Window Works


Family Owned – Made in America – Founded in Knoxville, Tennessee

Sister and brother, Wendy and Chris, share many great memories of their childhood, but one in particular stands out.  These two siblings had the rare opportunity to observe their parents, Tom and Kay Moon, launch and operate several small home improvement companies throughout more than three decades.  Because Tom and Kay focused on providing a customer service level that exceeded the expectations of their clients, Wendy and Chris learned that success was the natural result of treating homeowners as they would like to be treated.  By placing the needs of their customers first, they learned that genuine success would follow.

Today Wendy and Chris have assumed the entrepreneurial reins of operating Knoxville-based Window Works here in East Tennessee from Tom and Kay.  Much has changed in the window replacement marketplace as new technologies continue to offer area homeowners exciting new options and features when replacing your home’s windows.  But one thing that has not changed is the reputation they have earned for integrity and honesty that was the hallmark of success that was instilled in them as children by Tom and Kay.

In this issue of Everything Knoxville, we are pleased to share with you this interview with Wendy and Chris, in addition to some recent family photos of two generations of entrepreneurs along with some third generation hopefuls.

EK: What do you remember most about your early childhood memories of your mom and dad working in your family business together?

Wendy: Honestly, it was how hard they worked.  They were never the type of people to sit back and let something happen.  Growing up I remember my dad talking to us about the importance of setting goals.  But he would take it one step further by helping us break down the steps needed to achieve those goals and developing a plan for success.  Anyone can say they want to do something, but it’s figuring out what it will take to make it happen that’s the true test.  They have never shied away from hard work, and that was passed down to their kids and grandkids.  I believe this work ethic spills over into our business and is reflected in how we operate.  Each job is as important as the next, and each customer’s goal for their project is kept at the forefront of what we are working towards.

EK: As a child, did you ever contemplate self-employment or joining the family business?

Chris: Growing up I watched my dad spend his entire adult life, since returning from Vietnam, in the home improvement industry. First as a contractor, then as a sales rep for one of the leading window and siding manufacturers, next in the wholesale distribution sector, and finally in retail with Window Works.

The thought of working for myself and providing for my family has always been an inspiring notion. I’ve always been drawn to the home improvement industry, because it fascinates me to see how a home can evolve with each personal touch by the homeowner.

I spent more than a decade working for one of the top engineering companies in the United States to only feel I wanted more. When my parents approached me about coming into the business, I didn’t think twice about it. I was so excited to come in and learn as much as I could.

EK: As brother and sister, what has been your experience in working so closely with your sibling?

Wendy:  It’s been an easy transition. We both have our respective area within the business, and at the end of the day, we are first and foremost family.  It’s something our parents stressed as we stepped in and took over: Family first.  I’ll admit there is an added reassurance knowing it’s a family member who is working with you towards the same goal, and it helps that our views on things are so similar.

Truthfully, I have always had a great respect for Chris and have been proud of his accomplishments and how hard he works.  He’s honest, hardworking, intelligent (but don’t tell him that!), and even funny, but above all, he is loyal. It wasn’t a hard decision in deciding to go to work with my brother and one I’ve never regretted.  We were already there for the milestones – good and bad – in each other’s lives. Now we just get to celebrate the achievements with the business, too.

Chris: Well, that depends on what day you ask! Just kidding. It has been a blessing for me. We were fortunate to learn early like most small businesses that we all have our own day-to-day jobs to worry about. Though our tasks may overlap at times, we generally stay busy with our own responsibilities.

I’ve always admired my sister, her work ethic, and drive. It’s been a great fit, because our strategies to hit goals, ambitions with the business, and how to resolve conflict align.

We sat down before we moved forward as business partners to make sure we agreed that family came first above anything. Not just our immediate family, but the families of our team and our clients we serve on a daily basis. Putting that at the forefront of our daily routine, along with all that we have learned from our parents, has been the key to our business and why I think we see so many return and referred clients.

EK: Growing up and watching your parents work together in business, what important characteristics did you observe that you attribute to the success of Window Works today?

Wendy: They always instilled in us to be honest and fair.  Those characteristics set the standard for how they would treat their customers and is part of what I think made them successful.  They offered a great product at a fair price and, just as important, stood behind the work that was done.

It wasn’t and still isn’t uncommon for us to see some of my parent’s past customers while out at a store or eating. They always stop and have a word with them, never reluctant due to a past issue.  They knew that by being honest and treating each customer fairly, they could always be proud of each completed job. My dad especially enjoyed building relationships, educating homeowners, and strived to treat them as he would want to be treated.  It’s why people still call in today asking for him personally.

EK: What role do your parents play at Window Works today?

Chris: Our parents retired in 2015 with a desire to travel. After a little setback with health issues, they are now proceeding as planned to travel to some of the national parks. (I would advise all readers to stay off the road if they see my parents pulling an RV in their direction.)

My parents still come down to the showroom from time to time to catch up with the team and make sure Wendy and I feel supported and are successful. My dad especially loves catching up with old clients, giving our manufacture reps a hard time when they pass through, and even taking a lead or two from time to time.

EK: How has technology transformed your marketplace?

Wendy: Technology has had a great impact on our business.  With its progression things such as advancements on coatings for glass are now at a higher rate, which yield a greater energy savings.  There are also more color options and better spacer systems, all of which benefit our customers in the end.  We spend a great deal of time vetting any manufacturer we offer and comparing their technology and advances with other products that are in the marketplace. One of the exciting things about our newest OKNA line is that it not only outperforms its competitors on energy efficiency, but it also excels in areas such as air infiltration and structural integrity.

Technology has also changed how consumers shop.  People are now more apt to educate themselves on the Internet as to what options and features are available.  They can compare window lines and see where the differences are and decide what is important to them.  With reviews being so easy to access, consumers can also research the company they are hiring.  As a homeowner, I have done it, and we encourage our potential customers to do it – read the reviews and see what our past customers have had to say about us. Once you do, we think you will see why we have such a high rate of customers being referred to us.

EK: Tom shared with us his excitement about a new window that is now available from OKNA.  Share with our readers a little bit about OKNA.

Chris: OKNA has an amazing product line. They specialize in windows and doors earning a reputation for innovation, quality, and performance. They are always working to improve and advance past the status quo. At OKNA, they value the importance of providing customers with one of the most improved energy-efficient windows on the market.

One example of this is: Their window lineup is recognized as ENERGY STAR Most Efficient 2018. Most Efficient is a new distinction that recognizes products that deliver cutting-edge energy efficiency, along with the latest in technological innovation. It is an award that truly represents the best of Energy Star products.

EK: In addition to replacement windows, what other products do you offer homeowners?

Wendy: We also offer siding, patio doors, and gutters.  With different manufacturers, it means homeowners have many choices as far as colors and styles, so there is something for everyone.

We are excited about our newest and exclusive line from OKNA.  Customers have the option of a premium vinyl replacement window but also have an option for a composite window. This new line of windows offers a stainable or paintable finish. Best of all, it comes with a lifetime warranty that surpasses what can be found on the market for a wood window.

EK: How has your insistence on providing a customer service experience that exceeds the expectations of your clients impacted Window Works?

Chris: We always take each job personal no matter how small or big. Our clients give us the opportunity to come into their house to change its current state for the better. We take that seriously by looking at each home we go in as our own.

We establish on the front end the reason for the updates – whether it’s for the maintenance-free advantage, the energy efficiency and savings it can bring, or to update the overall appearance of the house. Those are just a few things we address when we work alongside our clients to find the right products for their project.

If we sell something to our clients that they may not need or even want just because we can “sell it,” that doesn’t help either one of us in the long run. The homeowner will feel a lot less satisfied, but by educating and working with our clients on the front end, we try to eliminate any chance of this happening. At the end of our projects, we hope we’ve exceeded their expectations and gained their trust to recommend us on down the road.     

EK: One thing we found interesting is that the lead installers on each of your installation teams have 20+ years of experience.  Why is this important?

Wendy: For a homeowner, someone removing a window from their home sounds like a daunting process.  As homeowners ourselves, we completely understand how important it is to trust the people that you allow to work on your home, and by having highly skilled and qualified installers with extensive experience, it helps to give homeowners the peace of mind in knowing that if by chance they run into something out of the ordinary, they can rely on their experience to determine the best way to move forward with the install – and even more importantly that it will not compromise their window or their home.

Window Works is also on an approved contractor list through the TVA Escore program.  This is an added benefit for the customer.   It allows for a third party to come in and inspect our work after we are done to make sure it was installed and sealed properly.  It’s a wonderful added value that any of our customers can take advantage of.

EK: Tell our readers about your warranty.

Chris: We have spent a lot of time selecting our products that we offer our customers for a number of reasons. One reason among many is the warranty. A customer that is only planning on staying in their current home a year or two may not be as concerned as someone who is planning on staying 10, 20, or even 30+ years. That’s when a warranty matters. At the end of the day, we are not in the home improvement business; we are in the customer service business. Having a warranty in writing goes a long way for a homeowner’s peace of mind.

EK: On a personal note, what has your parents’ decades of efforts meant to both of you and your families?

Wendy: They are a great role model for our whole family.  Their years of hard work have afforded us this amazing opportunity to continue to grow what they started.  We feel blessed by what they have taught us and what we continue to learn from them.

Chris: It’s a true testament to their legacy. It’s been nothing but amazing for my family and myself to be able to come to work every morning and add to that legacy. I love telling our story to both old clients and new. A story that doesn’t just stop here in Knoxville but also carries on down to Chattanooga to our sister location run by my Uncle Johnny, Aunt Pam, and two cousins, Trey and Tiffany. That’s where I think the decades of effort mean the most. Our parents and extended family have built a solid foundation, which is key for the success of the second generation. Wendy, myself, and our cousins look forward to continuing to contribute to our already strong foundation for the next generations to come.

EK: What is the best way for our readers to learn more about Window Works?

Wendy: There are a couple of ways.  You can call us at 865-560-3044, or if you prefer, you can come by our showroom at 151 Sherway Road, Suite 6.  It’s right behind Harper Audi dealership.

EK: In closing, is there anything you would like to add?

Chris: On behalf of the Window Works family, we just want to thank all of our clients for allowing us to come into their home and show them the Window Works difference. We look forward to helping any future clients who are considering replacing windows, siding, gutters, and patio doors. Given the chance we think you’ll find we take pride in what we do and look forward to working with you.

Window Works
151 Sherway Road, Suite 6
Knoxville, TN 37922
865.560.3044
www.WindowWorksUs.com

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Are Hidden Fees Hurting Your Investment Returns?


By Yvonne Marsh, CFP®, CPA

A recent TV commercial caught my eye where a young son asks his dad how his investment advisor gets paid, and the dad admits he doesn’t know.  The truth is, it’s hard to know!

So what is an investor to do?  Research your current investments, and know what questions to ask.  Here are a few tips:

  • For mutual funds, know what share class you own. Look at your statement and see what it says: CL A, CL B, CL C, or CL I after the mutual fund name.  This Class letter is how your broker gets paid – whether it’s a front-end purchase load (A share), a back-end sales load (B), or a C Share with no load but a higher, ongoing fee. Loads can range from 3% to 5.75%, so it’s important to know which ones you have.  Class I shares, used by flat-fee based advisors, don’t have loads.
  • Know what 12b-1 marketing fee you’re paying. Look up your mutual fund on an independent site, such as Morningstar.  Depending on your Class A, B, or C, it can range from .25% to 1.25%.  Class I shares don’t charge 12b-1 fees.
  • While you’re looking at your 12b-1 expense on Morningstar, also take note of the “expense ratio.”  That’s an operating expense charge and netted against the investment return.  Investing in low cost funds should be an important part of your strategy.
  • Look at the Schedule D on your tax return. How much capital gains and losses is your advisor creating?  If your broker is actively trading your account, it can really hit home at tax time.  Tax-managed mutual funds are an important part of an effective investment strategy.  The adage “It’s not what you earn, it’s what you keep” is very true.
  • Lastly, know whether your advisor works through a broker or registered investment advisor (RIA).  Brokers are held to a suitability standard of duty and are paid through commissions, loads, and 12b-1 fees. RIA’s are held to a fiduciary standard of duty. They are paid an investment advisorya flat fee based on your portfolio assets and don’t receive loads, commissions, or 12b-1 fees.

Want to know what fees you are really paying? Call today to set up your complimentary meeting.  We will give you a clear understanding of your current investments’ costs using third-party, objective software. consultation, or bring a friend and join us at our next Lunch ‘n Learn at Lakeside Tavern to learn more.

Marsh Wealth Management, LLC
1341 Branton Blvd, Suite 105
Knoxville, TN 37922
865.622.2162
admin@marshpros.com
www.marshwealth.com

Financial Planning & Investment Advisory Services are offered through Marsh Wealth Management, LLC (“MWM”), an independent investment advisor registered with the state of Tennessee.  Yvonne Marsh is an Investment Advisor Representative of MWM in the state of Tennessee.  Marsh Professional Group, LLC is a TN registered public accounting firm and a separate legal entity from MWM. For a detailed discussion of MWM and their investment advisory fees, see the firm’s Form ADV on file with the SEC at www.adviserinfo.sec.gov.

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Create a Lifetime of Memories in Your Home’s Kitchen


By Patti Baker, Co-Owner of Granite Transformations

As a young girl growing up in Pennsylvania, my mother’s kitchen became a very special place to me. It was the family gathering place when aunts, uncles, and cousins came to visit. I have fond memories of newborn infants and fiancés being introduced to family members for the first time, fresh baked cookies, and roasted Thanksgiving Day turkey. My own kitchen has similar memories that I hope my children and grandchildren will cherish as well.

America’s kitchens remain our home’s source for a lifetime of memories. Unlike any other room in our home, our kitchen exudes a sense of warmth and comfort that welcomes guests.

I’ve especially enjoyed the last 13 years of my life as my husband, Buddy, and I have helped thousands of area families create their own special gathering place in their home’s kitchen. As owners of Granite Transformations, we have helped countless homeowners transform their kitchens into that unique place we remember as children – a room where they can create all-new memories of their own that will last a lifetime.

The centerpiece of the Granite Transformations’ story is their patented premium engineered granite countertops. They are made from the finest granite, quartz, and post-consumer recycled glass – the highest quality materials combined with state-of-the-art technology – to produce the finest granite countertop surfaces on the market. All the beauty nature has to offer, only better. You deserve the best, and you can get it without the demolition and installation headaches associated with ordinary slab granite.

Granite Transformations’ surfaces outperform ordinary granite, because they are non-porous, stain resistant, and maintenance-free.  There is no sealing necessary to be safe for food preparation. We believe in it so much that we warranty the materials for life.

Granite Transformations’ countertops are ideal for homeowners who demand durability and value. Because Granite Transformations’ granite countertops install over your existing counters without messy, time consuming demolition, you can enjoy your new kitchen in as little as one day. We also do backsplashes, bathrooms, bars, and floors.

Granite Transformations also offers homeowners other products to help transform their kitchens, including cabinet refacing. You can get a whole new look in days, not weeks.

Whether you’re building a new home or updating your existing home, create that perfect family gathering place in your kitchen and create a lifetime of fond memories. Call Granite Transformations today at 865-622-2381 to set up your free, in-home consultation.

Granite Transformations
10539 Lexington Drive
Knoxville, TN 37932
865-622-2381
www.granitetransformations.com

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The Best Oriental Rug Washing System Just Got Better


By Kerry McDuffie, Owner of Superior Carpet & Rug Cleaning

Since first launching Superior Carpet & Rug Cleaning in 1985, much has changed in our industry.  Technology has made it possible to clean carpeting more effectively and efficiently, and new and improved synthetic fibers have improved both the appearance and longevity of our home’s and office’s wall-to-wall carpeting.

One thing that hasn’t changed is the all-natural materials used in our favorite and treasured Oriental rugs.  Their wool and cotton construction and all-natural dyes, while durable, also make them susceptible to permanent damage if washed improperly.

That’s why I created our proprietary 11-step Oriental rug washing process.  Based on my more than 30 years of carpet and rug washing experience, this system not only washes your Oriental rugs, but it protects them from the damage that can result from improper handling and cleaning.

Today I am proud to announce that our proprietary Oriental rug washing system has become even better thanks to new, state-of-the-art technology. We have just installed the new Marinator Decon System from Rug Reviver in our West Knoxville Oriental rug washing boutique.  This new system allows us to circulate up to 80 gallons of solution per minute throughout your entire rug, leaving your rug cleaner than ever before.  Adding to our already successful 11-step rug washing process, Superior Carpet & Rug Cleaning can safely and efficiently wash your favorite Oriental rugs, protecting them as potential family heirlooms.

Discover for yourself just how East Tennessee’s proprietary, 11-step Oriental rug washing system just got better. Also, you will be pleased to know that our Oriental rug washing turnaround is three weeks or less.

Superior Carpet & Rug Cleaning
865.691.5686
www.superiorofknoxville.com
info@superiorofknoxville.com

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Did You Do Your Squats Today?


Workout Anytime is a real gym getting real people real results! School is back in session, and it’s time to get your fitness on track.  Did you know that Workout Anytime locations are owned by members of your community?  Local owners, April and Kurt Nitzsche, would like to invite you in for a free seven-day trial of either their Bearden or Maryville gyms.

Workout Anytime is a great environment for everyone at every fitness level, so if you don’t know how to perform squats properly or use fitness equipment, no worries!  You will get a free success session with your membership.  We will teach you everything you need to reach your goals!

Physical activity doesn’t have to be drudgery.  If you’re moving, it counts!  At Workout Anytime, everything we do is designed to take you on a results-based journey to get you into the best shape of your life! Don’t confuse us with the competition.  We provide the best pound-for-pound workout in the industry, with lines of the finest fitness equipment, cardio, and free weights, Hydromassage, and tanning, as well as personal training and nutritional support.

We are a convenient, community-based health club offering a clean, safe facility, friendly staff, and memberships as low as $10 per month! Workout Anytime also offers month-to-month memberships with 24/7 access to 170+ locations, including eight area locations!  When you’re ready to get in the best shape of your life, we are here for you 24/7.

Workout Anytime – Bearden
(Next to PF Chang’s)
6739A Kingston Pike
Knoxville, TN 37919
865.558.3588

Workout Anytime – Maryville
(Foothills Mall)
141 Foothills Mall Drive
Maryville, TN 37801
865.233.5963
www.workoutanytime.com

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Your Choices Go Far Beyond Just Medicare


By Scott Gallian, MD

Medicare open enrollment begins on October 15 and ends on December 7.  Millions of new qualified Medicare recipients, as well as existing Medicare recipients, will be bombarded with television, radio, and print advertisements from Medicare and other Medicare related health plans informing them of existing Medicare plans, Medicare supplement plans, Medicare advantage plans, Part “D” prescription plans, and more.

If it all sounds confusing, it can be.  But for many, the decisions you make now can be among the most important healthcare decisions you will likely make in your lifetime.  The best advice is to begin evaluating your options as soon as possible, even before October 15.  Knowledge is power, so talk to friends and relatives about their choices, and ask your healthcare providers for their recommendations.  There are also some objective guides to Medicare available.  Keep in mind that plans that may look attractive this year can see rate increases and changes in coverage, deductibles, and physician networks.

After you’ve made your decision on Medicare coverage, an even more important decision awaits you… selecting your Medicare providers.  Your choices will determine the quality of the healthcare you will experience throughout your retirement years, as well as the quality of your life.

At Gallian Medical Group, you will discover a level of compassionate and caring healthcare that you experienced as a child but that you might have thought no longer existed today.  We are an independent, privately owned, full-service, premier primary care clinic that provides excellent patient care and outstanding customer service.  We don’t have quotas to achieve that limit our time with our patients, and gone is the assembly line feeling that patients experience in most managed care medical environments today.

If you’ve chosen your Medicare plan, then I invite you to rediscover an entirely new healthcare experience that puts you, the patient, first.  Together with you, your Medicare provider, and our experienced and compassionate team of medical professionals, you too can experience a full and rewarding retirement.

Gallian Medical Group
10744 Hardin Valley Road, Suite 106
Knoxville, TN 37932
865.383.7223
www.gallianmedical.com

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There’s New Hope for Migraine Sufferers


By Dr. Ryan Bell, DC

You probably have experienced or know someone who suffers from regular migraines. In the United States, more than 38 million people suffer from migraines. These can range from constant dull headaches to head pounding pain that causes a person to become nauseous. While this seems to be common among many people, it isn’t normal and should never be expected as just your lot in life.

Doctors still do not know what causes a person to experience a migraine. They think it can be many different factors, and each person is different. Some can be due to misalignments in their neck or constant stress causing tightness in their upper back. Foods and weather can bring on migraines for some. Migraines can also occur during hormonal changes in the body. The majority of times a person suffering with migraines takes some form of medication that might help with lessening the effects of them. Unfortunately, these can cause other kinds of headaches or negative side effects.

There is hope, though. Chiropractic care has shown to be very effective in reducing the severity and frequency of migraines. Research is starting to support the claims of millions of migraine suffers who have gained relief from their chiropractors. A Duke University study found that chiropractic adjustments to the spine were associated with significant improvements in headache outcomes. One migraine study found that 72% of sufferers benefitted from chiropractic treatment with either noticeable or substantial improvement. We have experienced this first-hand in our practice, and the majority of our patients experience relief from migraines after regular chiropractic care.

Our approach is gentle and wholistic. We utilize a state-of-the-art instrument, called the Pulstar, that uses little force and is very precise. It allows us to have a view of the tension in your spine before and after the adjustment. We also use a technique that addresses your whole body. If your migraine is caused by hormonal changes, we are able to address that with our adjustments since we reset your central nervous system through the Zone Technique.

My favorite story is of a patient of ours who has been experiencing an average of 15 migraines a month for the past eight years. She was on medication that would help whenever a migraine was occurring but would cause her to be groggy the next morning and resulted in a different type of headache after. The alternative was hospitalization. She was told by a specialist that she would have to live with migraines until she went through menopause. When she came to Bell Family Chiropractic, she was in the middle of her migraine cycle. After only her first adjustment, she went three days without a migraine. As she continues regular care, her migraines have greatly subsided, and she no longer worries about running out of her migraine medication. She can now go more than a week without experiencing a migraine and does not experience acid reflux as often.

We feel very confident in chiropractic and our technique. Because of this, we are offering all the readers of Everything Knoxville who are experiencing migraines a money back guarantee during September. You must schedule your free initial consultation in September and mention this article. If you aren’t happy after a month, we refund your money. That’s it. No strings attached. We just want to bring hope and healing to as many migraine sufferers as we can.

You can schedule your free consultation by contacting us at 865-383-7730 or visiting www.BellFamilyChiro.com.   

Bell Family Chiropractic
111 Sherlake Lane, Suite 101
Knoxville, TN 37922
865.383.7730
www.bellfamilychiro.com

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Fall Color Trends


The richness expected from fall fashions will definitely not disappoint you this season; however, there may be some unexpected shades that might change how you consider spicing up your seasonal wardrobe! Pops of metallic and blaring neon will add a blast of color as you transition into the most glorious of all seasons… autumn!

Selected as color of the year by Pantone, ultra violet is one of the most feminine and will take you beautifully from summer into early fall.

Winter blues are welcomed, especially the richer, darker versions of royal… always a perfect shade for every skin tone and a preference of many women.

One color that stands out as a favorite in every designer’s collection… dark, rich, earthy, olive green. When worn alone, it is striking, or when combined with other colors, it’s gorgeous!  Consider it your new khaki, it’s so versatile!

These three colors are worn throughout every season and can easily be paired with all of the outstanding neutrals for fall. Black, charcoal, and shimmery grey will be your key basics when building your wardrobe this season at The Lily Pad, where selections are always plentiful.  Whether you are a size XS or XXL, we’ve got you covered!

Follow us on Facebook at The Lily Pad Boutique and Instagram at @shopthelilypad for daily fashion updates!

The Lily Pad Boutique
209 N. Main Street
Sweetwater, TN 37874
423.337.5537
www.sweetwaterlilypad.com

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Success in Small Business is Not a Game of Chance


By Tom Irmen

The odds for a successful new business launch are abysmal, but they don’t need to be.  Your odds increase significantly depending on whether you view your startup as a game of chance or a solid business opportunity.  If you believe that your potential for success will come down to a roll of the dice or your celestial sign, you might want to hold on to your day job.

The same is true of would-be entrepreneurs that want to transition their favorite hobby into a viable business.  You may discover that your passion for your once favorite hobby will fade once it moves beyond the fun activity you used to fill your leisure time.

But if you believe that you have the necessary drive and the requisite entrepreneurial spirit required for success, start by asking yourself these questions:

  1. Is my product or service unique?  If you discover that you can’t successfully differentiate your product or service from the competition, you will likely have to charge less.  And unless you possess some significant cost advantages, you will probably find that squeezing your margins may not result in the success you had hoped for.
  2. Do I have the necessary working capital to succeed?  The anticipation of future sales, reliance on credit cards, and leveraging your vendors is not a formula for success.  In fact, the eventual tsunami of high interest debt and resulting poor relationships with your favored vendors is a recipe for disaster that you may never escape from.
  3. Am I willing to create and follow a business plan?  If the answer is no, small business ownership may not be for you.  A well-thought out and carefully implemented business plan will significantly enhance your potential for success.  Add to that the accountability from a few trusted mentors and you may be well on your way to a rewarding future as a successful small business owner with the odds squarely in your corner.

Success as an entrepreneur depends largely on your perspective.  Do you view your new venture as a game of chance or a solid business opportunity?  If you find yourself saying that “you’ll give it a shot,” you may be rolling the dice.

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Synergy Spray Foam Insulation


Discover Superior Insulation Performance

For local entrepreneur, Brian Davis, necessity truly has become the mother of invention. When Brian complained to a group of friends about the poor quality car wash he had received from a local vendor, they encouraged him to start his own car wash. That’s just what he did, launching three Synergy Auto Wash locations that have quickly earned a reputation for superior quality.

When Brian, who also owns Synergy Development & Construction, a local custom home builder and remodeler, decided to build a new home for himself, he began giving serious consideration to using spray foam insulation that had been proven to provide far superior insulation performance compared to the conventional insulation products on the market today. His research ultimately led to the launching of Synergy Spray Foam Insulation. In fact, Brian was his own first customer. Specializing in the installation of both open and closed cell insulation, Synergy Spray Foam Insulation is helping area homeowners experience uniform temperature control throughout their homes, as well as significant energy savings.

In this issue of Everything Knoxville, we are pleased to bring you this interview with Synergy Spray Foam Insulation founder and owner, Brian Davis.

EK: Describe the reputation you have developed for launching innovative new businesses.

Brian: Interestingly, the companies we have launched actually target industries that many people might describe as mature. But even a mature market can experience above average growth when improvements are made in the way you deliver your company’s goods, products, or services to your customers.

EK: Give me an example.

Brian: Synergy Auto Wash. Close your eyes and throw a rock and you’ll likely hit a car wash. Most car washes focus on cleaning as many cars as quickly as possible – sort of a one-size-fits-all approach. Unfortunately, most high volume washes underperform customer expectations. Although using state-of-the-art technology, Synergy Auto Wash relies on humans to target areas on your automobile that many other washes miss altogether. We focus on performance that exceeds customers’ expectations without using the type of automated equipment that comes into contact with your car’s surface, which can actually damage your vehicle’s surfaces.

EK: Tell us how Synergy Spray Foam Insulation came about.

Brian: What most of your readers may not know is that I have been a custom home builder and developer for more than a decade. Construction is a fascinating marketplace made even more interesting by the technological advancements taking place on an almost daily basis. Today we can build homes more efficiently that require far less maintenance and that enhance the individual lifestyles of its owners. Open and closed cell foam insulation is one of those technologies whose time has come.

EK: Tell our readers about spray foam insulation.

Brian: Insulation is one of the most critical components in home construction today, and rapidly rising energy costs are making insulation even more important. For decades, homeowners have relied principally on fiberglass batt and blown insulation. Due largely to continually increasing energy prices, this conventional form of insulation has reached its optimum performance levels. Spray foam insulation, on the other hand, is far superior by comparison and outperforms fiberglass insulation hands down.

EK: What should homeowners know about spray foam insulation?

Brian: Think of the exterior surfaces of your home as an envelope. The better insulated the envelope is, the lower your energy bills and the more comfortable your home will be. Spray foam insulation is one of the most efficient insulating materials for residential and commercial applications available today. It has far superior R-values per inch of insulation when compared to fiberglass insulation. But what is even more important is spray foam’s ability to minimize air infiltration, exfiltration, convection, and conduction. Fiberglass insulation performs far less efficiently in these critical areas.

EK: Explain your decision to launch Synergy Spray Foam Insulation.

Brian: As a general contractor and custom home builder and remodeler, I have watched the development of the spray foam insulation marketplace with great interest. I’ve become convinced of its superior performance characteristics. One thing I liked in particular about homes utilizing spray foam insulation is the uniformity in temperature you will experience throughout your home. Homes insulated with fiberglass insulation, on the other hand, typically experience large disparities in temperatures between interior and exterior rooms.

EK: Tell us about Synergy Spray Foam Insulation.

Brian: We decided to utilize our expertise as custom home builders to enhance the installation of our spray foam insulation. Who knows or understands the unique nature of protecting your home’s envelope better than a builder? We made a significant investment in the very best application equipment and technology available today and selected the best open and closed cell insulation materials available from industry leader and wholly U.S. owned Johns Manville Corporation.

EK: What about cost?

Brian: Spray foam insulation is more expensive than conventional fiberglass insulation, but most homeowners will recover this additional investment within three to seven years with the increased energy savings you will experience.

EK: Where can spray foam insulation be applied?

Brian: In new construction, it can be applied to any area where conventional insulation is used. In existing homes, spray foam insulation can be used in the attic or in walls when a major renovation is taking place. One area of new or existing home construction where spray foam insulation performs best is in your home’s attic. Because up to 70% of home energy loss occurs through your ceiling, spray foam insulation can help to provide the energy saving envelope that offers significant energy savings.

EK: How is Synergy Spray Foam Insulation applied in the attics of new or existing homes?

Brian: The spray foam insulation is applied to the bottom of the roof deck of a new or existing home, providing a totally conditioned space. The attic space is now protected from most of the hot or cold air that previously infiltrated into this space. This significantly reduces the energy required to heat and cool your home. This type of insulation is even more critical if your home has an HVAC unit in this same attic area, where your HVAC system is trying to produce 55 degree air to cool your home but where air temperatures surrounding the unit can exceed 120 degrees during the day. Hardly ideal.

EK: How can our readers learn more about Synergy Spray Foam Insulation?

Brian: If you have questions or would like to learn more, please give us a call at 865-777-FOAM.

EK: In closing, is there anything else you would like to add?

Brian: Synergy Spray Foam Insulation is here to stay and is becoming a major component in future new home construction and major home renovations. It will become as commonplace as many of the other technological advances in home construction that we take for granted today.

Synergy Spray Foam Insulation
865.777.FOAM

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