. Here are a couple of suggestions that you may wish to consider if your small business is currently trying to hire.

Discuss the open position opportunity with trusted associates within your company. They know first-hand about the job’s requirements, and they likely have a sphere of friendships unavailable to you. They know these people well and might be in a better position to help you to identify those individuals who are looking for a career rather than merely seeking a paycheck.

Another approach to consider is to seek potential candidates through your vendors. Representatives of your vendors actively market their products and services to other similar companies throughout your marketplace, including your competition. Oftentimes they know of talented individuals looking for new opportunities or hoping to make a move from an employer that might be struggling financially or perhaps one where the personal chemistry isn’t right.

With business optimism at record highs, filling future or currently open positions is critical. Be disciplined, and don’t make the common error of just trying to fill a position. Hire for the future!

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ShelfGenie®


Putting Everything Within Your Reach

Whether you have a new home or have been in your existing home for a while, kitchen, bath, and pantry storage is often a source of frustration for homeowners. While your kitchen and bath cabinetry may be custom, the shelving inside our home’s cabinets and pantry is oftentimes generic. The result can be inadequate storage, excess clutter, and a hard to access space that can be a source of frustration for every member of your family.

The solution is simple: ShelfGenie®! Area entrepreneurs and husband and wife team, Dave and Kelli Holliday, offer homeowners the perfect solution to these kitchen, bath, and pantry challenges. ShelfGenie® helps clients transform their lives by designing and implementing custom home solutions that put everything within your reach. In this interview, Dave and Kelli will answer many of those questions most often asked by homeowners hoping to improve their access, storage, and organizational problems.

EK: Tell our readers a little bit about ShelfGenie®.


Dave: ShelfGenie® provides custom pull-out shelving and accessories for your home. Our products and process help improve access to hard-to-reach areas, increase storage, and improve organization.

EK: So ShelfGenie® actually got its start helping homeowners overcome their storage and organizational needs?

Kelli: Like so many useful products, ShelfGenie® started as a simple answer to a basic question, which is “How can I improve the usefulness of my cabinets and pantry?”

EK: Describe several of the solutions you offer homeowners.

Dave: We offer custom pull-out shelves (we call them Glide-Out shelves), as well as accessories such as spice holders, drawer inserts, and products for corner cabinets. Most often we hear from clients who are frustrated by a lack of storage, trying to find and retrieve items from cluttered shelves, or from those who are finding it increasingly difficult to kneel, bend, and twist to access items from lower cabinets.

EK: Each of your solutions is custom designed and manufactured by ShelfGenie®. How do your solutions differ from those generic solutions found in the “big box” stores?

Kelli: We feel we differ in two main ways. The first is that before we even discuss products, we learn about our clients’ needs, in their home, during a free, no-obligation design consultation. This helps to ensure that clients get the best plan for them and only buy what they truly need. The second difference is that our products are completely custom designed, built, and installed for our clients’ existing spaces.

EK: While everyone can benefit from ShelfGenie’s® Glide-Out shelf solutions, they would appear to be very beneficial to those individuals with infirmities or other limitations.

Dave: The advantage of Glide-Out shelves is that they pull out the full depth of the cabinet. This helps clients actually see and reach what they’re looking for without excess bending, twisting, or reaching.

EK: How much additional storage space is achieved using your solutions?

Kelli: Because they pull out, our shelves can be placed closer together vertically. The result is that for a given space, we can increase the storage capacity by 50%.

EK: ShelfGenie® provides homeowners with an experienced in-home personal designer. Describe the entire process.

Dave: Our design professional meets with each client, in their home, for a free design consultation. They learn from the client about their specific needs and priorities, discuss possible solutions, and then create a 3D design plan. We then take detailed measurements of the existing spaces to the millimeter to ensure our products fit perfectly so they look great and maximize the available space. All of our Glide-Outs are hand-crafted in our plant and expertly installed by our own ShelfGenie® trained installer.

EK: Why is the 3D rendering of their custom design plan important?

Kelli: Our goal is 100% client satisfaction, so we want each client to be able to clearly visualize and understand the plan so they are satisfied before ordering and so there are no surprises. They will also be able to share the plan and the 3D rendering with a significant other if they were not available for the initial consultation.

EK: Is it true that all of your products are made in the USA?

Dave: All of our shelves are hand-crafted in our plant in Alabama to the clients’ exact specs. Our rails and some accessories are sourced elsewhere, either domestically or from overseas.

EK: Can homeowners select different wood finishes?

Kelli: Our Glide-Outs come in several styles and finishes, including basic, classic, and designer. The most popular choice is our classic finish, which is light wood in color with matching melamine bottoms that are scratch and stain resistant. All designer and classic Glide-Outs come standard with quiet, steel side rails that can hold more than 100 pounds each.

EK: Tell us about the ShelfGenie® warranty.

Dave: We give a 100% lifetime guarantee on parts and installation for all classic and designer products.

EK: How can our readers learn more about ShelfGenie®? What is the best way to reach you?

Kelli: We encourage people to check us out on our website, www.shelfgenie.com/east-tennessee, or to give us a call at 865-409-1197 to set up a design consultation.

EK: In closing, is there anything you would like to add?

Dave: Since opening ShelfGenie® late last year, the response has been outstanding, and we’re very appreciative of that. Our team has been able to work with great folks throughout the Knoxville area, and it’s very satisfying to see how happy they are with ShelfGenie®.

ShelfGenie®
865.409.1197
www.shelfgenie.com/east-tennessee

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No Long-Term Care Solution?


A man in his late 80s, suffering from both dementia and routine falls, could no longer be cared for by his wife in their home. Their only option available was a skilled nursing facility costing more than $70,000 annually. They had a small amount of savings, a modest home that was mortgage free, a small pension, social security, and no long-term care insurance. Since he is in good physical health, he may require care for several years. The wife’s only options are to deplete her savings and sell their home, leaving her with very little security should she require medical attention in the future.

Almost universal among seniors is the desire to maintain their independence and not become a burden to their children. And yet for seniors who have made no financial preparations and then later need assisted-living or long-term care, they could in fact become a burden to their families in both emotional and financial terms – far beyond what they might have imagined. Eroding the security of a surviving spouse and depleting their children’s retirement savings are just a couple ways that families are impacted.

Seven out of 10 people will need at-home care, assisted living, or full-skilled care, yet less than 20% of people have long-term care protection. Why? Conventional long-term care insurance costs have become excessive, with some premiums even doubling in just five short years. Also, you lose every dollar you pay into it if you never need it.

But there is an exciting and affordable alternative to conventional long-term care that is available for both individuals and couples called Asset Based Long-Term Care. Essentially, you make a one-time investment (or multiple payments) and receive a multiplied amount that can be used, tax-free, for long-term care costs. If you don’t use your insurance, the amount you paid plus interest can either be left to your heirs or withdrawn by you later in life. You can even use IRA money to fund your investment.

Is Asset Based Long-Term Care insurance right for you? To learn more, contact Yvonne Marsh, CFP®, CPA, at Marsh Wealth Management at 865-662-2162 today for a complimentary consultation.

Marsh Wealth Management
1341 Branton Blvd, Suite 105
Knoxville, TN 37922
865.662.2162
www.marshwealth.com

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Considerations When Buying Vinyl Replacement Windows


By Chris Moon, Co-Owner of Window Works

There are great many considerations confronting homeowners who are considering the purchase of new replacement windows for their home. Vinyl replacement windows today account for 60% of all window sales nationally. Technological advances in manufacturing, along with the attractiveness of today’s vinyl windows and the fact that they will never need painting, make them popular with an ever growing number of homeowners. They can also make your home’s interior quieter, less drafty, and are easier to clean and maintain.

So how important is the selection of a vinyl window brand? Your selection is important but perhaps not nearly as important as the company you purchase your replacement windows from. Think of your new windows and the company you purchase them from as a system. The best windows improperly installed will result in poor window performance.

At Window Works, we strive to provide all of our customers with an experience that exceeds their expectations. A family owned, second generation company, we are A+ rated by the Better Business Bureau and have been recognized by numerous organizations for our expertise and professionalism, including Angie’s List’s Super Service Award.

We offer the highest quality vinyl replacement windows from the top manufacturers in the nation, including OKNA, a premier vinyl and composite window manufacturer known for their superior design and engineering advances. But, more importantly, we offer professional installation, with each team supervised by a craftsman with 20+ years of experience – and all backed up by a manufacturer’s lifetime limited warranty, a written pledge of lifelong quality and performance.

Whether your home needs replacement windows, siding, patio doors, or gutters, I invite you to discover the Window Works difference. From our family to yours, we promise you an experience that will exceed your expectations without the high pressure sales tactics you might have come to expect.

Window Works
151 Sherway Road, Suite 6
Knoxville, TN 37922
865.560.3044
www.windowworksus.com

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