“We Believe in You”

“We Believe in You”

While pharmacological activity can be traced back to as early as the 16th Century BC, today’s retail pharmacies play an even more critical role in the healthcare of our nation’s estimated 330 million citizens. Americans are served by approximately 67,000 pharmacies in the United States, which are located in a variety of retail settings, including standalone pharmacies, grocery, and department stores. With the continued consolidation of services in today’s healthcare industry, it’s not surprising that more than 40% of all pharmacies are owned by only 25 pharmacy chains.

Pharmacies nowadays are very much different than the pharmacies many of us remember as children, where most pharmacies were privately owned by a druggist behind the counter. The druggist and the store’s staff had a personal relationship with all their customers. They were neighbors. They attended the same churches and participated in the same civic activities. Just as importantly, they had a professional relationship with their local family physician. Today most of us select our pharmacy primarily on the basis of convenience. That’s not to say we wouldn’t choose a different pharmacy if they provided a higher level of service – it’s just that most pharmacies today have become “generic.” If the name of the pharmacy wasn’t displayed prominently throughout the store, you likely couldn’t tell one pharmacy from the other.

This was the experience of local pharmacist and entrepreneur, Ellen Phillips, who recently decided to really shake things up in the retail pharmaceutical marketplace right here in Knoxville. Armed with 20 years of firsthand experience as a pharmacist, Ellen and her compassionate and caring team of highly trained associates are preparing to launch believeRX, which is designed to dramatically change the way you view your neighborhood pharmacy. Holistic and interactive, believeRX is committed to helping each of you to “Live Your Best Life.”

In this issue of Everything Knoxville, we’re excited to bring you this interview with Ellen, believeRX co-owner and founder, as well as Gabriella Bowers, believeRX co-owner. We’re confident you’ll be as enthusiastic about believeRX and its potential health benefits for you and your family as we are.

EK: Provide our readers with a brief bio of yourself, including your education and professional experience.

Ellen: I’m from Church Hill, Tennessee. I graduated from the University of Tennessee College of Pharmacy in 1998 with a Pharm D degree. I have both retail and hospital pharmacy experience, with some clinical pharmacy experience, and have been a pharmacy manager for a large corporate retail chain. I’ve been a Pharmacy Preceptor for several Pharmacy Schools, and in 2016, I was awarded the Pharmacist Excellence Award from my employer. I’m also a Certified Health Coach.

EK: Describe some of your past “what if” moments as a pharmacist employed by a pharmaceutical chain where you identified lost opportunities to better serve your customers.

Ellen: There were “what if” moments and missed opportunities with patients I had when working for a large retail chain, where you are required to do things their way. You follow an established routine that doesn’t encourage creativity or thinking outside the box. While I’m thankful for these real life experiences, I’m also grateful for the many opportunities I had to imagine how the services we provided could be improved upon to better serve the needs of our customers.

One terminally ill patient was having difficulty getting his required medications from his doctor’s office. I told him that his time was the most important thing to me. I helped him get the needed medications. Once placed in a hospice, he could no longer come to the pharmacy anymore, but his mother came to get his medication. After he passed, she came to me and said, “You know why we came here, don’t you? We live in Crossville, and my son refused to allow the hospice to send his prescription anywhere else.”

That was a defining moment for me in my career and the foundation upon which we want to build believeRX upon. I’m grateful for the team I have now that came from them for the most part, as well as the patients I’ve met throughout the years. I have patients who have been with me since the beginning of my career, and they place their trust in me to this day!

EK: You’ve expressed your enthusiasm for the team of professionals you have assembled to launch believeRX. Let’s introduce them to our readers.

Ellen: My experience in retail pharmacy introduced me to many of the area’s best pharmaceutical professionals from which we have assembled our amazing team. Our team includes:

Gabriella Bowers – Gabby is a Knoxville native and Farragut High School graduate. She is also co-owner of believeRX. She received an associate degree in arts and science and is a Certified Pharmacy Technician with more than 12 years of pharmaceutical experience. Gabby is also a Personal Health Coach and teaches group fitness classes at several area gyms. Her certifications include Yoga, Primary Aerobic Instructor, Barre, and Les Mills Body Pump. She believes in keeping a healthy mind, body, and spirit. Gabby is married with four children.

Shadrielle Robbins – Shadrielle attended Northwestern State University in Louisiana and graduated with a Bachelor of Science degree with a Biomedical Concentration. We began working together 2015, and I was immediately impressed with her ability to handle difficult situations and maintain composure. Shadrielle has a strong work ethic and is currently attending South College of Pharmacy, where she will graduate in May 2021 with a Pharm D degree. We are proud of the fact that Shadrielle is believeRX’s first pharmacy intern.

Carla White – Carla, a Certified Pharmacy Technician, began working with me in 1998. She is also a Certified Nursing Assistant and Certified Dialysis Technician. Carla is definitely a people person. I remain amazed at how many patients ask for her personally. She is also becoming a Certified Health Coach. Carla is the mother of twin girls and a boy.

Megan Dukes Tingen – Megan is a 2012 graduate of the University of Tennessee and has work experience in event coordination and human resources. A few years ago she decided to join the medical field and pursue a career in nursing. She will graduate from South College with her BSN this fall. When she learned that I was going to open my own pharmacy, Megan knew that she wanted to be a part of my team, because we both value preventative healthcare. She is excited to contribute her nursing knowledge to the pharmacy and our patients.

EK: Many on your team are moms. That has to make you more sensitive to the families you serve.

Gabby: Both Ellen and I are moms and are very sensitive to the unique needs of other families. There have been many times in the past where moms just like you have needed something from the pharmacy, especially for little ones, but a trip to the pharmacy was made even more difficult because of a sick child. That’s why believeRX will offer after-hours delivery services. Moms understand moms!

EK: Our readers will be excited to learn about where your first pharmacy will be located and your planned opening date.

Gabby: believeRX will be located at 9627 Countryside Center Lane in Knoxville. Our building is directly across from Food City on Middlebrook. We are scheduled to open in the second half of June 2019, with our grand opening later in the summer.

EK: What differences from the typical generic pharmacy will customers experience at believeRX? Can you provide some examples?

Ellen: believeRX is committed to providing a service level that exceeds your expectations. Clear communication skills, being attentive to customers, and possessing a thorough knowledge of all of our products are just a few of the ways we’ll provide the highest level customer service. But we won’t rely solely on our 33 years of combined pharmacy experience. We’re committed to learning and growing as our industry and the needs of our customers continue to evolve.

Our services include:

» A full-service pharmacy that accepts all prescription insurance plans: If you discover that your medications are too expensive, we’ll work with you to find a lower cost alternative that puts your health first.

» After-hours delivery service: If it’s after hours and you need an urgent medication, we have you covered with our after-hours delivery service. Established patients can use our after-hours drop box for their prescription. Call the after-hours phone number and go home to rest. We’ll take care of the rest, and once your prescription is ready, we’ll personally deliver it directly to your home.

» Specialty medications that are high-cost oral or injectable medications used to treat complex chronic conditions: Personalized pharmacist-patient relationship, handling, and distribution are necessary to ensure appropriate administration. Home delivery is also available.

» Vaccinations (including travel vaccines): We will also notify you when you are due for vaccinations in order to avoid immunization gaps. A series of medical screening tests will also be provided.

» A large selection of Pro-Active Supplements: Not all vitamins are created equal, so innovation and experience matters. We will offer only the latest supplements with multiple health benefits, taking advantage of the newest technologies to deliver cutting-edge formulas.

» Certified Nurse Practitioner: believeRX will also be staffed after hours by a Certified Nurse Practitioner.

EK: What are your hours of operation?

Gabby: We are open 8:30 am to 7 pm Monday through Friday, 9 am to 5 pm Saturday, and 12 to 5 pm Sunday.

EK: How can you help our readers experience your motto, “Live Your Best Life,” firsthand?

Ellen: At believeRX, expect to discover a level of compassionate care focused on you and your family that you might have thought no longer existed in today’s assembly line response to healthcare. Our team will listen carefully to you and provide you with a level of care designed to meet your unique needs. Not just another generic pharmacy, believeRX is a pharmacy with a heart for your family. Our name says it all. “We Believe in You” and your goal for better health and longevity.

EK: How can our readers learn more about believeRX?

Gabby: Visit our website at www.mybelieveRX.com or visit us during our normally scheduled business hours.


9627 Countryside Center Lane
Knoxville, TN 37931


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What’s New in Table Top

The Town Framery & Gifts
What’s New in Table Top

Looking for the perfect everyday look for your table? Or are you trying to finalize a new look for your home? Now at The Town Framery & Gifts are several lines of linens, from runners, to napkins, to placemats, which are ideal for that finished look for your dining area. Casual elegance in linen blends, heavy cotton weaves and Chindi finishes in plaids & solids.

Don’t forget the accessories, including napkin rings, napkin holders, and décor for your table top in galvanized and farmhouse cream finishes. A full line of battery operated, remote control candles to set off your table display or buffet are offered in white, cream, birch, taupe, and gray.

With the outdoor dining season upon us, the perfect tray or caddy to get from your kitchen to the deck, patio, or pool are among the fabulous side items now available. Also available are weighted napkin holders to pair with a wonderful selection of napkins in cocktail, luncheon, and guest sizes.

If you are entertaining, you will want to pick up a few of the Rabbit Creek dip mixes or Copper Leaf Jams & Jellies for that delicious and easy appetizer or perfect glaze!

Serving your everyday needs at The Town Framery & Gifts. Think big… shop small!

The Town Framery & Gifts

12814 Kingston Pike
Farragut, TN 37934


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Benefits of Doggy Daycare

Does your dog lack individual attention while you are at work? Well, a healthy alternative is Doggy Daycare. Here are the benefits:   

» Relieves boredom/separation anxiety

Left alone, dogs become bored or anxious, with separation anxiety causing destructive behaviors, including chewing, excessive barking, howling, and accidents. Daycares offer healthy stimulation, preventing these behaviors.

» Provides routine

Dogs are creatures of habit and like routine. Daycare will help maintain a routine of romping stomping and exercise.

» Socialization

Dogs are social animals and enjoy other dogs of like/like size and personality type, plus humans to develop their social skills. There is never a dull moment at Ms. C’s, except during rest time from noon to 2 pm daily.

» Attention

At daycare, dogs continually interact with staff. We understand a dog’s need for loving attention. One of our staff will be with your dog from 7:30 am to 6 pm daily.

» Safety

Daycare is a safer option than leaving them alone, especially if your dog tries to escape his yard or crate. Safety is our first priority. Vaccinations must be up to date, including canine influenza, DHLPP, bordetella, and rabies.

» Affordable

Some may think doggie daycare is expense. At Ms. C’s, it’s very affordable at only $20 per dog per day from 7:30 am to 6 pm on Mondays, Tuesdays, Thursdays, and Fridays.

» Flexible

Bring your dog once or twice a week, whatever works for you. If you need daycare at the last minute, just give Ms. C’s a call. Dog must be current on all vaccinations.

» A tired dog is a happy dog

A dog who has been active and well-cared for throughout the day tends to be more content.

For more information about Ms. C’s, call 865-986-6325, come by for a tour, or visit www. MsCsBedandBiscuits.com and book a daycare reservation. Enjoy peace of mind knowing that your dog is in good hands, eliminating the guilt felt leaving him home alone for long periods at a time.

Ms. C’s Bed & Biscuits

2145 Beals Chapel Road
Lenoir City, TN 37772


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What Will the Markets Do When You Retire?

By Yvonne Marsh, CFP®, CPA

Imagine the markets decline 15% on your first day of retirement! Your $500,000 nest egg is now worth $440,000.  You will need an almost 18% rebound to recover.

What if the opposite were true? The markets increase 15%. Your $500,000 is now worth $560,000.

In retirement, you can do everything right – you save diligently, work with a fiduciary advisor, focus on low fees and tax efficiency – but market corrections early in your retirement years can dramatically alter the ability of your money to last your lifetime. Called Sequence of Returns investment risk, it’s the luck of the draw and can devastate your best laid plans. Few investment professionals talk about or even understand it.

For example: John and Sue retire at age 65 with $500,000 in identical balanced portfolios and plan to withdraw $25,000 annually, adjusted for 3% inflation. John retires as the markets go down. He averages an 8% return but runs out of money by age 83. Sue retires in a market rally. She averages the same 8%, with her corrections coming in later years. Her portfolio at age 90 is $1.6 million. Why the disparity? Markets don’t give averages; they give you actual returns that work out to an average. The order in which you earn that average matters!

What’s a retiree to do? Work with a fiduciary to structure your investments according to time and purpose.  Invest conservatively for assets needed earlier. Invest for growth with assets needed later. Typically advisors simply invest by account type: IRAs one way and brokerage accounts another way. This simply does not mitigate Sequencing Risk.

Secondly, have enough guaranteed income to meet your basic needs. This gives you the flexibility to wait out a down market. If Social Security isn’t enough to do that and you don’t have a pension, create your own pension annuity with a highly rated insurance company. Many new income opportunities exist today that didn’t exist 10 years ago.

Your early retirement years define your later retirement years – all due to the unknowable Sequence of Returns risk.  Take the steps today to protect your tomorrow. Give us a call to learn more.

Marsh Wealth Management, LLC

504 Ebenezer Road
Knoxville, TN 37923


Financial Planning & Investment Advisory Services are offered through Marsh Wealth Management, LLC (“MWM”), an independent investment advisor registered with the state of Tennessee. Yvonne Marsh is an Investment Advisor Representative of MWM in the state of Tennessee. Marsh Professional Group, LLC, is a TN registered public accounting firm and a separate legal entity from MWM. For a detailed discussion of MWM and their investment advisory fees, see the firm’s Form ADV on file with the SEC at www.adviserinfo.sec.gov.

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Discover Old-World Craftsmanship

European Fine Hardwood Floors
Discover Old-World Craftsmanship

“During our recent home renovation, my husband and I were looking for someone to install new hardwood flooring, finished on-site, throughout two-thirds of our home,” said Suzanne Rudd.

After receiving other estimates, Suzanne and her husband found Valera and Svetlana Tomescu of European Fine Hardwood Floors.

“We were impressed with their highly rated reviews,” said Suzanne. “Upon meeting the Tomescus, we were further impressed with Valera’s extensive knowledge, patience with our many questions, and thorough explanations. Valera is Bona authorized and certified and uses only Bona products.

“We chose to do much of the demo ourselves and decided to stay in our home during the entire remodel. I believe this gave both my husband and me a unique position to observe the entire process, from prepping the subfloor to the final finish. Always on time and always maintaining contact with us, Valera is a true craftsman with remarkable attention to detail, working conscientiously to achieve the highest standard throughout the job. I’d honestly describe European Fine Hardwood Floors as flooring ‘artists.’ Their work ethic is impeccable and seemingly untiring. Even the placement of each piece of lumber was scrutinized and re-done if they weren’t satisfied with the overall look.

“Working at home during the day, I watched the amount of work that went into every phase. Just the volume of Bona products, from multiple grades of sandpapers to finishes, was mindboggling. I had no idea that much work could go into flooring. And it shows! From the bare wood to the final finish process, we were and remain in awe of the process and are now in awe of our gorgeous flooring. We could not have found anyone who would have done such a thorough, professional, and lovely job. Remarkably, European Fine Hardwood Floors was in line with our other estimates.

“We’d been told by the other installers we’d have quite a lot of dust; European Fine Hardwood Floors said we’d have none. Other subcontractors working in our home laughed a little and said ‘wait and see, there will be dust.’ There was no dust. There was no cleanup of dust. None. It was wonderful.

“My husband and I had an additional bonus by staying in our home throughout the flooring process: We found the Tomescus to be friendly, always upbeat, and very considerate. We look forward to seeing them again for my office floor. I’d strongly recommend European Fine Hardwood Floors.”

Whether you’re contemplating new hardwood floors or refinishing your home’s existing hardwood floors, discover the European Fine Hardwood Floors difference of old-world European craftsmanship for yourself.

European Fine Hardwood Floors

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McKenry Receives National Closet Design Award

Chris McKenry, Chief Organizing Officer of Closets by McKenry, is this year’s recipient of the Designer of the Year Award for Closets from the Interior Design Society.  The announcement was made at the IDS Awards Gala in Palm Springs on May 4th.  Presented by celebrity designers Carson Kressley and Thom Filicia, the award recognizes the creation McKenry did for the Master Closet in the 2018 Alzheimer’s Tennessee Designer Home and Garden Tour.

“While it was a privilege to have been chosen to participate in the inaugural Home and Garden Tour, this national recognition for my closet design is truly humbling,” said Chris.

This year the Interior Design Society had the largest ever number of submissions from across the county, and each award was chosen by a panel of 16 leaders in the interior design field.

When asked about the specifics of this project, McKenry shared, “The homeowner’s needs were considered, as well as the craftsman style of the home.  The footprint of the master closet totaled 175 square feet.  In the closet, gray melamine with mission fronts complemented the master bath design.  Antique mirrors were inserted into the doors above the custom dresser, which was topped with white quartz.

“The entry is in her Lady’s Boutique and features an island with hamper and jewelry drawers under a white quartz top.   Above hanging garment and shoe shelves are high cabinets available to store out-of-season items.

“The smaller Gentleman’s Haberdashery contains open cabinets for his hanging garments with shoe storage and drawers and cabinets above for long-term storage behind doors. This area leads to the laundry, which is divided by an 8′ dark stained pocket door.  For this reason, the entire system is 101″ high and features base and thin top trim to not compete with the crown molding in the room.”

Closets by McKenry was opened in 2015 after Chris returned to Knoxville after 15 years in Los Angeles, where he was a professional organizer.  McKenry said that when he was in LA, he often found that new closets did not always meet the storage needs of the client.

“I just love the beauty of an organized home, and my first step to design is a thorough assessment of needs,” he said, adding that the last step is the follow-up after installation.

Closets by McKenry

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Say Hello to a Truly Customized Night’s Sleep

Brothers Bedding Mattress Factory
Say Hello to a Truly Customized Night’s Sleep

When you shop retail mattress showrooms today, it may appear that you have a wide variety of mattresses to choose from, but in fact, you really don’t. You merely decide that this in-store mattress seems to be more comfortable than the other in-store mattresses that you just tested. In a word, you settled!

Is there really a genuine alternative to the outdated way we buy mattresses today? You bet there is! Since 1938, Brothers Bedding Mattress Factory has been the undisputed leader in mattress innovation right here in East Tennessee. Other brand name manufacturers that produce in mass volumes to meet their demands merely offer you a limited selection of mattress styles and comfort levels.  Brothers Bedding Mattress Factory offers you a virtually unlimited selection of custom-made mattress styles and comfort levels to meet anyone’s needs. You will sleep well knowing every stitch, every cut, every measurement was done just for you by our master craftsmen.

With four convenient area locations to serve you, Brothers Bedding in Knoxville has been the most trusted way to purchase that “just-so-perfect” mattress for more than 80 years, and here’s why:

» Brothers Bedding custom manufactures your very own personal mattress to meet your needs and the needs of your spouse, because each side of your mattress is custom designed for that individual using only the highest quality materials. Unlike most competitive mattress companies, Brothers Bedding is home of the “2-sided flippable mattress” to provide even more years of sleep comfort.

» Brothers Bedding offers you a 120-day Comfort Guarantee and up to a 20-Year Non-Prorated Warranty. They truly care about their customers. If your comfort level is not perfect on your new Brothers Bedding mattress, no matter the reason, they will re-customize your mattress at no charge. You can even choose to come to the factory and see your mattress being made right in front of your eyes.

» The salespeople at Brothers Bedding Mattress Factory are highly trained to listen to your needs, educate you, and fit you to the mattress that will provide you with the sleep you’ve only dreamed of.

» Finally, get ready to save, because Brothers Bedding is the manufacturer; there is no middleman mark-ups or big marketing budgets here. You always save by buying factory direct. Your mattress is made the night before it was delivered fresh out of the oven.

Sound too good to be true? You are invited to discover the best way to purchase your next mattress. Say goodbye to pushy salespeople and high prices. Stop settling and say hello to hassle-free customer service, true custom comfort, and the best night’s sleep you’ve ever had.

As an added incentive, and for a limited time, take advantage of their savings of up to $600 when you add an adjustable base to any mattress purchase of $799 or more.

Brothers Bedding

220 N. Peters Road
Knoxville, TN 37923

5610 N. Broadway Street
Knoxville, TN 37918

906 Callahan Drive, Suite 110
Knoxville, TN 37912

823 Foothills Mall Drive
Maryville, TN 37801


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Overcoming Your Fear of Going to the Dentist

Fear of any medical procedure, including dental procedures, is not uncommon. As Beth learned, communicating your concerns to your medical provider can help you overcome your anxiety.

EK: Beth, share with us your fear of going to the dentist.

Beth: I had a horrible and intense fear of going to the dentist because of awful experiences from previous dental work. That was before I learned of Farragut Dental Studio from Everything Knoxville magazine. Their entire team was extremely gentle, patient, sweet, and tender in helping me feel safe during every step of the process and at each visit. “Amazing” doesn’t even begin to describe how wonderful they are. They compassionately worked with me through tears and shakes to make me feel relaxed during my first visit, and each visit got easier because I could trust them to listen to me and put my comfort above just getting the job done.

EK: You mentioned that the setting itself was helpful in overcoming your apprehension. How so?

Beth: The atmosphere and environment of the dental studio is beyond comparison. They greet you with a warm compassion that makes you feel special and genuinely cared for. The dental process uses the most modern, high-tech instruments that make the whole experience so much better than you can imagine. It’s the only time taking x-rays have not hurt or made me gag. Also, there’s a flat screen monitor above that enables you to watch a show or movie while they work on your teeth. It’s a wonderful distraction that takes your mind off what’s going on. When you arrive for your appointment, they’re ready for you. No long waits when you’re there; it’s all about you.

EK: Would you recommend Farragut Dental Studio to others?

Beth: Absolutely! Dr. Vyas and his team are a blessing, especially if you have a fear or are just plain petrified of going to the dentist like I was. They will help you overcome your fears and provide you with a beautiful smile in a wonderful setting. They pay close attention to detail and describe your procedure to you in a way that is precise and clear and not just technical dental language. Also, they make sure that you always feel in control of what’s going on.

EK: In closing, is there anything else you would like to add?

Beth: Mere words don’t accurately describe my Farragut Dental Studio experience. I’m so grateful to have found them, because going to the dentist was like a living nightmare, and I needed a lot of work done. The results were incredible and literally brought tears to my eyes. If a dental practice could win a Nobel prize, they deserve it and would win it, hands down. Thanks to Dr. Vyas and his entire team. You have no idea how much your care and concern mean. I can get back to living life again. No more hiding!

Farragut Dental Studio
11201 W. Point Drive, Suite 101
Knoxville, TN 37934

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Shae Design Studio

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You Might Need a New Closet

Borrowing from Jeff Foxworthy, here are some thoughts about organization:

  • If more clothes are on the floor than on your hanging rod, you might need a new closet.
  • If your wire shelving is falling from the wall, you might need a new closet.
  • If you wear the same pair of shoes every day because you can’t find the ones you want, you might need a new closet.
  • If your organizing system is to shut the closet door so you can’t see the clutter, you might need a new closet.

There are many reasons to consider getting a new closet system: To get better organized, to have more storage, to make a more beautiful space. The best reason to do any project in the home is to add joy to your life – to create a space that is welcoming and saves time getting dressed.

Before the current Maria Kondo craze, NAPO (National Association of Productivity and Organizing Professionals) members have helped clients deal with clutter and be better organized. Professional organizers help to demystify the challenges faced in being more productive at home.

Barbara Hemphill introduced the “Art of Wastebasketry™” in her book Taming the Paper Tiger at Home. It was Barbara that said, “Clutter is postponed decisions™.” In other words, the first step is deciding what needs to be edited. Then Julie Morgenstern wrote Organizing form the Inside Out, which states that we have to accept responsibility for our disorganization. She shares that change starts within us; the problem is not caused by others.

When Peter Walsh came on the national organizing scene, his theme was (and still is) we need to Lighten Up. Our clutter is weighting us down. Now it’s Maria Kondo’s time in the spotlight sharing that our things must bring us joy.

These are all great principles to learn from when organizing around the house, especially starting a closet design project. After the clutter is gone, a good custom storage design will give the best use of space. It can be grand or simple. Either way, having a system designed for your needs will keep things accessible and organized. And today’s closet systems have flexibility to change as your needs change.

If your closet does not add value to your life, then you need a new closet. Call Closets by McKenry for your complimentary consultation.

Closets by McKenry

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